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Chandra Lee has loads of hiring nightmares, and she will share a few with me this summer. This episode is intended to help you intentionally build a strong online personal brand despite any past lapses in judgment. One of the easier things you can apply right now is to stop sharing negative stories about your employer, coworkers, or work products.
Chandra Lee (@ChandraLee) is the founder and managing partner of Lee Integrations, LLC. She has worked with many companies, brands, and clients including celebrities. She works to assist others to extend his or her personal brand and relationships worldwide with the goals of enhancing their business and personal networking.
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Chandra says that in her business, you have to be an avid user of the product to garner serious consideration
- She regularly screens potential candidates through their social activity to see if their personal brand fits her company’s goals
- One candidate that we highlight regularly complained about her current employer on Facebook
- This person went into detail about work situations, bosses and coworkers and continually called them names
- As Chandra viewed this person comments, she pictured herself being talked about in a couple of months if she hired her
- As intense as the complaints continued especially around the holidays, the complainant (the now former candidate), posted that her boss gave a $5,000 and an iPad
- Employers like Chandra look for fit regardless of the resume quality, accomplishments, and achievements. And also see if they have a strong and respectable personal brand
- Although she continued to complain throughout her career changes on Facebook, she also continued to experience job search challenges
- She is constantly committing career suicide primarily due to her derogative comments on social media. She doesn’t understand the full power of social media. He comments have caused her jobs and opportunities despite “high-level” skills
- Chandra recommends showing your personality, volunteer work, and positive comments and resources to strengthen your brand
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About Mark Anthony Dyson
I am the "The Voice of Job Seekers!" I offer compassionate career and job search advice as I hack and re-imagine the job search process. You need to be "the prescription to an employer's job description." You must be solution-oriented and work in positions in companies where you are the remedy. Your job search must be a lifestyle, and your career must be in front of you constantly. You can no longer shed your aspirations at the change seasons. There are strengths you have that need constant use and development. Be sure you sign up to download my E-Book, "421 Modern Job Search Tips 2021!" You can find my career advice and work in media outlets such as Forbes, Inc., Fast Company, Harvard Business Review, Glassdoor, and many other outlets.
Hello! I’ve been following your blog for some time now
and finally got the bravery to go ahead and give you a shout
out from Houston Texas! Just wanted to tell you keep up
the excellent work!
Hi, I think you’re very much right on the dot with this one. A lot of other resources have always mentioned leveraging social media and building a brand, but I think you made a great point that it’s important to be fully conscious of some of the consequences for your career. Definitely a great reminder!
Kevin, thanks for your comment. Many people don’t seek building their brands on social media, but many can detract from their brand from trashing their employer. We’ll be doing another episode soon with stories of how people can destroy and build their brands.