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How to Build CareerKred with Ryan Rhoten

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Glad to have my friend Ryan Rhoten back on the show to discuss his first book, CareerKred: 4 Simple Steps to Build Your Digital Brand & Boos Credibility In Your Career. We discuss in depth the importance of brand building in 2017 and how critical it is to establish credibility online.

Do you think it’s important to build credibility online? Let us know what you think:

– Call and leave a voicemail at 708-365-9822, or text your comments to the same number
– Go to TheVoiceofJobSeekers.com, press the “Send Voicemail” button on the right side of your screen and leave a message
– Send email feedback to mark@thevoiceofjobseekers.com

Ryan is the founder of RyanRhoten.com and the podcast, “The Brand New You.” His blog and podcast are among the best in personal branding and career advice. Ryan’s media features include The Muse, Mashable, and Forbes.

Here are some of the highlights of our discussion:

– Ryan described his process behind writing the book, took people on the journey, learned from colleagues and peers
– Stumbling and mistakes are useful for motivation, help others avoid the mistakes you made
– Demonstrating knowledge and skills are critical for employers to see online
– Using personal branding data from technology such as artificial intelligence
– We discuss the job seeker needing to view and approach branding as a consultant
– Can you apply (show employers) competency online before an interview?
– Ryan describes the term “CareerKred” – Why showing credibility at the job is not enough
– Must strive to show credibility globally – Are others able to vouch for your skills?
– Ryan says the biggest risk in not building a brand is not being found and not putting in the effort

Do you need coaching or instruction?

I am here for it! Use my contact information above to inquire about individual or group coaching. You can also sign up for my weekly newsletter at the top of my page.

Don’t forget–

I will not publish a podcast for the week of July 4 and no shows between July 19-Sept 11. I will post articles throughout the summer at least twice a week. Love to hear from you about your challenges and how I can help.

by Mark Anthony Dyson

Here are a Couple of Career Lessons to Learn from Kevin Durant

For those of us who nearly obsessed with Kevin Durant’s move to the Golden State Warriors, we forgot there were a team of champions before Durant arrived. Many of us basketball fans were engaged the entire year with what was going on at Golden State. There was so much intrigue with Kevin Durant making an audacious move to the Golden State Warriors from a relatively good team, the OKC Thunder. It was expected the Warriors would win. And last night they did.

There was so much drama during the year.

First, the story line of the Warriors losing last year’s final after being up 3-1. It was thematic because no team had lost in the finals. Clarity and history collide here: NBA finals, not conference finals. Kevin Durant, one of the best players in the league, has a chance to play with the team with the best record with the only expectation to be the best team.

One high profile sports analyst stated throughout the year it was the weakest move by a superstar he’s ever seen.

Second, the slow start.

Third, the injury to Durant’s ankle.

This analyst defended his position all year. His comment didn’t matter how loud it was, it didn’t matter much to the people involved.

I always asked myself what is a career weak move. I thought about these scenarios:

Dan Price took a pay cut to give his employees a huge raise a few years back. A CEO who takes a huge pay cut for anything today must be a weak career move, right?

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Sara Peavy left a Fortune 100 company “to go where the wind takes her” or yet a small start-up company. Surely, happiness is NOT really a valuable commodity.

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Mohamed El-Erian says the reason he left a trillion-dollar company as CEO after his 10 year old daughter gave him 22 events in her life he missed. He called it a “wake up call.” Others may have called it something else.

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The ESPN analyst said he joined a team that beat him instead of carrying his original team to a finals victory. His description of what he thought was a “weak move” was announced to the world. Yet, it said so little about what mattered because Kevin Durant is now a champion.

The career lesson is so valuable here is for us to envision what our journey should look like in the end.

What is the main career lesson for us today? The goals of you and your teammates and the price you want to pay or play for it.

But you should know your teammates, right? Finding out who you want to play for and play with is significant. Maybe more than who is paying you, right? Consider how well Kevin Durant played for the coach and with other players. For us, it would be for our direct boss and with teammates.

Yes. Research the team. The boss. The company.

How well do we digest the role we will play is different? You won’t know until you research the company, the boss, AND the team because of all it matters. What if your prospective team reached out to you? The Warriors’ players reached out to Kevin Durant as some media sites reported in 2016 before Durant joined the team.

I wonder.

What is insignificant–the others who haven’t tried walking in your shoes and your short falls, mistakes, failures mean nothing if you fit with your potential new team.

How complete would your research be if you played against your prospective team?

by Mark Anthony Dyson

How Will You Stand Out at Your Next Job Fair? Use a Handbill

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Everyone usually has one goal attending a networking event or a job fair: To meet the right person to get the next step. So, use a handbill!

In this episode, I discuss with Jessica Dillard, the founder of Dillard and Associates an old school solution to a current problem. Yes, business cards are a must if you wish to differentiate yourself from others, but a handbill will place your contributions and potential at the top of mind.

How do you stand out at job fairs and networking events? Let’s discuss! You can do this in three ways:

Call and leave a voicemail at 708-365-9822, or text your comments to the same number
Go to TheVoiceofJobSeekers.com, press the “Send Voicemail” button on the right side of your screen and leave a message
Send email feedback to mark@thevoiceofjobseekers.com

Dillard & Associates is a National Career Staffing and Resume Writing Firm and has worked with thousands of job seekers. I first met Jessica in 2014 when she joined my newsletter list a few years back. She has been listening to the podcast, and from time to time conversate on social media. She created her firm in 1997 and possessed awards throughout her 20+ years in business.

This episode was inspired by a Facebook discussion first lead to an article on the blog, and now sharing it with you. A handbill is simply a single page marketing document offered as a snapshot of someone’s career highlights. It looks like a mini-resume.

We discussed the following:

Jessica’s team handbills to their client’s portfolio to distribute during networking events, job fairs, etc.
More clients are now using them along with networking letters to encourage the call from recruiters
The handbill still has to answer the #1 question, “Does this candidate possess the knowledge, skills, and abilities to do the job in question?” Her team is gathering data and hoping for positive outcomes.

Do you need coaching or instruction?

I am here for it! Use my contact information above to inquire about individual or group coaching. You can also sign up for my weekly newsletter at the top of my page.