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You are here: Home / Archives for Personal Branding

by Mark Anthony Dyson Leave a Comment

Your Brand is More Than Titles

Your Brand is More Than Titles

I want to  share my annual thoughts on job search trends slightly different this year. Instead of one list where I share a list, I want to take a deeper dive into each one I share and then write a round-up linking to each article.

Let’s start by stating the obvious. You’ve heard me say that job search is a lifestyle. You’re going to need to market the brand you have. It’s more than titles, acronyms, and letters behind your name unless it’s an M.D., JD., and a few others. Even MBA letters behind a name has lost it’s essence.  It won’t evolve into anything significant until it’s visible with applied knowledge.

If you’re differentiating yourself from your peers and competitors, you’ll lump yourself in with everyone else. It would help if you wanted to stand out, but listening to many folks who are telling you a brand is something you create. If you’re making a persona instead of exploiting the one that markets yourself, you’re doing it wrong.

Yep. I used “markets.” Get used to it as of right now. We’re all trying to get some visibility. It’s not magic. It’s intention.

Let’s talk about the title with the letters behind it. Many experts will say on LinkedIn it doesn’t matter.  Titles are marketing if they’re useful and universally known. Labels are marketing if you do something, only 50 people in the world do. Titles are helpful when you are professionally involved in an industry where you’re paid to have those skills, and everyone knows what it is. OK, so maybe I’m wrong about this. It may get you some helpful LinkedIn SEO.

But it’s not your brand.

I’ll argue if you can’t capture your brand in fewest words as possible, then you’re thwarting your marketing efforts. It’s work well spent if you want your brand and work to be its referral engine. People need to scan and click. Take their thinking from them, and infuse it wherever possible, with as fewest words as possible.

We’re remote, and we’re online. Present yourself as a gold mine, not a land mine:

  1. How are you valuable?
  2. What do people need from you (what have you been told)?
  3. What solutions are you known for?

You have to explain a title, and if you have three inexplicable titles, people may not ask anything of you.

For many years, my wife and I contracted our electrical work to George. Whatever electrical job we needed doing for our two-flat, George has been our go-to guy. We thought that’s all he did, and in fact, we also enjoyed his company. We know that he also owned several pieces of property.

We didn’t know he retired from the government after 32 years of finding hidden money as a tax accountant. We didn’t realize this until this year about George.

If we’d known, it wouldn’t change our relationship with him. But he only wanted us to understand what is relevant to us. George solved one problem for us. He has received a plethora of referrals from us just for his work he’s done for us. George created the demand for his work only as an electrician for us.

Be like George.

About Mark Anthony Dyson

My name is Mark Anthony Dyson, and I am the Founder of The Voice of Job Seekers. I am a career advice writer, but more importantly, I hack and re-imagine the job search process.. I've worked with hundreds of job seekers one-on-one helping them to construct a narrative and strategy that appeals to hiring managers and recruiters. I present at colleges and organizations, and facilitated many workshops including my volunteer effort through a Job Lab. I write and create useful job search content on this blog and write career and workplace advice for blogs such as Glassdoor, Payscale, Job-Hunt.org, Prezi and more. Media Feature highlights: Forbes, Business Insider, NBC News, Glassdoor, LinkedIn's #GetHired, and NPR Freelance writer and content contributor: Glassdoor, Payscale, job-hunt.org, The Financial Diet, RippleMatch.com and more. Contact me to contribute career, job search, or workplace advice for your site at markanthonydyson@gmail.com.

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Filed Under: Personal Branding Tagged With: branding, Personal brand, Personal branding

by Mark Anthony Dyson Leave a Comment

Career Branding: It’s Personal and About Using Video

Career Branding: It’s Personal and About Using Video
https://traffic.libsyn.com/secure/thevoiceofjobseekers/thevoiceofjobseekers226g.mp3

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In this week’s episode, I offer two perspectives about personal branding that are relevant to job seekers and today’s job search. Paris Cutler has helped hundreds of people reshape their career narratives to accentuate their strengths. My good friend, Marc Miller, offers video branding advice specifically for 50+ older workers, but I think applies to many others.

You are more than welcome to join the discussion. Here are three ways you can:

– Call and leave a voicemail at 708-365-9822, or text your comments to the same number

– Go to TheVoiceofJobSeekers.com, press the “Send Voicemail” button on the right side of your screen and leave a message

– Send email feedback to mark@thevoiceofjobseekers.com

More about Paris:

Paris Cutler owned a global cake company and hosted a national television show until she pivoted into career and business coaching. Her superpowers are building relationships and “enterpreneuring” professionals who are making a pivot in their careers. She is a Blue Ocean Strategist working with job seekers and entrepreneurs.

Highlights from our conversation:

🔑 Toxic bosses or being in the wrong job can have on people’s identity
🔑 People need to be reminded of their natural strengths
🔑 When you’re inside, it’s difficult to see your genius and how special you are
🔑 Paris shares how powerful word-of-mouth became the way she worked with Celine Dion
🔑 She also demonstrates  power of treating pro bono client the same as a paying client
🔑 We discuss serving being the top of mind
🔑 We agreed unemployed job seekers should look for opportunities to add value
🔑 Careerists can be #1 brands
🔑 She helps entrepreneur careerists, helps them look at themselves as a business
🔑 We discuss the importance of having a foundation in their branding and marketing
🔑 Paris reminds people of their natural strengths: “You’re inflow.” “You’re in genius.”
🔑 We discuss the challenges in marketing (she offers the introvert version)
🔑 How can you be an introvert and build a big brand? (Paris says one-by-one)
Paris’s YouTube video interview in its entirety.

More about Marc

His media features include CBS Money Watch, U.S. News and World Report, and Forbes.  His blog, Career Pivot, is a Forbes Top 1oo Best Career Website and has achieved several other best career website awards. Marc works with 40+ to help them pivot to a better job or as entrepreneurs.

🔑 Marc says video presentations will be the norm and is here to stay, so there needs to be a change of mindset.

🔑 You must exert the same energy for video than you do if you were in-person.

🔑 He recommends stretching as one way to improve posture while sitting.

🔑 The video experience you provide for your audience whether they are employers, recruiters, or coworkers matters.

🔑 Even if your first encounter is via video, will count as an impression for or against your personal brand.

🔑 Lighting is essential, but the sound is equally, if not, most important.

🔑 People are forgiving of video anomalies, but the deal breaker is poor sound.

🔑 50+ age group will need to accept video branding is essential as personal

🔑 Invest time with lighting and staging
🔑 Audio and lighting are as equally important
🔑 “What’s behind you will brand you”
🔑 Video is the normal real-life meeting we have – similar to meeting at a conference
🔑 Learn how to create short videos that deliver your message
YouTube video interview in its entirety.
Look out for two more episodes in the next two weeks. There will be a three-week break and then one show in December.

About Mark Anthony Dyson

My name is Mark Anthony Dyson, and I am the Founder of The Voice of Job Seekers. I am a career advice writer, but more importantly, I hack and re-imagine the job search process.. I've worked with hundreds of job seekers one-on-one helping them to construct a narrative and strategy that appeals to hiring managers and recruiters. I present at colleges and organizations, and facilitated many workshops including my volunteer effort through a Job Lab. I write and create useful job search content on this blog and write career and workplace advice for blogs such as Glassdoor, Payscale, Job-Hunt.org, Prezi and more. Media Feature highlights: Forbes, Business Insider, NBC News, Glassdoor, LinkedIn's #GetHired, and NPR Freelance writer and content contributor: Glassdoor, Payscale, job-hunt.org, The Financial Diet, RippleMatch.com and more. Contact me to contribute career, job search, or workplace advice for your site at markanthonydyson@gmail.com.

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Filed Under: Personal Branding, technology Tagged With: Personal branding, video

by Mark Anthony Dyson Leave a Comment

Modern Job Search Advice from Career Professionals

Modern Job Search Advice from Career Professionals
https://traffic.libsyn.com/secure/thevoiceofjobseekers/thevoiceofjobseekers222.mp3

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Today’s show will be a potpourri of job search advice coming from several different voices in the career space. People are not just struggling with getting advice. They comprise of audiences with various needs. I am hoping this will serve various types of people, stimulate some creative views and thinking, and of course, find more opportunities.

You are more than welcome to join the discussion. Here are three ways you can:

– Call and leave a voicemail at 708-365-9822, or text your comments to the same number

– Go to TheVoiceofJobSeekers.com, press the “Send Voicemail” button on the right side of your screen and leave a message

– Send email feedback to mark@thevoiceofjobseekers.com

Those on the mailing list are offered the chance to participate in the Job Lab. If you want to join us on October 24, the last Job Lab for the year, sign up at the blog.

Here’s the show flow:

👂🏾I will play my NPR podcast interview on “Jazzed About Work” from mid-August, discussing LinkedIn.

👂🏾More about signing up for “421 Modern Job Search Tips 2021”.

👂🏾Wendi Weiner and I discuss LinkedIn and using it effectively, but mainly, we begin by discussing how executive job seekers can start getting back on track.

👂🏾Damian Birkel and I discuss some LinkedIn strategies to help you reach out to new people to add to your network and start a relationship. He offers strategies, including researching industry professionals before connecting with them, and how it makes it easier for you to forge a relationship with them.

👂🏾Ozias Washington offers insight into how college grads needed to pivot and perhaps need future job searches.

The extended versions of each interview are found on my YouTube channel.

More about Beverly 

Bev Jones is the host of the weekly NPR podcast, “Jazzed About Work,” housed at WOUB-FM as part of Ohio University. Bev is an executive coach and author of the book, “Think Like a CEO, Act Like an Entrepreneur.” The excerpt at the beginning was my 2nd appearance on her show.

More about Damian

Damian Birkel is a Career Expert and author of The Job Search Checklist. This is Damain’s second time on the show. He’s been featured in CNN, Wall Street Journal and NPR’s “All Things Considered.” He is a personal friend and is a mentor to me.

More about Wendi

Wendi Weiner (Wee-ner) is an Executive Resume Writer and Personal Brand Expert. Through her company, The Writing Guru helps C-Suite Executives with their career materials, including their LinkedIn Profiles.

More about Ozias

Ozias Washington is a career coach who, at the time, was working with Wheaton College students. He has worked with hundreds of students over the years, helping them plan for their careers after college. You can reach via LinkedIn.

I am updating my free e-book entitled, “421 Modern Job Search Tips for 2021.” I plan to release it to my email list on October 30, before everyone else will be alerted on November 13.

 

Want it early? Sign up on the blog.

 

About Mark Anthony Dyson

My name is Mark Anthony Dyson, and I am the Founder of The Voice of Job Seekers. I am a career advice writer, but more importantly, I hack and re-imagine the job search process.. I've worked with hundreds of job seekers one-on-one helping them to construct a narrative and strategy that appeals to hiring managers and recruiters. I present at colleges and organizations, and facilitated many workshops including my volunteer effort through a Job Lab. I write and create useful job search content on this blog and write career and workplace advice for blogs such as Glassdoor, Payscale, Job-Hunt.org, Prezi and more. Media Feature highlights: Forbes, Business Insider, NBC News, Glassdoor, LinkedIn's #GetHired, and NPR Freelance writer and content contributor: Glassdoor, Payscale, job-hunt.org, The Financial Diet, RippleMatch.com and more. Contact me to contribute career, job search, or workplace advice for your site at markanthonydyson@gmail.com.

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Filed Under: Job Search, Linkedin, Personal Branding, Remote Work

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Listen to my NPR podcast interview on “Jazzed About Work” with Beverly Jones from 8/13/2020!

WOUB Digital · Episode 087 : Black job searchers face special challenges, says Mark Anthony Dyson

See my #GetHired LinkedIn Live with News Editor Andrew Seaman

Watch this interview about today’s job search!

https://www.youtube.com/watch?v=gJNTym48NVo&t=68s
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