The Voice of Job Seekers

Mark Anthony Dyson ★ Career Writer ★ Speaker ★ Thinker ★ Award-winning Blog & Podcast! ★ "The Job Scam Report" on Substack! ★ I hack and reimagine the modern job search!

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by Mark Anthony Dyson

My Online Brand Earned Me a 10% Raise

My Online Brand Earned Me a 10% Raise

Editors Note: My guest blogger today, Keith Townsend is the founder of virtualizedgeek.com is which he offer his take on cloud computing software and high tech products. He has a very unique perspective on using social media for the job search, particularly blogging.

Your “online brand” should be part of your overall personal brand strategy. What do I mean about a personal brand? Well if you haven’t started with defining and managing your personal brand and career, you should start here. Once you understand what a personal brand is all about you can then start to tackle your online brand. I’m not talking about the typical “Facebook can get you fired” management. If you’ve followed Mark Dyson’s blog at all you already know how to avoid poisoning your employment opportunities online by not protecting your social media identity. What I’m referring to is more detailed than just avoiding regretful posts or pictures. I’m talking about nurturing your online identity to fit your career goals.

When people think of me professionally going forward, I want to be considered an “IT Infrastructure Leader” or an authority in the specific subject field within Information Technology that I focus – IT Infrastructure. When you perform a search on my name or my area of focus area, I want my name to come up in the search results. I’ve been focusing on improving my online brand for the past 2 years and it has paid off. First, I’ll share my story and offer lessons learned.

I lost my job in April in 2009 as Director of Network Services for a small software company. It was one of the most difficult searches of my career. That’s when I decided that I needed to increase my profile. I tackled my online brand from 3 directions.

1. Social Media

2. Blog

3. Commenting

From a social media perspective I’ve always been a big user of LinkedIn. It is the de facto location of my resume online. But, I had been resistant to Twitter. I had already invested a large amount of time building up both my Facebook and LinkedIn friends list. To focus on yet another social media outlet seemed too much trouble. When I get to my blog you’ll see why it was worthwhile.

My blog www.virtualizedgeek.com has by far become my most important arsenal in my online brand. It allows me freestyle commentary on a range of technology topics. It provides a service to people looking to discover more information on a topic I’m passionate about and it’s almost free advertising for my professional brand.

On the flip side I have to spend time advertising my blog and the best way to do that is via twitter and commenting on like blog and websites. What I realized is that you don’t have to have a large number of followers on Twitter for it to be effective. If you post relevant content you’ll get picked up. I’ve been retweeted by Industry giants such as VMWare and GigaOM which all drew attention to my blog. I utilize my wordpress.com login and my Facebook brand page which all link back to my blog.

How did this get me a raise?

Well, I’m pretty happy with my current job but since I’ve elevated my online presence, I consistently get cold calls for employment opportunities. As I said before when someone searches for resource with my skill set online I want to be at the top of the search results. I received a call from a well-known IT services company and took the time to go to the interview process. They made me an offer I couldn’t ignore. I took the offer to my current employer and countered with a 10% raise in pay.

This was a result from me not looking for a job or promotion but just cultivating my online brand.

About Mark Anthony Dyson

I am the "The Voice of Job Seekers!" I offer compassionate career and job search advice as I hack and re-imagine the job search process. You need to be "the prescription to an employer's job description." You must be solution-oriented and work in positions in companies where you are the remedy. Your job search must be a lifestyle, and your career must be in front of you constantly. You can no longer shed your aspirations at the change seasons. There are strengths you have that need constant use and development. Be sure you sign up to download my E-Book, "421 Modern Job Search Tips 2021!" You can find my career advice and work in media outlets such as Forbes, Inc., Fast Company, Harvard Business Review, Glassdoor, and many other outlets.

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Filed Under: Career Tagged With: Career, Personal brand, Raise

by Mark Anthony Dyson

Choosing a Career Coach

Choosing a Career Coach

 

Editor’s note: Jason Sanders is the Vice President of Executive Search at Ivy Exec, whose guest post is a reprinted article with the permission of Ivy Exec. 

Most of the resumes that I receive nowadays come from job seekers using career coach services during their executive job search. They may receive advice from an outplacement company hired by their employer, or they may have hired someone themselves.

We have always received unsolicited resumes, but it now seems like using an outside agency is becoming standard practice. That can be great for recruiters because it allows us to decide whether to hit the delete key with much more accuracy.

If you want to set yourself apart from the pack and enhance your ability to network, you have to choose the right company. Here are some things to look for in a career coach:

1. How will their presentation of your credentials set you apart from the pack?
2. Do they offer access to networks that they have nurtured themselves?
3. Would you feel comfortable considering a complete change in the direction of you career, if advised by your career coach?

Notice, that I do not refer to resume templates, databases, mail merges and other such basic tools. Talking about those items as differentiators is like saying a telephone and a laptop make you an outstanding consultant.

If you want to reach a new audience in a new way, you will need a creative, well-connected counselor, who you can trust like you would your doctor.

About Mark Anthony Dyson

I am the "The Voice of Job Seekers!" I offer compassionate career and job search advice as I hack and re-imagine the job search process. You need to be "the prescription to an employer's job description." You must be solution-oriented and work in positions in companies where you are the remedy. Your job search must be a lifestyle, and your career must be in front of you constantly. You can no longer shed your aspirations at the change seasons. There are strengths you have that need constant use and development. Be sure you sign up to download my E-Book, "421 Modern Job Search Tips 2021!" You can find my career advice and work in media outlets such as Forbes, Inc., Fast Company, Harvard Business Review, Glassdoor, and many other outlets.

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Filed Under: Career Tagged With: Career, Coach

by Mark Anthony Dyson

Best Interview Question Ever

Best Interview Question Ever

 

Editor’s note: Jason Sanders is Vice President of Executive Search at Ivy Exec, a web-based recruiting company that combines next generation technology with human power to deliver customized hiring solutions targeting high caliber professionals to help place them in executive jobs. This article is reprinted with Ivy Exec’s permission.

As Ivy Exec’s Vice President of Executive Search I spend a lot of time interviewing high quality candidates, as you might imagine. Candidates talk with me about their executive job search, career progression, skills, experiences and personal lives. Usually, I am most interested in understanding what motivates a person. That discussion generally provides the most relevant information to screening and attracting excellent candidates for executive jobs. When you interview a candidate, you will need to balance both objectives in order to make a good hiring decision.

Normally, I spend about two hours total interviewing a candidate. Ideally, these conversations are broken down into an initial phone screen and a face-to-face interview. We cover many topics, including personal ones and a general career history. But what if you don’t have two hours to spend evaluating a candidate? Maybe you only have twenty minutes, or perhaps only five. How do you get the most information in the least amount of time? In short, what is the best interview question you can possibly ask?

You must to accomplish a number of things to make smart hiring decisions. You need to find out about the candidates’ primary skills, their general experience, their ability to synthesize information, their ability to present well and think on their feet, their people skills, their basic intelligence, and their fit into your organization. In truth, you will never fully evaluate a person until you work together. You can cover a lot of ground in a short period of time, though, using this question:

What is your most significant professional accomplishment?

This question has the advantage of leading to a very short answer, or a very long one. It may put your candidates at ease, or make them sweat. You may learn about your candidates’ values, their self-esteem and their cultural fit. You will certainly learn about their ability to communicate. If you listen well, you may be able to sort out sincerity from pretense. You may be able to tell how they view themselves in relation to a team. You may also be able to learn about the person’s drive to succeed.

You can use this interview question for any level candidate, and use it according to your own style. If you prefer, you may remain silent after asking the question, or you may use it as a basis for many follow up questions.

If you choose this question as a starting point, you create a theme for an entire interview. If there is time, you should dig more deeply by asking questions that qualify your candidates’ response. In the case of a consulting project, some of these questions might be:

What were the dimensions of the project? How was it sold? How long did it last? What was the makeup of the delivery team?

What was your role in the assignment?

What was the overall business impact of the assignment? This is a critical question to assess your candidates’ understanding of the connection between their work and the goals of their clients.

Why were you chosen for this assignment?

What challenges did you face and how did you overcome them?

Which elements of the project did you enjoy, and which didn’t you enjoy?

How did you grow as a person during the course of the assignment?

What did you learn from your client, and what did you teach your client?

When you begin with a strong open-ended question, you lead with a very powerful analytical tool. You can gather a lot of information in a short period of time. You also create an anchor, around which to base a longer interview.

This question makes it easy to structure your interview by introducing a theme for the meeting. Preparing interview questions is always a good idea, but even without an organized approach, you now have something to refer back to. If your candidate begins to wander away from the topic, you will be able to steer the conversation, and learn about the candidate’s ability to stay focused at the same time.

The questions you ask are less important than how you listen to the answers. You may find, for example, that a person needs a lot of prompting. This may mean that they have not accomplished much, or it may mean that they are introverted, or maybe they have not interviewed in years and are a bit rusty. Your evaluation must be flexible according to the circumstances, and other bits of information you gather.

At the opposite end of the spectrum, you may find that your interviewee cannot stop talking about their work. Most hiring managers respond poorly to people who talk excessively, and with good reason. While over talking may make a person sound prideful, the opposite is usually the case. It also shows an inability to rapidly synthesize information, and in the worst cases, may be rude to the interviewer.

This question provides you with a firm grounding to begin, and to guide an interview. You should challenge a person, but also make them comfortable enough to reveal themselves. Your questions, and your style give candidates an impression of what it will be like to work for you. Take advantage of every opportunity to leave a good impression.

Using this question puts you in position to gather information and to ask smart follow up questions. It serves as a kind of interviewing cheat sheet, which helps you get around some of the preparatory work, like reading a resume. Don’t misunderstand me; reading a candidate’s resume is extremely important. If you are caught off guard, however, you can refer back to this question without tipping your hand.

In order to make a good hire, you need to check many different aspects of a candidate’s background, skills, personality, cultural fit and drive. You will need to use different approaches to get all the information that you want. Somewhere in the process, though, you ought to ask this question. You may get more than you expected.

About Mark Anthony Dyson

I am the "The Voice of Job Seekers!" I offer compassionate career and job search advice as I hack and re-imagine the job search process. You need to be "the prescription to an employer's job description." You must be solution-oriented and work in positions in companies where you are the remedy. Your job search must be a lifestyle, and your career must be in front of you constantly. You can no longer shed your aspirations at the change seasons. There are strengths you have that need constant use and development. Be sure you sign up to download my E-Book, "421 Modern Job Search Tips 2021!" You can find my career advice and work in media outlets such as Forbes, Inc., Fast Company, Harvard Business Review, Glassdoor, and many other outlets.

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Filed Under: Career, Interview, Job Search Tagged With: Career, Interview, Job Search

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I moderated a panel on Wealth Management for executives by Black Enterprise Magazine in October 2023 in Miami.

I was interviewed on Scripps News show, “The Why!” 4/13/2023

I talked with John Tarnoff and Kerry Hannon of “The Second Act” podcast about job searching after 50 in October 2022.

I was on “The Career Confidante” podcast to talk about “boomerang employees” and “job fishing” in June 2022.

Making Job Search a Lifestyle With “Dr. Dawn Graham on Careers,” SiriusXM Ch. 132, Wharton School of Business May 2021

In October 2025, I was interviewed by Nafo Savo, of Marketplace Tech, National Public Radio show

Beverly Jones, host of the NPR podcast “Jazzed About Work,” invited me back to talk job scams, job search trends, and AI tools in April 2024

WOUB Digital · Episode 183 : Job search expert Mark Dyson says beware of scams, know AI & keep learning

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