It’s hard to be found or relevant if your personal branding is not online showing your capabilities, accomplishments, and achievements. Baby boomers are still evaluating the benefits of the how and why of having an online presence. Marc Miller (@CareerPivot), founder of the blog Career Pivot makes it clear: it is necessary to stamp your personal brand on the internet. The excuses are over. If you are looking for work or looking to transition another opportunity, a meaningful personal brand is a must.
Baby boomers, what online presence do you have and why? I would love to hear your thoughts in one of the several ways:
1) Leave a voice mail or text message at 708-365-9822. Let me know if I can share it on future shows
2) Email me: firstname.lastname@example.org
3) Go to TheVoiceofJobSeekers.com and press the “Send Voicemail” button to leave a message online
Those of you who are career professionals can receive the additional bonus by leaving your blog, and I will link to it.
Let me tell you about Marc Miller. He is the author of his new ebook, Personal Branding for Baby Boomers, just released less than a week ago. His media features include CBS Money Watch, U.S. News and World Report, and Forbes. His blog, Career Pivot, is a Forbes Top 1oo Best Career Website, and has achieved several other best career website awards.
- The world has changed and baby boomers can no longer think that careers are solely local branding worldwide
- The book provides step by step for social media — sort of systemic
- There are three things Marc is tired of hearing from baby boomers on why his or her personal branding efforts lack an online presence
- Excuse: I’m not a brand. Solution: Present yourself as a brand
- It sounds like bragging. Although we tell our kids to do it, we still don’t like doing it.
- Baby boomers must become more comfortable in promoting him or herself.
- Consider values and talents to show social proof.
- The messages you send requires authenticity. Not sure? Ask for help from others. People are willing to help.
- Stop apologizing for asking for help, being out of a job, and for connecting to people from past jobs
- Linkedin is a must to increase your chances
- Take good social media pictures — take profile pictures with several different backgrounds
- Put much thought in your brand story across social platforms
- Have someone help you create your Linkedin summary as part of your complete brand story
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