Many people want the resume dead – or they at least want to hold a funeral for it. It’s very sexy to proclaim the resume’s demise, bringing significant street cred.

The resume is still an essential part of your job search. The job description still tells you where to send or upload it. It’s a stimulant for conversations at every level.

But the rest is up to you. Resumes still matter, but they are no longer your primary tool for the job search. They only jump-start the process. A resume alone does not give cause for an employer to call you. Recruiters and hiring managers will Google you first for more information – which is all the more reason for you to make sure Google points to your best profiles and work.

And get this: You can start your job search without a perfect resume. Your resume is not a magic potion. Those who obsess over tweaking it are overthinking it and its value.

What job search tactics provide additional value than a resume alone?

Here are 10:

1. Build a Personal Brand That Has Global Appeal

Your skills can be taught – in the classroom, online, or through coaching. However, no one can learn your personality. Your life experiences, trials, victories, and outlook are unique. Once you understand how your skills and personality mesh to make a viable marketing unit, then you can confidently conquer what’s yours.

2. Know Your Market Value

Negotiation is a constant fact of the job hunt, and everything is about your total compensation package. Think about your investment of time, travel to learn your skills, the value of the opportunity, and the process of perfecting your craft, and then research.

Read: Why Your Career Needs CPR

3. Keep Lifestyle and Values in Mind

Consider options like remote work. Stop treating life as it were the obstacle to your ideal career. The happiest people wrap their careers around what matters to them most. Recognize the nuances of your lifestyle; they will show you how to shape your career around life’s challenges.

4. Deliver Content Where It Is Needed and Wanted

Too many job seekers move from job to job. If you want to take control of your career, you must create quality opportunities by providing content. The more recruiters and employers know about you, the more likely they will contact you about open roles. Providing content lets you control the conversation by focusing on your strengths and expertise.

5. Make Sure You Deliver Content Through the Right Channels

How you deliver content matters. You want to be top of mind. Consider posting on a personal website or via LinkedIn Pulse. You could even offer instructional videos on YouTube, Instagram, or Snapchat. Podcasts also provide raw, informative, and personable content to create engagement and visibility.

How you deliver content depends on where decision-makers in your industry are active. Use the channels they use.

Listen to Personal Branding, Social Proof, and YouTern

6. Service Is the New Networking

You will be memorable when you offer genuine help to your network and meet people’s needs as best you can. The hardest part is doing that without expecting anything in return.

Remember that the people you are helping aren’t the only ones who benefit.

7. Be Smart About Personal SEO

It is critical to be found on Google. One day, it will be essential to be known by AI if you want your work to be seen. Your social presence should trigger interest and intrigue in employers. You can use tools such as Google Alerts, Talkwalker, and Google Analytics (if you have a website) to tell who shares or links to your content. You can monitor your reputation and credibility to ensure your mentions are positive. If there were negative narratives about you (barring any crimes committed or unethical actions), positive things others say push down the negative. 

8. Be the Prescription to the Company’s Job Description

Job seekers with a “remedy” mindset know the industry challenges at large and the particular difficulties of potential employers.

Let remedies and solutions dominate your social presence. It will make it easy to identify and stand out to anyone interested in working with you. 

Listen to 6 Hazardous Roads to an Unsuccessful Job Search

9. Set Up an Online Location to Serve as an ‘Epilogue’ to Your Resume

I am all for using LinkedIn for content creation, but the optimal place I recommend is a blog. LinkedIn could go away, taking your content with it. A blog is where you ultimately control what people see and how much they see.

10. Persuade Through Social Proof

Networking and researching are essential when preparing your career documents and for interviews. Before almost any interaction today, both parties will use Google and forms of social proof to check the authenticity of the other party. You will be searched by someone you’re meeting for coffee or an interview. Do you think they take your word when you say you’re a “guru”?

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More and more, the Web is your resume. Your internet presence should expand on the skills and capabilities listed in your resume. The less employers see your work and know about you, the more you’re liable. It’s better to craft your social profiles to tell a career story so employers and recruiters will want to know more.

This article was originally published on Recruiter.com