The Voice of Job Seekers

Mark Anthony Dyson ★ Career Writer ★ Speaker ★ Thinker ★ Award-winning Blog & Podcast! ★ I hack and reimagine the modern job search!

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by Mark Anthony Dyson

Interview with Lauriana Zukowski Co-Founder of TweetMyJobs

Interview with Lauriana Zukowski Co-Founder of TweetMyJobs

 

Editor’s note: Lauriana and Gary Zukowski are the founders of TweetMyJobs. Lauriana and I have communicated through Twitter throughout the last 2 years and witness that her kindness and wisdom transcends 140 characters daily. She is very passionate about helping job seekers, and frequently tweets information and inspiration for them. Her mission reaches beyond connecting job seekers with jobs. Lauriana is influencing and equipping job seekers through content sharing , and inspiring them with hope. Both of us share an affection in supporting U.S. Veterans re-entering the workforce.

 

avitar_laurianazLauriana’s bio: Lauriana Zukowski, co-founder of TweetMyJobs, is a big advocate of social media and job search.  She regularly tweets information that is related to careers, work place concerns and jobseeker tips.  She is also a strong supporter of our Veterans who are entering the workforce. She is a graduate of the University of Massachusetts at Amherst with a Bachelors of Science and has a Masters degree from Northeastern University.  Lauriana is the mother of five children.  You can find and follow her on Twitter at https://twitter.com/laurianaZ.

How did you and Gary come up with the idea?

Unemployment was (and still is) sky high.  Back then it was close to 10% yet there were millions of jobs available on hundreds of different job boards.  Social media sites like Facebook and Twitter were relatively young but their power in changing the way companies could do business online was obvious.  We instinctively knew that leveraging this new technology was a smart way to help job seekers connect with employers.  We focused on Twitter initially because of the real time nature of the service.  Real time is crucial for both seekers and employers because they want their problem solved fast.  Twitter enables this better than any other platform and has grown into an incredible ecosystem.

What need then did you see that was missing from job seekers connecting with recruiters/employers?

Two needs really – matching and distribution.  It’s difficult for employers to distribute their open positions to job seekers because the old model relies on seekers finding them.  We are disrupting this by pushing jobs to seekers where they are and not relying on them coming to us.  We then match them – not just based on the preferences of the 2 parties but also on their social graph.  There’s a reason you are more likely (20x) to get a job when you are introduced to a company.  By leveraging a seekers social graph we can now enable better matches than any of the traditional online models can.

What need is missing now?

There’s still plenty of work to be done.  Social recruiting is real but now we have to enable small and medium size businesses who employ the majority of Americans to have access to these tools.  We are trying to do this through our work with government.  Today the City of Atlanta is using TweetMyJobs as their platform to help local businesses distribute their jobs and get matched with local Atlanta citizens.

Is this form of recruiting driving down the cost of hiring?

Absolutely.  Our customers are seeing incredibly low costs per hire by using our system because social recruiting enhances 3 things (1) speed, (2) yield and (3) reach – more quality candidates faster.

Are there parts of the hiring process that has become easier for hiring companies while using TMJ?

For sure.  There are a few things I would point to.  First, our solution is as easy as pushing a button – no effort needed on the part of the hiring company as our technology takes care of everything. Second, the recruiter no longer needs to worry about what sites to post their jobs to as we do the hard work for them.  We take the jobs directly from their site and post them not only to social networks like Twitter and Facebook but also to job aggregators like Simply Hired and Juju.  Finally, we cut out the middle man job board and send candidates directly to the hiring company.  So if you see a job on Twitter and click a link, you will go directly to our customers ATS system.  That means you get more candidates to build your talent community.

What can a typical job seeker expect to experience using TMJobs?

We provide job seekers with great job matches, where they want them, when they want them.  A job seeker only need visit TweetMyJobs once, tell us what role they desire, in what industry and what location and where they want us to deliver job matches that fit their preferences – Twitter, Facebook, email or mobile.  If they give us access to their Facebook social graph by activating the Who? button application we will not just send them jobs that match their preferences but also let them know when one of their friends can help them get referred.  That’s what moves a relevant job match to a great job match.  Everyone knows you are more likely to get a job when you are introduced to the hiring company and we now facilitate that through TweetMyJobs.

How long does it take to sign up and how long does it take to see jobs?

It takes 2-3 minutes to sign up and, at the end of the process the seeker will be presented with relevant job matches.  As soon as new jobs are posted on the system, we instantly notify (if that’s what the seeker wants) them of new jobs.  Any new job posted on the system is literally instantly distributed to Twitter and Facebook.

Now that you are partnered with the Atlanta Development Authority, how will your partnership function?

One quick clarification, we are powering the City of Atlanta jobs platform.  This is a platform to help facilitate the City and Mayor Reed’s Hire Atlanta initiative by enabling any job seeker in Atlanta to be matched with any employer hiring in Atlanta.  In the same way as TweetMyJobs works seekers get job matches, where they want them, when they want them.  Businesses are able to distribute their jobs for free.  This is a platform specifically for the City and citizens – so it is very much a public-private partnership.  The platform also will also provide powerful employment analytics to help facilitate executive decisions by the City.

Can you talk about the new Facebook initiative and joint venture with Job.com?

We are very excited about our partnership with Job.com which is one of the largest career sites online today with more than 33 million members.  Job.com has integrated our Who? button across its site to enable its members to have a competitive edge when applying to jobs.  The “Who?” button utilizes a user’s Facebook  friends to alert a job seeker when they have a connection at a hiring company.  The button lets the job seeker instantly see if they have any first or second degree Facebook connections at the hiring company and then to directly request a referral through Facebook. Once on the Facebook app, job seekers can tap into their contacts to request introductions at the hiring company, gain tips on how to apply, or to simply build their professional network.  The Who? button is also integrated on TweetMyJobs, Internships.com and a number of other job sites.

About Mark Anthony Dyson

I am the "The Voice of Job Seekers!" I offer compassionate career and job search advice as I hack and re-imagine the job search process. You need to be "the prescription to an employer's job description." You must be solution-oriented and work in positions in companies where you are the remedy. Your job search must be a lifestyle, and your career must be in front of you constantly. You can no longer shed your aspirations at the change seasons. There are strengths you have that need constant use and development. Be sure you sign up to download my E-Book, "421 Modern Job Search Tips 2021!" You can find my career advice and work in media outlets such as Forbes, Inc., Fast Company, Harvard Business Review, Glassdoor, and many other outlets.

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Filed Under: Interview, Job, Jobseekers Tagged With: Interview, Lauriana Zukowski, TweetMyJobs

by Mark Anthony Dyson

7 Signs That A Moratorium On Marriage Has Occurred (Until You Find a Job)

7 Signs That A Moratorium On Marriage Has Occurred (Until You Find a Job)

Your spouse has given you at least 100 suggestions, hints, and clues that your search for a job are dormant. Static. An epic fail. You don’t get it. The issue isn’t the number of attempts. The issue could be you are not efficient, discipline, or effective in what you are doing.

If you are not yielding results like calls for interviews, or meeting people who can help you, it appears you are not doing enough. Even if, you argued that you have applied to 20 jobs today, the question remains: are you doing everything you can?

Anti-Wedding Photography

image: Douglas Bray

Your spouse sees that you are home more. Unfocused. Feeling sorry for yourself. Lacking the faith.

Slowly, the sky glazed with dark clouds that feel and looks like an attitude. What does it mean? Your spouse has inserted an unofficial moratorium on marriage activity. At least until you have gained traction on finding a job. Or at least, possess laser-like focus on obtaining results.

You, the victim in your spouses’ onslaught to teach you a lesson, think that this is revenge. This is a needed wake-up call.

Until there is daylight, your spouse has slowly purged the benefits you used to enjoy from your marriage. Although  this is not the best way to  support a spouse, you’re stuck with this response to your lack of response. The signs on the wall should offer clarity when you recognize the following:

1. Your spouse has stopped laughing at your jokes (or at least what used to make them laugh). Your situation has also stifled the joy out of your relationship. If it is not beneath you, self-deprecating humor would be better.

2. Your children and pets are receiving more affection than you. You can get a few more hugs or more by being forthcoming and accountable to your spouse. Let him or her give you advice, and you, the broke spouse, take the advice.

3. His or her parents are talking to you more than your spouse. Accept his or her parents advice too. This could be helpful, and you never know until you try. No, try the in-laws advice.

4. He or she is talking about the increased stressed. Are you at least taking on a part-time job, volunteering in using your skills, fervently networking, or doing the “side-hustle?”

5. You haven’t been called by your pet name since, well…forever! If your spouse only knew that you felt weak, discouraged, faithless, helpless, or closed in on leads, this too, will pass.

6. Intimate moments have dwindled to nanoseconds. See #5, and remember not to demand anything. This could make matters worse. Your renewed efforts and focus will be as sexy as the wedding day. Well, Ok, maybe not. But you’ll feel better about your relationship.

7. Get professional help. You may need a marriage coach and a job coach. But get the job coach first. Keep in mind you may need the marriage coach in the near future.

Our spouses are great career coaches. They can inspire us, or crush us with needed directness. Then we rise, and move forward as a better person. That is, upon accepting  constructive criticism.

For most couples, this is a natural progression of how unemployment affects the relationship. It’s not permanent, and healthy marriages survive. Are you oblivious to the signs? Did I miss anything? Please feel free to comment below.

About Mark Anthony Dyson

I am the "The Voice of Job Seekers!" I offer compassionate career and job search advice as I hack and re-imagine the job search process. You need to be "the prescription to an employer's job description." You must be solution-oriented and work in positions in companies where you are the remedy. Your job search must be a lifestyle, and your career must be in front of you constantly. You can no longer shed your aspirations at the change seasons. There are strengths you have that need constant use and development. Be sure you sign up to download my E-Book, "421 Modern Job Search Tips 2021!" You can find my career advice and work in media outlets such as Forbes, Inc., Fast Company, Harvard Business Review, Glassdoor, and many other outlets.

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Filed Under: Job, Marriage and Unemployment Tagged With: Job Search, Marriage, Unemployment

by Mark Anthony Dyson

7 Job Tips From Your Future Self

A couple of weeks ago, CNN published an article, “Six Tips From Your Future Self,” where the wise and elderly “You” offer life tips about managing your future finances and opportunities. I thought that I would take a hint from that article and offer job tips from a wiser, and older self. What would the older you say to the you now? I borrowed some of these tips from the article, and hope they will help.

 

1. Avoid prioritizing salary if possible

Job seekers with extended unemployment should seek professional financial planning. This will help you view money from a sober and balanced perspective. Desperate job seekers mistakenly look to salary to save them, and bad judgment follows. Discuss salary when it’s appropriate. Hint: It’s not the time in the first interview.

2. Take inventory of your deliverables

Before writing a résumé, evaluate and identify the skills that repair problems that an employer wants to address. Objectivity is a challenge for anyone, but for job seekers it is critical to establish a great first impression when talking to employers. Be sure you can deliver before you offer.

3. Seem relaxed at every important interview, meeting, networking event

It is hard to think and act when the blood pressure spikes. Calming techniques are useful at gatherings that a favorable impression is critical. It is rare that a high-strung individual impresses anyone positively.

4. Leave the party at home

Whatever way you like to party doesn’t matter as long as you leave it at home.  Even cigarette breath is offensive these days in any job-related meeting.

5. No hasty decisions

“Yes” or “No” could be the wrong answers. Are you asking questions at EVERY interview? Are you satisfied with the responses? Are you clear about the questions asked, and your answers? Beyond the interview, it is important to make well-informed decisions. If you are ever unsure, you have work to do.

6. Admit when you’re wrong

There is nothing wrong with changing you’re course of action, even it is the middle of another decision. Changing your mind is OK. Changing your course of action is OK too. It’s called humility.

7. Take control of your online profiles

Your activities online should lean towards business than pleasure. As an entrepreneur or a job seeker people will take in account who you are on-line as part of who you are as a potential business partner. Come across as you are ready for business, otherwise, you are leaving money on the table.

8. Ask for help (BONUS TIP!!)

There is a coach and mentor for everything, and many times it’s a great investment. If you can’t hire someone, then you really can ask opinions and advice of knowledgeable friends. You don’t have to go down the untraveled road alone.

Why not be the wise man now? It takes planning, researching, and careful implementation to be successful, or at least to appear wise.

Is there one more thing you would like to add to this list? Do you mind sharing it below?

About Mark Anthony Dyson

I am the "The Voice of Job Seekers!" I offer compassionate career and job search advice as I hack and re-imagine the job search process. You need to be "the prescription to an employer's job description." You must be solution-oriented and work in positions in companies where you are the remedy. Your job search must be a lifestyle, and your career must be in front of you constantly. You can no longer shed your aspirations at the change seasons. There are strengths you have that need constant use and development. Be sure you sign up to download my E-Book, "421 Modern Job Search Tips 2021!" You can find my career advice and work in media outlets such as Forbes, Inc., Fast Company, Harvard Business Review, Glassdoor, and many other outlets.

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Filed Under: Job, Jobseekers Tagged With: Job, Job seekers, Job Tips

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I offered the NTD News audience options to their pandemic unemployment benefits ending 9/6/21

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See my #GetHired LinkedIn Live with News Editor Andrew Seaman 5/24/20

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