The Voice of Job Seekers

Mark Anthony Dyson ★ Career Writer ★ Speaker ★ Thinker ★ Award-winning Blog & Podcast! ★ "The Job Scam Report" on Substack! ★ I hack and reimagine the modern job search!

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Personal Branding for Baby Boomers with Marc Miller

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It’s hard to be found or relevant if your personal branding is not online showing your capabilities, accomplishments, and achievements. Baby boomers are still evaluating the benefits of the how and why of having an online presence. Marc Miller (@CareerPivot), founder of the blog Career Pivot makes it clear: it is necessary to stamp your personal brand on the internet. The excuses are over. If you are looking for work or looking to transition another opportunity, a meaningful personal brand is a must.

Baby boomers, what online presence do you have and why?  I would love to hear your thoughts in one of the several ways:

1) Leave a voice mail or text message at 708-365-9822. Let me know if I can share it on future shows

2) Email me: [email protected]

3) Go to TheVoiceofJobSeekers.com and press the “Send Voicemail” button to leave a message online

Those of you who are career professionals can receive the additional bonus by leaving your blog, and I will link to it.

I am also promoting some work of my colleagues who giving away some of their useful ebooks. Find out what Michelle Lederman and Patrick Mellody want you to know about their self-published work.

Let me tell you about Marc Miller. He is the author of his new ebook, Personal Branding for Baby Boomers, just released less than a week ago. His media features include CBS Money Watch, U.S. News and World Report, and Forbes.  His blog, Career Pivot, is a Forbes Top 1oo Best Career Website, and has achieved several other best career website awards.

    • The world has changed and baby boomers can no longer think that careers are solely local branding worldwide
    • The book provides step by step for social media —  sort of systemic
    • There are three things Marc is tired of hearing from baby boomers on why his or her personal branding efforts lack an online presence
    • Excuse: I’m not a brand. Solution: Present yourself as a brand
    • It sounds like bragging. Although we tell our kids to do it, we still don’t like doing it.
    • Baby boomers must become more comfortable in promoting him or herself.
    • Consider values and talents to show social proof.
    • The messages you send requires authenticity. Not sure? Ask for help from others. People are willing to help.
    • Stop apologizing for asking for help, being out of a job, and for connecting to people from past jobs
    • Linkedin is a must to increase your chances
    • Take good social media pictures — take profile pictures with several different backgrounds
    • Put much thought in your brand story across social platforms
    • Have someone help you create your Linkedin summary as part of your complete brand story
        Have you subscribed to this show on iTunes? If you haven’t, please do so. iTunes is a great place to write an honest review and increase the show’s visibility. Enjoy listening to the show.

Let us know what you think.

Do you need help with resume writing or career direction? Do you need coaching or instruction?I can help.

How did you like the new segments of the show? Let me know in the comments or any of the ways stated above. I hope that they add value to the show!

Also, join our Linkedin community! You’ll enjoy some of the insights shared by community members and other career pros!

About Mark Anthony Dyson

I am the "The Voice of Job Seekers!" I offer compassionate career and job search advice as I hack and re-imagine the job search process. You need to be "the prescription to an employer's job description." You must be solution-oriented and work in positions in companies where you are the remedy. Your job search must be a lifestyle, and your career must be in front of you constantly. You can no longer shed your aspirations at the change seasons. There are strengths you have that need constant use and development. Be sure you sign up to download my E-Book, "421 Modern Job Search Tips 2021!" You can find my career advice and work in media outlets such as Forbes, Inc., Fast Company, Harvard Business Review, Glassdoor, and many other outlets.

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How to Stand Out to Impress Employers

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Many career coaches, resume writers, and people who are helping you find jobs are telling you how important it is for you to stand out. Most advise becoming an expert and having a brand. You can google and find many success stories of how people won jobs and business using that strategy. Chandra Lee (@ChandraLee) of LeeIntergrations is my return guest to explain how her company helped a client make a living and thriving as a leadership consultant and thought leader. You can use the strategies that Chandra shares to apply to your job search or new business.

How are you planning to stand out from the crowd? How are you planning to continue that throughout your career? I would love to hear your thoughts in one of the several ways:
1) Leave a voice mail or text message at 708-365-9822. Let me know if I can share it on future shows
2) Email me: [email protected]
3) Go to TheVoiceofJobSeekers.com and press the “Send Voicemail” button to leave a message online
Those of you who are career professionals can receive the additional bonus by leaving your blog, and I will link to it.
Here are some of the highlights of our discussion:
If you want demand as an expert in a field, you need to show that you are that expert, and this can be done online
He had worked as a leader of a couple of organizations but had no real training experience or record
Chandra’s team and their client began a blog for him to share original brand of leadership advice
Through consistent posting on Twitter and Instagram, they added pictures as social proof of him living out his advice (critical to his brand). He regularly published  to his blog and over time attraction a lot of traffic
Quotes were added into his social media posts (his own and of famous leaders) and after a length of time he was in demand as a leadership speaker for some huge companies
One of the companies he spoke to was the executive board for Chik-a-Filet
Chandra emphasized how much patience and consistency is important to be seen as an expert
She also stated that potential clients or employers need evidence that you can do what you teach or say
Have you subscribed to this show on iTunes? If you haven’t, please do so. iTunes is a great place to write an honest review and increase the show’s visibility. Enjoy listening to the show.
Let us know what you think.
Do you need help with resume writing or career direction? Do you need coaching or instruction?I can help.
Also, join our Linkedin community! You’ll enjoy some of the insights shared by community members and other career pros!

About Mark Anthony Dyson

I am the "The Voice of Job Seekers!" I offer compassionate career and job search advice as I hack and re-imagine the job search process. You need to be "the prescription to an employer's job description." You must be solution-oriented and work in positions in companies where you are the remedy. Your job search must be a lifestyle, and your career must be in front of you constantly. You can no longer shed your aspirations at the change seasons. There are strengths you have that need constant use and development. Be sure you sign up to download my E-Book, "421 Modern Job Search Tips 2021!" You can find my career advice and work in media outlets such as Forbes, Inc., Fast Company, Harvard Business Review, Glassdoor, and many other outlets.

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Why Trashing a Current Employer on Facebook Makes Your Personal Brand Unhirable

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Chandra Lee has loads of hiring nightmares, and she will share a few with me this summer. This episode is intended to help you intentionally build a strong online personal brand despite any past lapses in judgment. One of the easier things you can apply right now is to stop sharing negative stories about your employer, coworkers, or work products.

Chandra Lee (@ChandraLee) is the founder and managing partner of Lee Integrations, LLC. She has worked with many companies, brands, and clients including celebrities. She works to assist others to extend his or her personal brand and relationships worldwide with the goals of enhancing their business and personal networking.

What do you think about negative sharing about your work situation? We’d love for you to share you thoughts.

Here are three ways you can add value to our conversation:

1) Leave a voice mail or text message at 708-365-9822. Let me know if I can share it on future shows

2) Email me: [email protected]
3) Go to TheVoiceofJobSeekers.com and press the “Send Voicemail” button to leave a message online

Those of you who are career professionals can receive the additional bonus by leaving your blog and I will link to it.

Chandra says that in her business, you have to be an avid user of the product to garner serious consideration

 

    • She regularly screens potential candidates through their social activity to see if their personal brand fits her company’s goals
    • One candidate that we highlight regularly complained about her current employer on Facebook
    • This person went into detail about work situations, bosses and coworkers and continually called them names
    • As Chandra viewed this person comments, she pictured herself being talked about in a couple of months if she hired her
    • As intense as the complaints continued especially around the holidays, the complainant (the now former candidate), posted that her boss gave a $5,000 and an iPad
    •  Employers like Chandra look for fit regardless of the resume quality, accomplishments, and achievements. And also see if they have a strong and respectable personal brand
    • Although she continued to complain throughout her career changes on Facebook, she also continued to experience job search challenges
    • She is constantly committing career suicide primarily due to her derogative comments on social media. She doesn’t understand the full power of social media. He comments have caused her jobs and opportunities despite “high-level” skills
    • Chandra recommends showing your personality, volunteer work, and positive comments and resources to strengthen your brand

Have you subscribed to this show on iTunes? If you haven’t, please do so. iTunes is a great place to write an honest review and increase the show’s visibility. Enjoy listening to the show. Let us know what you think.

Do you need help with resume writing or career direction? Do you need coaching or instruction?I can help.

Also, join our Linkedin community! You’ll enjoy some of the insights shared by community members and other career pros!

About Mark Anthony Dyson

I am the "The Voice of Job Seekers!" I offer compassionate career and job search advice as I hack and re-imagine the job search process. You need to be "the prescription to an employer's job description." You must be solution-oriented and work in positions in companies where you are the remedy. Your job search must be a lifestyle, and your career must be in front of you constantly. You can no longer shed your aspirations at the change seasons. There are strengths you have that need constant use and development. Be sure you sign up to download my E-Book, "421 Modern Job Search Tips 2021!" You can find my career advice and work in media outlets such as Forbes, Inc., Fast Company, Harvard Business Review, Glassdoor, and many other outlets.