The Voice of Job Seekers

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LinkedIn SEO with Susan P Joyce

LinkedIn SEO with Susan P Joyce

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Power users of LinkedIn use proper LinkedIn SEO. Get more out of your LinkedIn profile and listen twice for all of the gems Susan P Joyce drops. Go back to our last conversation, and absorb and use the advice on personal SEO. Susan’s advice sets you up for a prolific LinkedIn profile and online presence. Improving your LinkedIn SEO will improve your chances for recruiters and employers to find you.

Join in on the conversation. Here’s how:

  • Call and leave a voicemail at 708-365-9822, or text your comments to the same number
  • Go to TheVoiceofJobSeekers.com, press the “Send Voicemail” button on the right side of your screen and leave a message
  • Send email feedback to mark@thevoiceofjobseekers.com
Susan is the founder and a pioneer in the online job advice space. She is the founder of job-hunt.org and is an online job search expert. Susan also owns WorkCoachCafe.com. She is also a Personal SEO Researcher and Writer and writes for the Huffington Post and Forbes. She frequently writes about LinkedIn SEO to help job seekers increase their visibility online.
Here are some highlights of our discussion:
  • Based discussion her article, four ways personal impacts job search and careers
  • Getting your name associated with keywords
  • Find one version of your name and use it for all online visibility, badges for meetings, business cards, etc.
  • Submit applications under the same name
  • Standardize terminology and use current terms with your name – use on LinkedIn profile
  • Employers look for a title match based on their needs and job description – match the employers
  • Infuse the summary and professional headline sections using keywords
  • Think of your professional headline as a billboard, not just for your title(s), be descriptive not labeled
  • Recruiters use specific terminology, not generalized such as “Experienced professional…”

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About Mark Anthony Dyson

I am the "The Voice of Job Seekers," career consultant, job seeker advocate, career writer, and founder of this award-winning blog. I help the employed, unemployed, underemployed, and under-appreciated find jobs using job search strategies to navigate the new job market. I aim to give a safe place online to those with different needs, cultures, and ethnicities to find their voice in the job market. Thousands have read my career advice throughout the web as I write about everything from job search strategies to the mobile job search. I have published more than 400 articles on this blog and some of the largest career sites such as Recruiter.com, YouTern, and Come Recommended. I've been quoted in major online publications such as Monster, TIME/Money, Fortune, Business Insider and MSN. FlexJobs, JobMonkey, Aerotek, Career Pivot, and CareerSherpa listed my podcast as one of the top podcasts to help your job search. Love for you to sign up for the weekly newsletter. I share the latest articles I've written, new podcast episodes, and answer any questions you may have. The new job search is scary and if you need help, I am here for it!

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The One Reason I Have Deleted Your Connection Request and Employers Won’t Hire You

The One Reason I Have Deleted Your Connection Request and Employers Won’t Hire You

I understand why employers won’t hire you

Lots of connection requests. So little tolerance for ignorance. It doesn’t make any sense. I’m not a superstar, but I love to write, hack, reimagine, help, consult, and “let my freak flag fly.” I get a lot of requests for job search advice, and  I feel obligated to answer most of them. I understand why employers won’t hire you. Let me explain.

I denied your connection request. I don’t know who you are. Whether you have a photo with no profile bio or a bio with no characterization, it’s a fail. I will take a minute at times to check out who you are because maybe you’re just getting started. Your job search is suffering. You’re canceled.

 

via GIPHY

Listen to Personal Branding for the Modern Job Seeker

Be more like Sarah. Let me introduce Sarah as an example.

Sarah has followed me for years. Like four years and rarely asks a question. She likes my content, and now and then, dm’s me for career advice. Yes, I gave her free advice. I gave her advice without hesitation breaking the entrepreneurial rule of “free information.” I have no problem. I have gotten tenfold back in return.

I know Sarah as she has moved from several states. Her boyfriend (she says “boy toy”) works for the government, and she has sworn me to secrecy what he does. Let’s just say she has no reason to work other than to secure her future. She is a college professor with tenure and currently is on hiatus to write her third book. The book she says, “…unless you have interned at NASA and practice as a part-time sociopath, would never know it exists.” Well, why does she follow me? Why does she share my content? Why does she congratulate me on every milestone? I don’t know. It doesn’t matter.

Oh, I went to her university profile page at the private college where she teaches. She is everything she told me and then some. I can’t say because we have a discretionary agreement. I went to my college library online. I found three of her research papers–17 other collaborators between them all. She says she has written more.

When I first connected with Sarah in 2012, she did not have a profile picture. I connected with her anyway because her social profile was evident. Yes, clarity in everything is everything. She has a quality profile picture now.

There are profiles with the picture without clarity. I don’t want to connect with you either. Neither does an employer.

Read The Best Job Search Personal Branding Advice of 2016

Companies want clarity. At least a bird’s eye view.  

In “Manhattan,” Woody Allen’s character suggests his famous actor friend he’s a fraud. His sitcom has a laugh track during unfunny jokes. Sitcoms today still do this, and you know the jokes are, well, not funny. Most of these sitcoms are canceled.

via GIPHY

Is your profile like the sitcom with a laugh track? 

In a recent article, more than 60 percent of companies won’t interview a candidate not online,

“The study found that 61 percent of employers conduct social screenings to look for information that supports a candidate’s qualifications for the job, 50 percent want to make sure the candidate has a professional online persona, and 37 percent want to see what other people are posting about the candidate. Just 24 percent of those surveyed check social media to search for reasons not to hire someone. ” ~Business News Daily,  June 16, 2017

I find it an anomaly when people ask for advice, to connect, and own incomplete social profiles.

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They are inconsiderate when they don’t say why they want to connect. We don’t have common connections. Other than breathing we have don’t have common interests from what I can tell. Employers won’t either. Recruiters won’t acknowledge your existence.

Be like Sarah. You don’t have to stalk (or maybe you should), but be findable. Try connecting with me again and hopefully, you have a photo and a profile summary. A live audience that laughs a little is better than a laugh track responding to a lousy joke. Anytime.

About Mark Anthony Dyson

I am the "The Voice of Job Seekers," career consultant, job seeker advocate, career writer, and founder of this award-winning blog. I help the employed, unemployed, underemployed, and under-appreciated find jobs using job search strategies to navigate the new job market. I aim to give a safe place online to those with different needs, cultures, and ethnicities to find their voice in the job market. Thousands have read my career advice throughout the web as I write about everything from job search strategies to the mobile job search. I have published more than 400 articles on this blog and some of the largest career sites such as Recruiter.com, YouTern, and Come Recommended. I've been quoted in major online publications such as Monster, TIME/Money, Fortune, Business Insider and MSN. FlexJobs, JobMonkey, Aerotek, Career Pivot, and CareerSherpa listed my podcast as one of the top podcasts to help your job search. Love for you to sign up for the weekly newsletter. I share the latest articles I've written, new podcast episodes, and answer any questions you may have. The new job search is scary and if you need help, I am here for it!

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Here’s Why Your Linkedin Profile Should Be Like John Urschel’s

Here’s Why Your Linkedin Profile Should Be Like John Urschel’s
Branding Lesson

In watching ESPN,

I found out about John Urschel’s expertise is not only an offensive guard but a mathematician. What I didn’t know is that news outlets everywhere such as NPR talks with him about football and math. Well, later that day I went  to see if he had Twitter and Linkedin profiles. His Twitter handle…perfect as @MathMeetsFBall. He even displays some humor that makes you smile:

 
 
But his Linkedin profile was substantive and revealing at least to my delight. 
It seems that John Urschel cut out the noise and fanfare from the rest of the world to unveil what is most relevant on his Linkedin Profile. After all, he could have his own website that promotes his football career (by the way, if he does, it’s listed on the first three pages of Google) followed by his profile captivating some possible commercial or entrepreneurial opportunities. No. Let’s do the math. He’s looking to change the world by the numbers. Somebody’s got to, right?
It is so not sexy, right?
I even made this observation in “The Voice of Job Seekers” Linkedin group:
“Here is a lesson in sound and effective branding. Go look at John Urschel’s Linkedin page and it will show you that it doesn’t have to be flashy or flowery. The keyword selection is appropriate, near perfect grammar and clearly niche. It doesn’t replicate any keyword phrases from anyone else’s page, or try so hard to be unique. So when we see an article below about you such as the one about Urschel, we’re not surprised.”
There are many takes on what a Linkedin profile should look like, but I encourage you to look at John Urschel’s Linkedin profile. This is the everyman’s (every woman’s) profile where less is more, and originality (not authenticity) compels more than it sells. It’s an example of the message sent and inferred and not marketing.
1. Football is what I do, but math is my love. Note that his passion for both is inferred and not overwhelming the reader with his intent. It is simple in language and tells the facts. He could overwhelm the reader with his football knowledge, or inundate us with formulaic rhetoric.
Instead, his keyword selection has functionality giving it meaning and substance right from the beginning:
“I have general expertise in all areas of numerical analysis and numerical linear algebra. My specialty lies in the numerical solution of PDE’s (specifically Finite Element and Multigrid Methods). “
Your headline and summary (note he doesn’t have a headline that matches the rest of his profile) should tell readers the problems you address or solve. If it doesn’t, then you will likely disengage readers who mean the most: Your prospective business partners or employers.
2. This is what I’ve done to ONLY whom it matters. This is simpler to say than it is to write, but Urschel’s profile speaks to a few people. We may say that they’re nerds, but it makes all the sense in the world.  He doesn’t have to state what his goal is nor does he have to convince readers his intentions. Most of us cannot measure the impact or understand what he is publishing. What we can glean is his mission to find mathematical solutions that maybe 1% of people who will ever read will understand. The point: Your profile cannot be effective if it’s speaking to everyone. Narrow your focus to the audience that will understand if you. You will say more by speaking to fewer people. If you’re not solving a problem, or presenting an argument for us to engage, then at least intrigue us in a brief itinerary of your journey.
3. Nor am I trying to impress all of you. Urschel’s audience on his Linkedin profile is not football fans. It is not written for the general public.  The problem with my Linkedin clients (and frankly 80% of Linkedin users) is you want your profile to mirror, sound like, or yes plagiarize someone who put in the real work. If you  want to impress an employer to look at you, shrink your target and INTENT. If your experience is originally yours, then tell your story with your experiences and work.
I am not pointing to Urschel’s Linkedin profile as a perfect one. His content is clear storytelling without trying so hard to get the reader to do something right now (better yet, he sounds far from desperate). He is simply beginning the chapters to a career trajectory to become decades long. We can argue whether his headline says enough or if his Summary is too short or that he could use and afford a higher quality photo. We care less (and perhaps forget) that he smashes 300 pound guys for a living, but rather intrigued (at least those of us who are math unabled) that he’s a genius.
Marketing self by not marketing is the best marketing. I broke some grammar rules, but I’ll bet you will remember it.
What does your Linkedin profile say? Do you think it has your voice? Love to hear your thoughts.

About Mark Anthony Dyson

I am the "The Voice of Job Seekers," career consultant, job seeker advocate, career writer, and founder of this award-winning blog. I help the employed, unemployed, underemployed, and under-appreciated find jobs using job search strategies to navigate the new job market. I aim to give a safe place online to those with different needs, cultures, and ethnicities to find their voice in the job market. Thousands have read my career advice throughout the web as I write about everything from job search strategies to the mobile job search. I have published more than 400 articles on this blog and some of the largest career sites such as Recruiter.com, YouTern, and Come Recommended. I've been quoted in major online publications such as Monster, TIME/Money, Fortune, Business Insider and MSN. FlexJobs, JobMonkey, Aerotek, Career Pivot, and CareerSherpa listed my podcast as one of the top podcasts to help your job search. Love for you to sign up for the weekly newsletter. I share the latest articles I've written, new podcast episodes, and answer any questions you may have. The new job search is scary and if you need help, I am here for it!