There is a case for running your job search like a political campaign. There is a lot of communication to clarify your position, show the relevance of your experience, and show you can do a great job. All three reasons are much harder than just applying to jobs online. That is why many job seekers remain stuck because the easiest job search methods take time and investment.
You will need to market to the right employer who is the right fit for you and them. Any hiring contrary to a good fit for both works against you. Your adjustment to the job is critical as you’re there to do the job and learn it without special attention.
Being a marketer is a risk. You’re treating yourself more of a commodity. By adding your personality draws attention and conversations will begin.
If your job search is a marketing campaign or a public relations effort, what does it look like:
1. Job search with a marketer’s heart
2. Your job search story has several views
3. Know what each employer’s value need is
Here are specific ways a successful candidate uses marketing tactics:
- Personality differentiates you from the competition, so anytime you can display what makes you a fit for the culture, then this can capture the right employer’s attention
- Letting people know how conversations are shaping his or her view of the industry. Sometimes this generates further discussion especially on social networks including LinkedIn and Facebook groups
- Sharing their successes and the lessons from failures, mistakes, or lack of results
- Giving more than getting is the heart of their existence
Marketing yourself has to become constant even during an inactive job search. We can argue if an “inactive job search” is a thing anymore, but everything is marketing and so is every opportunity. You cannot blindly offer value to a company or individual who does not need or want it. It’s the frustration of job seekers who are still appealing to everyone and meeting the needs of no one.