Mark Anthony Dyson, Author at The Voice of Job Seekers

How Job Seekers Can Get Noticed by Employers Online

Podcast: Play in new window | Download | Embed

How to stand out to employers online is frequent question and subject for job seekers. It’s one of the hardest things to do on the Internet since there is so much noise competing to be heard. The day has come to show how you add value to employers, peers, and prospective connections online. There are job seekers who want to be noticed but not sure how they can be heard. I bought Hanna Morgan back on the show to discuss how to appeal to employers online.

You are more than welcome to join the discussion. Here are three ways you can:

– Call and leave a voicemail at 708-365-9822, or text your comments to the same number
– Go to TheVoiceofJobSeekers.com, press the “Send Voicemail” button on the right side of your screen and leave a message
– Send email feedback to [email protected]

Hannah Morgan, the founder of CareerSherpa.net where she provides legendary advice on job search, personal branding, and online visibility and reputation management. She also writes about careers for U.S. News and World Report.

Here are some of our discussion highlights:

Become well known for something because it’s personal branding, but be the go-to source, be relied on
Treat people well, treat everyone with tact and respect
Likability factor is important – What’s the use of being the smartest in the room if no one wants to talk to you
Is what I am saying resonating with employers?
The airport test: Can I see myself stranded with this person?
Is getting attention means getting hired?
The right thinking process: job seekers should think long-term than for now
Become a facilitator – orchestrate introductions – bring people together
Lend your voice to the industry at large – productive relationships are long-term
A connection online means nothing without it going beyond
A newsletter to your contacts (through your website) keeps you and contacts engage
How to stand in your industry? Is each one different? Makes a difference in how often and who is your audience

Reminder:

I am here for you! Use my contact information above to inquire about individual or group coaching. You can also sign up for my weekly newsletter at the top right of my page. I try to pack as much value in my newsletter to more than 2,000 subscribers as possible.
Grab my updated “118 Job Search Tips for the Modern Job Search in 2018” here.

About Mark Anthony Dyson

I am the "The Voice of Job Seekers!" I offer compassionate career and job search advice as I hack and re-imagine the job search process. You need to be "the prescription to an employer's job description." You must be solution-oriented and work in positions in companies where you are the remedy. Your job search must be a lifestyle, and your career must be in front of you constantly. You can no longer shed your aspirations at the change seasons. There are strengths you have that need constant use and development. Be sure you sign up to download my E-Book, "421 Modern Job Search Tips 2021!" You can find my career advice and work in media outlets such as Forbes, Inc., Fast Company, Harvard Business Review, Glassdoor, and many other outlets.

by Mark Anthony Dyson

5 Most Useful Sections of a Job Search Blog for Job Seekers

Job seekers, blogs are powerful tools for getting noticed before or during a job search. Many job seekers blogging as more than just a passive way to reach employers. People find value in all forms of content. If it educates, trains, or informs, then it’s useful. If it positions you as an expert in your field, even better. A post is valuable if the picture, video, or audio content can make you laugh, cry, or even acquiesce.

There are so many stories about how people leveraged blogs for new jobs. I found five common elements from these blogs:

1. An Informative “About Me” page

This is one of the most important pages on your blog. I find that writing in the first person instead of writing it in the third will endear your readers to you. Choosing a site such as about.me is fine, but in my opinion, a WordPress blog is best. A pre-made template is fine but buying a personal domain (yourname.com) is best. It will be the number one or two most visited page, so you have to optimize its effectiveness as much as you can. Share accomplishments of your career and don’t forget to include contact information.

2. Great Photo(s)

One of the easiest and most essential elements on your blog that will impact your audience is how you look. A great head shot increases interest in you. Interested recruiters and employers may decide to engage you in a business conversation. If you go with several photos of yourself, make sure the quality is outstanding. Adding a fun photo or two shows your personality. Show pictures of you teaching or facilitating a workshop.

3. Menu of Your Specialties

Your “About” page shows what you do and a little personal information. The tabs on your menu bar offer choices of what a visitor can read. You control the content that is most useful to your readers.

4. Regular Content Publishing

There are varying opinions of how much and how often. If you’re hoping to attract employers and recruiters, look for freelance opportunities. If you want to engage readers, then publish once a week. Your articles don’t have to be a thousand words. In fact, if you’re publishing once a week, then 300 words or fewer works.

5. Various Forms of Content

Content in video and audio forms work because it showcases your personality. Blog visitors can picture working with you demonstrates likability. Your voice is the catalyst to any opportunity you create. It also is the competitive advantage to leverage when most are struggling with writing.

Blogging in 2018 is a must. Not blogging is a missed opportunity to give your personal brand a credible and respectable boost. Most job seekers have yet to choose to blog as a tool and are missing an opportunity to present themselves as an expert on a particular topic related to their career. Blogging is still a disruptor in the hiring process today. If you want to stand out, then position yourself to be found.

About Mark Anthony Dyson

by Mark Anthony Dyson

Job Search News – April 13, 2018 – The LinkedIn Edition

Yes, it’s been a little while for this blog feature, but we’re back. This is your job search news – THE LinkedIn EDITION – with articles and resources centered around learning! I’ve read them, and you can feel free to comment on them in any form you’d like. Leave a message on the “send voicemail” button on your right. I’ll try to keep it short, fresh, and informative. If you have some news I need to know about, tweet me @MarkADyson!

In case you missed the LinkedIn show…

via GIPHY

Have you used any of LinkedIn’s new features such as the video or messaging? If your job search is on the slow side, you can inject it with some of the new LinkedIn features talked about in this week’s podcast episode! Listen below!

Your LinkedIn headline could use improvement, right?

via GIPHY

This article from Careersherpa should help with how to craft a great LinkedIn headline to improve your visibility and offer value to connections:

Is there a problem you solve?
Do you have a clear value proposition?
Does it answer why people should connect with you?
Are you using all 120 characters?

If not, then take some time and read and apply the practical steps in the article.

LinkedIn’s video feature usefulness

The best attribute the video feature offer job seekers are to show potential employers, hiring managers, and recruiters your personality. If you want to separate yourself from all of the other users sceptical in using this feature, now is the time to jump in head first.

You’ve heard me before say companies can’t train personalities like in this article. My guest this week on the podcast, Bob McIntosh, stated your 30-second commercial or elevator speech could impact your ability to get noticed.

This woman decided to use the video feature as an introduction that was almost four minutes long but worth every second. There are no rules as to what to present on video, but consider there is a small risk for misrepresenting yourself.

The link to the 30-second commercial is to a PDF providing an outline to create your own introduction.

If you haven’t already…

Use my contact information above to inquire about individual or group coaching. Or leave a message anytime on the “send voicemail” button on the side of any page of my blog.

You can also sign up for my weekly newsletter at the top right of my page. I try to pack as much value in my newsletter to more than 2,000 subscribers as possible.