Many career coaches, resume writers, and people who are helping you find jobs are telling you how important it is for you to stand out. Most advise becoming an expert and having a brand. You can google and find many success stories of how people won jobs and business using that strategy. Chandra Lee (@ChandraLee) of LeeIntergrations is my return guest to explain how her company helped a client make a living and thriving as a leadership consultant and thought leader. You can use the strategies that Chandra shares to apply to your job search or new business.
How are you planning to stand out from the crowd? How are you planning to continue that throughout your career? I would love to hear your thoughts in one of the several ways:
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Here are some of the highlights of our discussion:
If you want demand as an expert in a field, you need to show that you are that expert, and this can be done online
He had worked as a leader of a couple of organizations but had no real training experience or record
Chandra’s team and their client began a blog for him to share original brand of leadership advice
Through consistent posting on Twitter and Instagram, they added pictures as social proof of him living out his advice (critical to his brand). He regularly published to his blog and over time attraction a lot of traffic
Quotes were added into his social media posts (his own and of famous leaders) and after a length of time he was in demand as a leadership speaker for some huge companies
One of the companies he spoke to was the executive board for Chik-a-Filet
Chandra emphasized how much patience and consistency is important to be seen as an expert
She also stated that potential clients or employers need evidence that you can do what you teach or say
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I am the "The Voice of Job Seekers!" I offer compassionate career and job search advice as I hack and re-imagine the job search process. You need to be "the prescription to an employer's job description." You must be solution-oriented and work in positions in companies where you are the remedy. Your job search must be a lifestyle, and your career must be in front of you constantly. You can no longer shed your aspirations at the change seasons. There are strengths you have that need constant use and development.
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You can find my career advice and work in media outlets such as Forbes, Inc., Fast Company, Harvard Business Review, Glassdoor, and many other outlets.