Many career coaches, resume writers, and people who are helping you find jobs are telling you how important it is for you to stand out. Most advise becoming an expert and having a brand. You can google and find many success stories of how people won jobs and business using that strategy. Chandra Lee (@ChandraLee) of LeeIntergrations is my return guest to explain how her company helped a client make a living and thriving as a leadership consultant and thought leader. You can use the strategies that Chandra shares to apply to your job search or new business.
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Here are some of the highlights of our discussion:
If you want demand as an expert in a field, you need to show that you are that expert, and this can be done online
He had worked as a leader of a couple of organizations but had no real training experience or record
Chandra’s team and their client began a blog for him to share original brand of leadership advice
Through consistent posting on Twitter and Instagram, they added pictures as social proof of him living out his advice (critical to his brand). He regularly published to his blog and over time attraction a lot of traffic
Quotes were added into his social media posts (his own and of famous leaders) and after a length of time he was in demand as a leadership speaker for some huge companies
One of the companies he spoke to was the executive board for Chik-a-Filet
Chandra emphasized how much patience and consistency is important to be seen as an expert
She also stated that potential clients or employers need evidence that you can do what you teach or say
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