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Tell Stories Get Hired with Daisy Wright

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Tell Stories, Get Hired is a book written by Daisy Wright and other contributing writers such as Kimberly Robb Baker and Audrey Prenzel, who are my guests on this episode. Storytelling is not only art, but also essential and strategic! You’ll learn today how to position your story based on the employer’s needs and how to show the relevance. You will hear examples of how job seekers would hear a need of an employer and used storytelling to show that they were the solution.

Do you use storytelling in your resume or social profiles? Was it strategic? Please share. I can entertain your feedback in three ways:

Call and leave a voicemail at 708-365-9822
Go to TheVoiceofJobSeekers.com, press the “Send Voicemail” button on the right side of your screen and leave a message
Send email feedback to [email protected]

If you are a career professional who advise job seekers and adds feedback whether it’s advice or a differing opinion, I will include a link in future show notes and read your comments on an upcoming show. Just let me know if it’s OK with you.

Let me share about today’s guests:

Daisy Wright of DaisyWright.com (@CareerTips2Go) is a career coach and resume writer whose who works have been published internationally. She shares her latest book with 15 other career coaches, resume writers, and personal branding experts for the readers to learn effective story telling that attract employers. This book is a must have for your career library. This is Daisy’s second appearance on the show. Daisy not only included a “thank you” to me in the book, but also a quoted review from me prominently placed on the back of her book (how cool is that)!

Kimberly Robb Baker of MovingOnUpResumes.com (@ThisLittleBrand), is an award-winning resume writer who is a master story teller. Her work has been published in many resume publications including JIST and Barron’s. publications including JIST and Barron’s.

Audrey Prenzel of resumeresources.ca (@AudreyPrenzel) is a career transition strategist and an award-winning resume writer who specializes in writing and coaching for Canadian Military personnel. She has been published in multiple magazine, newspapers, and career publications.

Daisy and Kim endure my Wi-Fi issues but they drop the following gems on story telling:

1. Daisy’s inspiration for the book comes from the ongoing conversation in the career space about the engagement and get attention from employers

2. A story doesn’t have to be too personal but must bear relevance and resonate with an employer. A job candidate can take their cues from the interviewer when it’s relevant to the conversation

3, Kim states that some of the keys to good storytelling that compels someone to act are marrying what your audience needs to what you need

4. Keywords in resumes and Linkedin profiles are the puzzle pieces, and the story is the big picture. Kim says they are not mutually exclusive and should fit right on in

5. Start with the story and then make sure keywords fit in. At some point, there should be a “brain dump”

6. Job seekers should weave their stories throughout their resume, especially in the top third that is considered the “prime real estate” and create a statement that draws the attention of the reader. Employers tend to read the rest of the top third is compelling

7. Kim stated that it was a good idea to have advisers, especially when it comes to making sure that your stories are cohesive, makes sense, and draw others in. No one is objective about themselves

8. Daisy shared about a job seeker who created his resume to look like an Amazon.com product page and received many job offers. Stories like this encourage job seekers that you get attention by telling their story in a way that is different

Audrey the victim of my Wi-Fi and Google Hangouts:

1. Military stories are different because of the language and culture difference. Diplomatic and administrative skills can get lost because the skills do not translate easily

2. Military veterans transitioning to civilian work need to be selective in their story telling. They are likely to over share his or her experiences

3. Audrey says that she often has to filter out 75% of what they have to say to keep what is important to employers

I hope you enjoy the show. If you have suggestions for future shows and even future guests, email me and make your case. I am sure you have a few that you would like to pass along.

by Mark Anthony Dyson

Would Your Personal Brand Compel You to Quit Google?

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Before you leave your job this time, have you considered the quality of your personal brand? Have you invested time in building your brand? Are you making efforts in learning more to hone your craft/skill and add value to your current or future coworkers? This show will help you get started. Fearful? Yep, this show is for you.

How are you building your personal brand? We would love to hear from you!

Here are three ways to provide feedback:

Call and leave a voicemail at 708.365.9822
Email: [email protected]
Go to TheVoiceofJobSeekers.com/73, press the Send Voicemail button on the left, which will activate your laptop microphone, then leave a message

By the time that Michael Peggs of MichaelPeggs.com was working for Google, he knew what he wanted to do for the rest of his career. After four years of a workplace had accessible recreation and free food, he was ready to move on. After he officially resigned he created a goodbye video that he uploaded to YouTube. He didn’t realize that this video to date received over 510,000 views!

Three years before leaving Google, Mike (or Peggs) created a blog where he wrote about careers and social media. He has been featured in Fast Company, Huffington Post, and Business Insider. He is now helping individuals and companies reach their brand building goals through story-telling.

Here are some of the highlights of our conversation:

Mike was intentional in building his personal brand

Mike’s video “I Quit Google” has received over 510,000 views. The video was done after his official resignation.
He made himself more attractive at his blog, “Career 101” that added his views, perspective, and value to future employers. He thought of himself as a product and brand before his job at Google
Mike positions himself as a brand and has planned it that way because it’s woven into every conversation that he has included his parents, clients, or employer

Mike prepared and sought advice about his personal brand

He had an internship every year in college especially during the school year. He worked for Goldman-Sachs for several years which helped him to stand out for other opportunities
In addition to his internships, he started several businesses such as a t-shirt company and a food delivery company (he credits this experience as his foray into tech)
One thing he learned as an entrepreneur was to have an “exit strategy” especially when he worked for Google. Mike says he spent four years in building “a story.”

Mike was looking to “fail forward” to strengthen his personal brand

Mike stated how much he loved Google, but I asked him as would others, “Why would you quit a company you loved?” I thought he had a pretty unique answer here (around 10:50)
When he realized that he was no longer going to grow at Google, in order to grow, he needed to “fail, fail fast and to fail forward!”
Mike said that our, “… feelings about failure is one of our impediments to progress…” and we act when “…our faith is more than our fear.” People should work with mentors and coaches to help them instill the faith he/she needs

If you are a career professional, I would love for you to contribute to the show. Do you have additional advice to offer? Do you agree or disagree? If you leave feedback, leave your web site or blog URL and I’ll mention it in the show and include it in the following week’s blog post. Enjoy the show!

by Mark Anthony Dyson

Resume Trends for 2015 with Jacqui Barrett Poindexter

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In this episode, we discuss trends of resume writing helping you write more purposeful and tell a story moving employers to call you. More resume writers and career professionals including myself and my guest, Jacqui Barrett-Poindexter advises your resume along with your Linkedin profile tell a complete story. We discuss storytelling everywhere, the importance of focus, and social media.

Does your resume and social profiles tell a story that helps your knowledge, skills, and abilities stand out? Here are three ways to provide feedback:

Call and leave a voicemail at 708.365.9822
Email: [email protected]
Go to TheVoiceofJobSeekers.com/72, press the Send Voicemail button on the left, which will activate your laptop microphone, then leave a message

If you are a career advisor, coach, instructor or career professional and leave a comment, I will mention your blog and include a link in the show notes.

Jacqui (@ValueIntoWords) is one of the 37 Master Resume Writers and quoted in many national publications including TIME, Forbes.com, and FOX Business. She blogs for U.S. News, Glassdoor.com, and her blog CareerTrend.com

As a resume writer, I was reminded how important the process of ascertaining the job seeker. Jacqui loves the journalistic approach of the who, when, why, what, and how. I wanted to talk with Jacqui about trends not necessarily how to write a resume. These days employers are looking shorten the amount of time they review resumes and what gives them the most information in minimal time.

Here are some of the highlights of our discussion:

We discuss the significance of the visual resume “The Resume Infographic” by Hannah Morgan and how the resume has evolved since 2009.
Jacqui stated that storytelling has gained a drum beat as a mantra reaching epic proportions in the social media circles.
Content has become richer, detail, brief with headlines and sub-headlines, but the words matter the most. Jacqui tries to draw out the who, what, when, why, and how to add texture for clients.
The visual is an enhancement to the content since words are the area of importance. Charts and graphs illustrate in a snapshot view of some of the content. It takes content and condenses it or takes condensed content and gives it a top for those skimming or reader that what the dashes of excitement.
Jacqui stated that a visual resume shouldn’t be your primary resume, but there is an audience for “visual” as a part of your web portfolio
People need to slow down and think through the foundational stories behind visuals become more meaningful, and knowing that they have roots – understanding who you’ve become and why that matters
Linkedin has become a channel that can model value shown on a resume. Jacqui says that 90% of her clients will have Linkedin profile created in addition to a resume
Linkedin has expanded from being an acceptable static profile to a more dynamic. Job seekers must consider their audience and customize his or her participation
Social media can now be viewed or previewed of epilog of your resume. We should be expanding our view of what a resume is although it’s an old term, and it says so much
Each person should know their story from the beginning to today and into the future
I asked Jacqui to share how the stories will differ between the resume and social mediums. In your process, you may end up in a different place in your career while enhancing the story elements.

I hope you enjoy this rare extra long conversation. I wrestled with edited it to be shorter, but I felt this conversation and perspective is rarely published. Enjoy!