The Voice of Job Seekers

Mark Anthony Dyson ★ Career Writer ★ Speaker ★ Thinker ★ Award-winning Blog & Podcast! ★ "The Job Scam Report" on Substack! ★ I hack and reimagine the modern job search!

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Summer Fashion to Boost Your Personal Brand

Summer Fashion to Boost Your Personal Brand

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It’s summer, and once again Aaja Corinne is back to share her summer fashion and brand advice.

I always enjoy these shows as we provide some light-hearted commentary to help boost your personal brand.

To add your voice or comments to the show you can:

1) Leave a voice mail or text message at 708-365-9822. Let me know if I can share it on future shows
2) Email me: [email protected]
3) Go to TheVoiceofJobSeekers.com and press the “Send Voicemail” button to leave a message online

Summer Fashion to Boost Your Personal Brand (1)

Aaja is an image consultant and brand strategist whose client list includes Babyface (yes, the singer/songwriter/producer) and Bianca Golden, America’s Top Model Contestant. Aaja’s media features include WVON in Chicago, JET Magazine, and Today’s Chicago Woman Magazine.

Here are a few highlights from our conversation:

-Best professional looks for the summer especially the interview

-Layer and dress for comfort

-Think light, patterns, a little jewelry

-Men well groomed, beard trimmed, nails manicured, and shirts tucked in

-Men must be sure the half-shaved look is good for the interview. Authenticity is important, but when in doubt

-For women, grooming is as important as clothes

-Humid temperatures need adjustments in office wear

-What to have for the ever-changing weather — sunny to rain to 100% humidity in some places–and keep it professional and on-brand

–Best shoe wears for rainy weather

-Rain boots are essential and more professional

-Arrive early to transition from outside wear

-Trench coat is classic, polished, and professional to maintain day look

-Umbrella quality is necessary, worth the investment and show personality

Need help with your career goals, directions, or efforts? Do you need coaching or instruction? I am here for it!

Also, join our Linkedin community! You’ll enjoy some of the insights shared by community members and other career pros!

I will not publish a show on the week of July 4. Please enjoy the catalog available on iTunes and many other podcast directories.

Don’t forget the last show for the season is July 26, and the new one will begin on Sept. 6. I will be publishing new articles (up to 3x a week) on the blog. If you’re a career pro and love giving career advice, let me know. I would love to have more guest writers during my hiatus and beyond.

About Mark Anthony Dyson

I am the "The Voice of Job Seekers!" I offer compassionate career and job search advice as I hack and re-imagine the job search process. You need to be "the prescription to an employer's job description." You must be solution-oriented and work in positions in companies where you are the remedy. Your job search must be a lifestyle, and your career must be in front of you constantly. You can no longer shed your aspirations at the change seasons. There are strengths you have that need constant use and development. Be sure you sign up to download my E-Book, "421 Modern Job Search Tips 2021!" You can find my career advice and work in media outlets such as Forbes, Inc., Fast Company, Harvard Business Review, Glassdoor, and many other outlets.

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Personal Branding for College Graduates

Personal Branding for College Graduates

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For college students, building, managing, and marketing his or her personal branding efforts can be quite complex. It’s possible that grads will  change jobs up to an average of 20 times during their career. But you know what, that is OK to experiment and try different things. My guest and fellow podcaster Ryan Rhoten as done it himself. Through the advice he shares, he tells his story of graduating from college with the intention of building and flying planes.

Are you clear and intention about your personal branding efforts? I would love to hear from you in one of three ways:

1) Leave a voice mail or text message at 708-365-9822. Let me know if I can share it on future shows
2) Email me: [email protected]
3) Go to TheVoiceofJobSeekers.com and press the “Send Voicemail” button to leave a message online

Personal branding with Ryan Rhoten - The Voice of Job Seekers podcast (1)

 

Let me tell you a little more about Ryan. He is a personal branding and online reputation strategist, founder of the podcast “Brand New You,” all found at RyanRhoten online. By the time this aired, Ryan had already reached out to me to be a guest on his podcast. Little did he know he was already on my guest wish list. He has been featured on Forbes, The Muse, and Mashable as well as speaking at various conferences such as FinCon.

Here are some highlights from our discussion:

    • As a college grad experiment and look at different careers. School is still the foundation in the real world
    • Many more options are available, nothing wrong with trying and moving on
    • Your brand evolves and changes…monitor and manage it
    • Ryan defines personal brand is who you are at the core. Personal branding is telling the world who you are, the value you offer mostly online
    • Putting  the real you online is as important so your personal brand and personal branding are congruent
    • High school and college students aren’t helping themselves in the way they come across online. College administrators are looking at your online activities
    • Clean up your social media profiles, delete updates considered “questionable”
    • All of your social media accounts should have the same professional pictures
    • Check all of the images on Google and work to get rid of the unflattering pictures. You may need to contact the website hosting the originals to ask him or her to take them down. Remove the ones you host on your profiles. Google ranks pictures by amount of times it is clicked on
    • Put more good content out there to minimize bad images or unfavorable content
    • Everyone should start their own blog – not necessarily your website. Medium, branded.me, and LinkedIn helps push content out
    • Think about the job you want, what you’re learning in school, and write about it. It’s hard but it is a way to stand out above the competition
    • Google loves videos and in-depth articles. Written, audio, and video are all popular and rank well. A WordPress blog is one of the top platforms to blog
    • Have a strategy when using any platform

Need help with your career goals, directions, or efforts? Do you need coaching or instruction? I am here for it!Also, join our Linkedin community! You’ll enjoy some of the insights shared by community members and other career pros!

I would still like to help self-published career professionals promote their books. If you’re interested, find more info here.

For the first time in 1 1/2 years, I am opening to career professionals to write guest articles. If you’re interested, you can go here for further topics and directions to submit.

About Mark Anthony Dyson

I am the "The Voice of Job Seekers!" I offer compassionate career and job search advice as I hack and re-imagine the job search process. You need to be "the prescription to an employer's job description." You must be solution-oriented and work in positions in companies where you are the remedy. Your job search must be a lifestyle, and your career must be in front of you constantly. You can no longer shed your aspirations at the change seasons. There are strengths you have that need constant use and development. Be sure you sign up to download my E-Book, "421 Modern Job Search Tips 2021!" You can find my career advice and work in media outlets such as Forbes, Inc., Fast Company, Harvard Business Review, Glassdoor, and many other outlets.

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Personal Branding, Social Proof, and YouTern

Personal Branding, Social Proof, and YouTern

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I want to share another great conversation with Mark Babbitt, CEO of YouTern about job search trends and the changes to YouTern coming this month.

Mark’s insight is consistently part of the larger conversation in the career spectrum, if anything, he has his hands on the pulse of what makes employers tick. Social proof and personal branding is at the center of attracting the eyes of employers. This conversation is essential in providing clarity in where you need to start or pivot.

Let me know how your personal branding and social proof is being shaped? Here’s how:

    1. Call and leave a voicemail or text me at 708-365-9822
    2. Go to TheVoiceofJobSeekers.com, press the “Send Voicemail” button on the right side of your screen and leave a message
    3. Send email feedback to [email protected]

Personal Branding, Social Proof, and YouTern

Mark is the CEO of YouTern, President of Switch and Shift, and co-author of A World Gone Social. This is our third recorded conversation and it’s always a template to further understand how to stand out to employers and recruiters.

    • Expectations are much higher to perform as entry-level training is much shorter. Performance ready is emphasized on “day one”
    • Companies are waiting to find the right candidate instead of the hiring the next candidate if not right
    • Personal selling is important coupled with social proof i.e. LinkedIn recommendations. Employers are limiting “buyer’s remorse” to not hiring the right candidate
    • Googling is now the norm and critical in the hiring process
    • We talk about the shrinking of the unemployed to the mass amount of underemployed
    • People are smarter applying good strategies to target companies, getting referrals, getting recommendations
    • More competition in the workforce, still hundreds of applications per position
    • No interviews after a month of applying – branding issue, likely lack quality social proof, in any
    • To compete, social proof sets you apart, employers likely to interview the person with proof
    • The “human touch” should be frequent during your job search. If you receive no responses, you have a major branding problem
    • Searches for you should say, “read my profile, consider my social proof”
    • Value needs to address what you’re good at and who will pay for it
    • We talk about the shift in content and the update on YouTern.com
    • The site will address lifestyle issues, Gen Z and Millenials, how to identify good companies and more
    • Getting back to the entrepreneur spirit, freelance gigs, solo-preneurship will be posted
    • Relaunch will take place in April
    • We talk about the role of “failure” in our approach to careers and the importance of getting through it quickly. Learn from people who have done it
    • Resilience is still an impressive attribute to employers
    • Intern Pro is still active on Mondays, 9 pm EST, the second longest Twitter chat
    • YouTern will also publish more video and audio content
    • Self-awareness, how are you positioning your value proposition will help you stand out

Need help with your career goals, directions, or efforts? Do you need coaching or instruction? I am here for it! Also, join our Linkedin community! You’ll enjoy some of the insights shared by community members and other career pros!

I would still like to help self-published career professionals promote their books. If you’re interested, find more info here.

About Mark Anthony Dyson

I am the "The Voice of Job Seekers!" I offer compassionate career and job search advice as I hack and re-imagine the job search process. You need to be "the prescription to an employer's job description." You must be solution-oriented and work in positions in companies where you are the remedy. Your job search must be a lifestyle, and your career must be in front of you constantly. You can no longer shed your aspirations at the change seasons. There are strengths you have that need constant use and development. Be sure you sign up to download my E-Book, "421 Modern Job Search Tips 2021!" You can find my career advice and work in media outlets such as Forbes, Inc., Fast Company, Harvard Business Review, Glassdoor, and many other outlets.