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It’s hard to be found or relevant if your personal branding is not online showing your capabilities, accomplishments, and achievements. Baby boomers are still evaluating the benefits of the how and why of having an online presence. Marc Miller (@CareerPivot), founder of the blog Career Pivot makes it clear: it is necessary to stamp your personal brand on the internet. The excuses are over. If you are looking for work or looking to transition another opportunity, a meaningful personal brand is a must.
Baby boomers, what online presence do you have and why? I would love to hear your thoughts in one of the several ways:
1) Leave a voice mail or text message at 708-365-9822. Let me know if I can share it on future shows
2) Email me: mark@thevoiceofjobseekers.com
3) Go to TheVoiceofJobSeekers.com and press the “Send Voicemail” button to leave a message online
Those of you who are career professionals can receive the additional bonus by leaving your blog, and I will link to it.
I am also promoting some work of my colleagues who giving away some of their useful ebooks. Find out what Michelle Lederman and Patrick Mellody want you to know about their self-published work.
Let me tell you about Marc Miller. He is the author of his new ebook, Personal Branding for Baby Boomers, just released less than a week ago. His media features include CBS Money Watch, U.S. News and World Report, and Forbes. His blog, Career Pivot, is a Forbes Top 1oo Best Career Website, and has achieved several other best career website awards.
- The world has changed and baby boomers can no longer think that careers are solely local branding worldwide
- The book provides step by step for social media — sort of systemic
- There are three things Marc is tired of hearing from baby boomers on why his or her personal branding efforts lack an online presence
- Excuse: I’m not a brand. Solution: Present yourself as a brand
- It sounds like bragging. Although we tell our kids to do it, we still don’t like doing it.
- Baby boomers must become more comfortable in promoting him or herself.
- Consider values and talents to show social proof.
- The messages you send requires authenticity. Not sure? Ask for help from others. People are willing to help.
- Stop apologizing for asking for help, being out of a job, and for connecting to people from past jobs
- Linkedin is a must to increase your chances
- Take good social media pictures — take profile pictures with several different backgrounds
- Put much thought in your brand story across social platforms
- Have someone help you create your Linkedin summary as part of your complete brand story
- Have you subscribed to this show on iTunes? If you haven’t, please do so. iTunes is a great place to write an honest review and increase the show’s visibility. Enjoy listening to the show.
Let us know what you think.
Do you need help with resume writing or career direction? Do you need coaching or instruction?I can help.
How did you like the new segments of the show? Let me know in the comments or any of the ways stated above. I hope that they add value to the show!
Also, join our Linkedin community! You’ll enjoy some of the insights shared by community members and other career pros!
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About Mark Anthony Dyson
I am the "The Voice of Job Seekers," career consultant, job seeker advocate, career writer, and founder of this award-winning blog. I help the employed, unemployed, underemployed, and under-appreciated find jobs using job search strategies to navigate the new job market. I aim to give a safe place online to those with different needs, cultures, and ethnicities to find their voice in the job market. Thousands have read my career advice throughout the web as I write about everything from job search strategies to the mobile job search. I have published more than 400 articles on this blog and some of the largest career sites such as Recruiter.com, YouTern, and Come Recommended. I've been quoted in major online publications such as Monster, TIME/Money, Fortune, Business Insider and MSN. FlexJobs, JobMonkey, Aerotek, Career Pivot, and CareerSherpa listed my podcast as one of the top podcasts to help your job search. Love for you to sign up for the weekly newsletter. I share the latest articles I've written, new podcast episodes, and answer any questions you may have. The new job search is scary and if you need help, I am here for it!