The Voice of Job Seekers

Mark Anthony Dyson ★ Career Writer ★ Speaker ★ Thinker ★ Award-winning Blog & Podcast! ★ "The Job Scam Report" on Substack! ★ I hack and reimagine the modern job search!

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How to Build CareerKred with Ryan Rhoten

How to Build CareerKred with Ryan Rhoten

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Glad to have my friend Ryan Rhoten back on the show to discuss his first book, CareerKred: 4 Simple Steps to Build Your Digital Brand & Boos Credibility In Your Career. We discuss in depth the importance of brand building in 2017 and how critical it is to establish credibility online.

Do you think it’s important to build credibility online? Let us know what you think:

– Call and leave a voicemail at 708-365-9822, or text your comments to the same number
– Go to TheVoiceofJobSeekers.com, press the “Send Voicemail” button on the right side of your screen and leave a message
– Send email feedback to [email protected]

Ryan is the founder of RyanRhoten.com and the podcast, “The Brand New You.” His blog and podcast are among the best in personal branding and career advice. Ryan’s media features include The Muse, Mashable, and Forbes.

Here are some of the highlights of our discussion:

– Ryan described his process behind writing the book, took people on the journey, learned from colleagues and peers
– Stumbling and mistakes are useful for motivation, help others avoid the mistakes you made
– Demonstrating knowledge and skills are critical for employers to see online
– Using personal branding data from technology such as artificial intelligence
– We discuss the job seeker needing to view and approach branding as a consultant
– Can you apply (show employers) competency online before an interview?
– Ryan describes the term “CareerKred” – Why showing credibility at the job is not enough
– Must strive to show credibility globally – Are others able to vouch for your skills?
– Ryan says the biggest risk in not building a brand is not being found and not putting in the effort

Do you need coaching or instruction?

I am here for it! Use my contact information above to inquire about individual or group coaching. You can also sign up for my weekly newsletter at the top of my page.

Don’t forget–

I will not publish a podcast for the week of July 4 and no shows between July 19-Sept 11. I will post articles throughout the summer at least twice a week. Love to hear from you about your challenges and how I can help.

About Mark Anthony Dyson

I am the "The Voice of Job Seekers!" I offer compassionate career and job search advice as I hack and re-imagine the job search process. You need to be "the prescription to an employer's job description." You must be solution-oriented and work in positions in companies where you are the remedy. Your job search must be a lifestyle, and your career must be in front of you constantly. You can no longer shed your aspirations at the change seasons. There are strengths you have that need constant use and development. Be sure you sign up to download my E-Book, "421 Modern Job Search Tips 2021!" You can find my career advice and work in media outlets such as Forbes, Inc., Fast Company, Harvard Business Review, Glassdoor, and many other outlets.

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Here are a Couple of Career Lessons to Learn from Kevin Durant

Here are a Couple of Career Lessons to Learn from Kevin Durant
For those of us who nearly obsessed with Kevin Durant’s move to the Golden State Warriors, we forgot there were a team of champions before Durant arrived. Many of us basketball fans were engaged the entire year with what was going on at Golden State. There was so much intrigue with Kevin Durant making an audacious move to the Golden State Warriors from a relatively good team, the OKC Thunder. It was expected the Warriors would win. And last night they did.
There was so much drama during the year.
First, the story line of the Warriors losing last year’s final after being up 3-1. It was thematic because no team had lost in the finals. Clarity and history collide here: NBA finals, not conference finals. Kevin Durant, one of the best players in the league, has a chance to play with the team with the best record with the only expectation to be the best team.
One high profile sports analyst stated throughout the year it was the weakest move by a superstar he’s ever seen.
Second, the slow start.
Third, the injury to Durant’s ankle.
This analyst defended his position all year. His comment didn’t matter how loud it was, it didn’t matter much to the people involved.

I always asked myself what is a career weak move. I thought about these scenarios:

 Dan Price took a pay cut to give his employees a huge raise a few years back. A CEO who takes a huge pay cut for anything today must be a weak career move, right?

 

Sara Peavy left a Fortune 100 company “to go where the wind takes her” or yet a small start-up company. Surely, happiness is NOT really a valuable commodity.

via GIPHY

Mohamed El-Erian says the reason he left a trillion-dollar company as CEO after his 10 year old daughter gave him 22 events in her life he missed. He called it a “wake up call.” Others may have called it something else.

via GIPHY

The ESPN analyst said he joined a team that beat him instead of carrying his original team to a finals victory. His description of what he thought was a “weak move” was announced to the world. Yet, it said so little about what mattered because Kevin Durant is now a champion.

The career lesson is so valuable here is for us to envision what our journey should look like in the end.

What is the main career lesson for us today? The goals of you and your teammates and the price you want to pay or play for it.
But you should know your teammates, right? Finding out who you want to play for and play with is significant. Maybe more than who is paying you, right? Consider how well Kevin Durant played for the coach and with other players. For us, it would be for our direct boss and with teammates.
Yes. Research the team. The boss. The company.
How well do we digest the role we will play is different? You won’t know until you research the company, the boss, AND the team because of all it matters. What if your prospective team reached out to you? The Warriors’ players reached out to Kevin Durant as some media sites reported in 2016 before Durant joined the team.
I wonder.
What is insignificant–the others who haven’t tried walking in your shoes and your short falls, mistakes, failures mean nothing if you fit with your potential new team.
How complete would your research be if you played against your prospective team?

About Mark Anthony Dyson

I am the "The Voice of Job Seekers!" I offer compassionate career and job search advice as I hack and re-imagine the job search process. You need to be "the prescription to an employer's job description." You must be solution-oriented and work in positions in companies where you are the remedy. Your job search must be a lifestyle, and your career must be in front of you constantly. You can no longer shed your aspirations at the change seasons. There are strengths you have that need constant use and development. Be sure you sign up to download my E-Book, "421 Modern Job Search Tips 2021!" You can find my career advice and work in media outlets such as Forbes, Inc., Fast Company, Harvard Business Review, Glassdoor, and many other outlets.

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Job Search in 2017 is Marketing, PR, and Schmoozing

Job Search in 2017 is Marketing, PR, and Schmoozing

 

There is a case for running your job search like a political campaign. There is a lot of communication to clarify your position, show the relevance of your experience, and show you can do a great job. All three reasons are much harder than just applying to jobs online. That is why many job seekers remain stuck because the easiest job search methods take time and investment.

You will need to market to the right employer who is the right fit for you and them. Any hiring contrary to a good fit for both works against you. Your adjustment to the job is critical as you’re there to do the job and learn it without special attention.

Read If Your Personal Brand is Not Disruptive, You Won’t Matter

Being a marketer is a risk. You’re treating yourself more of a commodity. By adding your personality draws attention and conversations will begin.

And that’s what you want: Positive conversations about you when while you’re not in the room. But it’s the result of effective branding.

Click To Tweet

If your job search is a marketing campaign or a public relations effort, what does it look like:

1. Job search with a marketer’s heart

The successful candidate is no longer thinking of himself solely as an applicant but a brand. Since successful brands diversify their marketing, so should a job candidate. He or she is thinking about displaying their talent, skills, and personality in front of the right people.

As a marketer looks to segment and targets their audience, a job seeker should target their desired company.

Click To Tweet

2. Your job search story has several views

You must learn the way your story looks like from different perspectives so you can tell the same story to different people in different ways. There is something to be said about telling a joke the same ways more than once. Most of us don’t. The joke can still be funny from different perspectives as it pertains to the audience.

3. Know what each employer’s value need is

Marketing is trial and error. Powerful marketing is meeting the need for specific markets and people sharing the positive benefits of the product or service. Employers are going to care more when a need resonates with them, not only for everyone else. Research companies and customize your approach to them.

Here are specific ways a successful candidate uses marketing tactics:

  • Personality differentiates you from the competition, so anytime you can display what makes you a fit for the culture, then this can capture the right employer’s attention
  • Letting people know how conversations are shaping his or her view of the industry. Sometimes this generates further discussion especially on social networks including LinkedIn and Facebook groups
  • Sharing their successes and the lessons from failures, mistakes, or lack of results
  • Giving more than getting is the heart of their existence

Marketing yourself has to become constant even during an inactive job search. We can argue if an “inactive job search” is a thing anymore, but everything is marketing and so is every opportunity. You cannot blindly offer value to a company or individual who does not need or want it. It’s the frustration of job seekers who are still appealing to everyone and meeting the needs of no one.

About Mark Anthony Dyson

I am the "The Voice of Job Seekers!" I offer compassionate career and job search advice as I hack and re-imagine the job search process. You need to be "the prescription to an employer's job description." You must be solution-oriented and work in positions in companies where you are the remedy. Your job search must be a lifestyle, and your career must be in front of you constantly. You can no longer shed your aspirations at the change seasons. There are strengths you have that need constant use and development. Be sure you sign up to download my E-Book, "421 Modern Job Search Tips 2021!" You can find my career advice and work in media outlets such as Forbes, Inc., Fast Company, Harvard Business Review, Glassdoor, and many other outlets.