Personal SEO is a way of stating the importance of being found online. This episode will convince you that a Facebook page is not enough for a job search. Having an online resume portfolio is how employers will find and confirm your value. That is our goal in today’s episode.
Susan P. Joyce (@jobhuntorg) is the perfect person to have this discussion. She is the owner of Job-Hunt.org and WorkCafe.com, Forbes Top 100 websites for your career. She is a former Marine and an MIT visiting scholar. She also a Huffington Post contributor. All of that sounds intimidating right? Well, she is just as down to earth as anyone I’ve met. We talked over the phone for almost an hour and traded numerous emails on a variety of job search subjects. This conversation is more than 45 minutes, and we covered so much. I don’t know if the highlights will do it justice.
Here are the highlights of our discussion:
- People are still outraged that employers Google them not realizing that your online identity in general is fair game. Job seekers need to think in terms of leading employers and connections to where your best presence resides. Having a consistent profile across all platforms is smart and strategically sound in presenting your online resume
- Google Plus is still an under-used yet powerful resource with fewer rules than LinkedIn. It is a great place to manage your online reputation. Commenting on blogs and writing articles are great ways to associate increase visibility. We recommend using Google authorship to make it easier for employers to find you. You must have a Gmail account and a Google Plus account to set this up
- Amazon reviews scores high in Google rankings. A job seeker can write a review for industry related books, and be found. This increases value in presenting your online resume
- We mentioned how people can also refer to the conversations in past shows with Hannah Morgan and Erin Kennedy as we discuss online reputation and the importance of keywords
- Susan recommended that a person should Google themselves at least once a week to manager his or her reputation. Most people are unfamiliar with Google Verbatim, a tool used for targeted searches and useful to search your reputation
- Privacy protection should be a long-term concern. Susan stated that there are too many people unaware of consequences of so much personal disclosure
- We end the show by talking how employers are not posting salaries along with the description, and why she was so passionate about it. This is the original tweet that sparked my inquiry
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blog: TheVoiceofJobSeekers.com (see the “Send Voicemail” button)