The Voice of Job Seekers

Mark Anthony Dyson ★ Career Writer ★ Speaker ★ Thinker ★ Award-winning Blog & Podcast! ★ "The Job Scam Report" on Substack! ★ I hack and reimagine the modern job search!

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by SandraTedford

Do You Know What Skills Employers Are Looking For?

Do You Know What Skills Employers Are Looking For?

Do you know someone who is currently unemployed? Whether you’ve been unemployed yourself or you know someone who’s been affected by the economic turbulence over the past four years, it can be quite frustrating. Having experienced unemployment before, I can tell you it’s terribly frustrating. Do you know what skills employers are looking for?

One reason among others, why unemployment is so frustrating, is the fact that the number of unemployed workers outnumbers the number of unfilled jobs 4 to 1.

Seems rather strange wouldn’t you agree?

There’s a gap in the skills employers require and workers possess.

According to the Bureau of Labor Statistics they’re currently 12.1 million unemployed persons in the United States.

Approximately 50 percent of the 1,361 U.S.based companies surveyed indicated in a recent survey by Manpower, U.S.companies are having difficulty filling open positions . Positions include high skilled jobs requiring advanced training. Additionally, the study showed American companies are less likely to invest in training than their foreign counterparts.

Similarly, a USA Today article cited 58% of high skilled  Manufacturing and Engineering jobs go unfilled for at least three to six months.

Why?

Well one reason is training. Job Training is a major issue in the U.S.  If employers want to fill high skilled jobs, they’ll need find the right talent.

Similarly if potential hires are pursuing careers in one of these sectors, they’ll need to find out what skills employers are looking for.

Furthermore, what does this mean for job seekers?

It means job seekers will have to shift their thinking and how they view work in the new economy.

In order to fill highly skilled jobs, candidates should consider adopting an entrepreneurial mindset. This includes exploring three ideas in how they approach their job search:

 

  1. Find the need and fill it.

 

Find out what specific skills employers are looking for. Then find out how to acquire those skills.

Do you have to obtain formal training from a university or community college?

Are workshops and seminars available?

Google is a great research tool to find free and paid events in and around your city related to your industry.

 

What skills are hot right now?

Try attending industry workshops and seminars to find out what direction the industry headed.

Who are the leaders in the industry?

Using LinkedIn can be a valuable resource to research companies and leaders within those organizations.

Answering the questions above is the first step to help you develop a plan to narrow your professional skills gap. It will also help you determine how you can differentiate yourself from other job seekers.

 

  1. Finding Work Is Your Business

Potential hires have to look at finding work as their business and not the headhunter or corporate recruiter.  Every interview is like a new lead that could lead to a new job.

How many leads do you have in the pipeline?  Look at this way.  The more people you meet, the more leads you’ll be able to generate.

Additionally, treat the employer like a first class business would treat a customer.  Think of the company hiring as a client.

 

3. Find a Network that’s Working

In a previous post, I posed the question “Is Your Social Network Working?” and the importance of utilizing your online network to find work.  Basically, if you’re not on LinkedIn, join.

Start developing you’re online portfolio by building your online network.  Creating a LinkedIn profile will help you build your online portfolio.

As I mentioned before, I highly recommend creating a profile on LinkedIn if you’re looking for work or a career change. Join groups and find people on LinkedIn that are working in your specific industry.  LinkedIn also recognizes the “Top Influencer of the Week” for members who share information that others either like or post a comment. Begin networking people who are proven leaders in your industry.

Don’t be intimidated. Remember, they were once job seekers themselves and sat in the same seat you are currently seated.

What about you? What are your plans to acquire skills to improve your job search and career?

About Sandra Tedford

WETALKtoday stands for "Web Entrepreneurs Talk" and provides a platform for business and tech savvy entrepreneurs with information and resources to grow their business in the new economy.

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Filed Under: Employment, Skills Tagged With: Employers, Skills, Unemployed

by Mark Anthony Dyson

Are College Graduates Unprepared For the Job Marketplace? Interview with Alexandra Levit

Many studies will say college graduates are not ready for today’s job environment. The lack preparedness for the high expectations of the workplace. The latest study conducted by the National Association of Colleges and Employers (NACE) on the behalf of the Career Advisory Board which is established by DeVry University recently reported 1.5 million of college graduates under 25 are jobless or under-employed.

Alexandra Levit (@alevit), a member of the Career Advisory Board, agreed to speak to me about the study. Levit is a renowned business and workplace expert, and an author of several books.

Mark: The press release states that, “Among its findings, more than half (56 percent) of today’s university and college career center directors cite students’ lack of interest in formal career preparation and professional development as barriers to successfully finding a job.” Are there clues as to where this apathy comes from? Does this describe a typical millennial generation’s attitude?

Alexandra Levit: On the whole, Millennials are confident and entitled, and have the mentality that a college degree equals an instant job.  They believe they are better than the competition, and that Mom and Dad will help them out while they get their bearings. They just aren’t worried about their job search until the very end of their college tenure, and therefore are apathetic.

Mark: It also states that, “..they also have started developing skills in teamwork, time management and communication.” Everyone says that he or she is a “team player,” what makes their brand unique. What makes them stand out upon graduation?

AL: What makes them stand out is not only being able to communicate vaguely that you’re a team player, but being able to communicate SPECIFICALLY how you will add value to the organization when you come on board.  This means doing your homework and knowing what’s important to the company and its bottom line and being able to give the impression that you can hit the ground running.

Mark: Are college career centers failing to brand themselves as the main resource to prepare college students?

AL: Yes, they are.  The research clearly demonstrated that career centers perceive themselves as being far more important to students’ success than the students themselves perceive them.  Frequently, students aren’t even acquainted with the career center until senior year – and sometimes there’s never a proper introduction, Even when students do know about the career center, they are usually not aware of the breadth and depth of helpful services offered.

Mark: There are critics of college career centers that say that the counseling received from them is outdated. Is there some truth to that in your opinion?

AL: This entirely depends on the university and the individual.  Is it sometimes true?  Yes.  But there is bad career advice everywhere.  Students should validate what they hear from a college career counselor by reading current career blogs/publications and speaking with mentors in their fields.

Mark: The survey stated that, “The survey found that students have a poor understanding of how to properly conduct a successful job search and also lack some of the tools and skills necessary to locate and acquire a job.” I find this startling being that a job search these days require tech knowledge that college students possess. Where do you think the disconnect takes place?

AL: Tech knowledge is one thing, and most of them do indeed have it, but a successful job search today requires a ton of productivity and hustling.  It is simply not enough to put your resume on a few job boards and wait to get a call.  That call isn’t coming.  You have to be out there, branding yourself online and offline, meeting people in your field who are in a position to help get you work, and clearly showcasing what you have to offer each and every organization with which you interface.

Mark: With the lack of interest from students in general, are college career centers suffering or experiencing a feeling of un-usefulness?

AL: Yes, and I think they are rightfully frustrated.  Their success depends on student success, and it’s tough when you are trying to do your job well but feel that students aren’t living up to their part of the bargain.  However, it does seem that career counselors get a lot of fulfillment from working with students who do use their services effectively, even if this isn’t the majority.

Mark: I find it interesting that in this day and age international college graduates stand out as being difficult to counsel. Are there ways to you think to increase engagement of foreign students?

AL: One idea for directors to facilitate the advising and hiring of international students is to form programs that pair current students with similar alumni who are currently employed. Such mentorships would provide insights that are unique and expressly relevant to a particular student group.

Mark: Are there groups such as, first generation students, college graduates, minority groups, older students, military that might be considered more self-sufficient than the other when it comes to networking, using career center resources, or any other tool?

AL: Not that I am aware of.  Being self-sufficient/self-driven is an individual trait, and I think that you see it (and don’t see it) in all groups.  I want to say that first generation students are on the whole more resourceful than other groups because given their background this would make sense, but I haven’t seen it personally.

What do you think of a few of the recommendations from the Career Advisory Board for graduates to get started on his or her career search?

Expand network. Conduct informational interviews with mentors in their mid-twenties who can provide advice on how to most effectively position their background and experience in a specific field.

Customize resume. Review sample resume in the desired field and craft theirs in a way that will interest an employer immediately. Also it’s important to customize their resume with keywords from their target position’s job description.

Show enthusiasm. Present themselves as can-do enthusiastic employees who are humble and eager to learn.

Do you have additional suggestions? Please comment below.

 

Mark: If I am reading this correctly, career centers are not receiving zealous involvement from the administration. Is there one common denominator that stands out as to why that is?

AL: Overall, college career centers have a perception problem. Many administrations view them purely as immediate “placement centers” and marginalize their role in shaping America’s future talent pool. Unfortunately, this attitude negatively impacts student perception, and they may not use the career center as expeditiously as a result.

To obtain a copy of the report and additional research, go to the Career Advisory Board website and look for the “Effectively Counseling Graduating Students” information.

 

About Mark Anthony Dyson

I am the "The Voice of Job Seekers!" I offer compassionate career and job search advice as I hack and re-imagine the job search process. You need to be "the prescription to an employer's job description." You must be solution-oriented and work in positions in companies where you are the remedy. Your job search must be a lifestyle, and your career must be in front of you constantly. You can no longer shed your aspirations at the change seasons. There are strengths you have that need constant use and development. Be sure you sign up to download my E-Book, "421 Modern Job Search Tips 2021!" You can find my career advice and work in media outlets such as Forbes, Inc., Fast Company, Harvard Business Review, Glassdoor, and many other outlets.

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Filed Under: Career, Employment, Job Tagged With: Alexandra Levit, College Graduates, Job

by SandraTedford

What’s Google Telling Employers About You?

What’s Google Telling Employers About You?

Editor’s note: Sandra Tedford (@Sandra Tedford) is a regular contributor, and as the founder of WeTalkToday.com, she addresses and teaches how to effectively use social media. She wrote today’s article about your online brand throughout the web.

Managing Your Online Reputation

Do you remember the last time you Googled your name?

Can’t remember?

Well, Google remembers the last thing you did and employers want to know.

Every individual must manage their online reputation. Why?  Because what you do and say online is recorded permanently.  Unfortunately, you can’t go back and change what you posted online.

Yep, that’s right.

That includes the comment you made about the politician who forgot to think before they spoke and the last time you gave your two cents about Hollywood’s latest celebrity breakup.

We all have a strong urge to voice our opinion on matters we care about. However, managing your emotions will help you to discern what not to say online for employers to misinterpret.

Employers want to know what potential hires are doing and saying online.

Why?

Employers are increasingly aware that people tend to let their guards down online. They want to know the real person behind the profile; To determine whether you’d be a good fit for their organization; And some use social monitoring just to simply spy on others.

 

How to Change What Google Tells Employers  About You

 Did you know that 1 in 4 people don’t have any positive content on the first page of Google?

Most people look only at the first page of search results in Google. That means if you don’t have any positive content on the first page you don’t have much at all.

If you want to look good online make sure you have positive content that shows up on the first page.

How do you do this? By doing the following:

1. Create profiles on reputable high ranking websites i.e. Facebook, Twitter, Linked In.  Profiles on these websites generally show on the first page of Google. LinkedIn is a must have profile if you are currently seeking employment and most certainly if you’re employed.  I’m amazed at the number of people currently employed that are not using LinkedIn.

How do I know?

If you Google a person’s name and their LinkedIn profile doesn’t show up, chances are they’re not using LinkedIn.

2. Provide positive comments and feedback on reputable websites and blogs. Choose blogs that have a significant following and traffic.  Google tends to rank these websites very high.  Google search results still show a comment I left on Quora almost two years ago.

3. Start A Blog If you’re looking for a new position or currently have one, start blogging about your area of expertise.  This will not only help you look good online but will boost your reputation with your employers.

Managing what Google tells employers about you is up to you.  If you want to stand out in today’s job market and be recognized by employers, you must go beyond the basics and do what others are not willing to do.

Want to Look Better in Google? Better Read This First

by ElkanoData. Browse more data visualization.

 

About Sandra Tedford

WETALKtoday stands for "Web Entrepreneurs Talk" and provides a platform for business and tech savvy entrepreneurs with information and resources to grow their business in the new economy.

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Filed Under: Employment Tagged With: Employers, Google

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I moderated a panel on Wealth Management for executives by Black Enterprise Magazine in October 2023 in Miami.

I was interviewed on Scripps News show, “The Why!” 4/13/2023

I talked with John Tarnoff and Kerry Hannon of “The Second Act” podcast about job searching after 50 in October 2022.

I was on “The Career Confidante” podcast to talk about “boomerang employees” and “job fishing” in June 2022.

Making Job Search a Lifestyle With “Dr. Dawn Graham on Careers,” SiriusXM Ch. 132, Wharton School of Business May 2021

In May 2020, I talked with LinkedIn’s Senior News Editor Andrew Seaman on “#GetHired” Live.”

Beverly Jones, host of the NPR podcast “Jazzed About Work,” invited me back to talk job scams, job search trends, and AI tools in April 2024

WOUB Digital · Episode 183 : Job search expert Mark Dyson says beware of scams, know AI & keep learning

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