The Voice of Job Seekers

Mark Anthony Dyson ★ Career Writer ★ Speaker ★ Thinker ★ Award-winning Blog & Podcast! ★ "The Job Scam Report" on Substack! ★ I hack and reimagine the modern job search!

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by Mark Anthony Dyson

How To Show Your Brand is More Than Your Title

How To Show Your Brand is More Than Your Title

I want to share my annual thoughts on job search trends that are slightly different this year. Instead of one list where I share a list, I want to dive deeper into each one I share and then write a round-up linking to each article.

Let’s start by stating the obvious. You’ve heard me say that job search is a lifestyle. You’re going to need to market the brand you have. It’s more than titles, acronyms, and letters behind your name unless it’s an M.D., JD., and others. Even MBA letters behind a name have lost their essence.  It won’t evolve into anything significant until it’s visible with applied knowledge.

If you differentiate yourself from your peers and competitors, you’ll lump yourself in. It would help if you wanted to stand out, but listening to many folks who are telling you a brand is something you create. If you’re making a persona instead of exploiting the one that markets yourself, you’re doing it wrong.

Yep. I used “markets.” Get used to it as of right now. We’re all trying to get some visibility. It’s not magic. It’s intention.

Let’s talk about the title with the letters behind it. Many experts will say on LinkedIn it doesn’t matter.  Titles are marketing if they’re useful and universally known. Labels are marketing if you do something only 50 people in the world do. Titles are helpful when you are professionally involved in an industry where you’re paid to have those skills, and everyone knows what it is. OK, so maybe I’m wrong about this. It may get you some helpful LinkedIn SEO.

But it’s not your brand.

I’ll argue if you can’t capture your brand in the fewest words possible, you’re thwarting your marketing efforts. It works well spent if you want your brand and work to be its referral engine. People need to scan and click. Take their thinking from them, and infuse it wherever possible, with as fewest words as possible.

We’re remote, and we’re online. Present yourself as a gold mine, not a land mine:

  1. How are you valuable?
  2. What do people need from you (what have you been told)?
  3. What solutions are you known for?

You have to explain a title; if you have three inexplicable titles, people may not ask anything of you.

My wife and I contracted our electrical work to George for many years. George has been our go-to guy for whatever electrical job we needed for our two-flat. We thought that’s all he did, and in fact, we also enjoyed his company. We know that he also owned several pieces of property.

We didn’t know he retired from the government after 32 years of finding hidden money as a tax accountant. We didn’t realize this until this year about George.

If we’d known, it wouldn’t change our relationship with him. But he only wanted us to understand what is relevant to us. George solved one problem for us. He has received many referrals from us just for the work he’s done for us. George created the demand for his work only as an electrician for us.

Be like George.

About Mark Anthony Dyson

I am the "The Voice of Job Seekers!" I offer compassionate career and job search advice as I hack and re-imagine the job search process. You need to be "the prescription to an employer's job description." You must be solution-oriented and work in positions in companies where you are the remedy. Your job search must be a lifestyle, and your career must be in front of you constantly. You can no longer shed your aspirations at the change seasons. There are strengths you have that need constant use and development. Be sure you sign up to download my E-Book, "421 Modern Job Search Tips 2021!" You can find my career advice and work in media outlets such as Forbes, Inc., Fast Company, Harvard Business Review, Glassdoor, and many other outlets.

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Filed Under: Personal Branding Tagged With: branding, Personal brand, Personal branding

by Mark Anthony Dyson

How to Request a Demotion In The Nicest Way Possible

How to Request a Demotion In The Nicest Way Possible by Mark Anthony Dyson

Some professionals will see a demotion of quitting or feel unprovoked shame if they ask for a demotion. If you are a highly self-aware professional, you already know a demotion is a leverage for your next career move. For everyone else, a downgrade in responsibility is perceived as unimaginable. Demotions can be a strategy to retool or refresh an otherwise stale career track. 

This is not a sexy topic because these days, the talk is more about negotiating or at least trying to get more money. The most successful negotiation I’ve seen or experienced is not getting more money but achieving a job satisfaction fit. From the beginning, my work life and career share a space of toggling peace and production for the job. More money is often, but not exclusive, to performance enhancement. It’s a climb uphill, associated with exhaustion and results, and many professionals live to gain career collateral.

On the way to success, many need relationships for introductions and strategy, but I submit the same is required for a more strategic demotion. Stress relief is enough to ask, but it can be the tool you won’t get with promotions: The space for retooling and re-energizing.

Lessons from fitness

As a former personal trainer, and even now, as someone who trains regularly, I see it every day at a gym. You injured yourself and can’t lift the heavier weight due to something wrong with the fundamental structure or heal the injury. Sometimes, the damage is bound to happen because of the improper technique using the exercise basics. 

The sexiest thing for men is to show they can squat or bench press a lot of weight. It’s always been that way. We pride ourselves on our physical strength (despite how unimpressed others are). When we can no longer squat or become injured during a squat or a bench press, we stop doing it forever. Only a few will work on doing exercises (while healing) to improve our form or technique. Sometimes, it means doing warm-up activities involving less weight and slowing our roll. 

Whether it’s a shoulder (bench press) or a quadricep (squat) injury, there are exercises to help facilitate better mobility and improve technique. These exercises often help alleviate the pain and discomfort injuries produce. Some men gut it out to reinjure it and never repair the damage. Some would never try those movements again for fear of pain or not wanting to do the rehab work. 

Demotions, in a positive way, are the rehab exercises, often meant to do something more meaningful and require a heavier lift. There’s nothing wrong with getting out of a stressful position due to stress. I’ve done it. To build a more substantial structure, tear down the older, weakened one and rebuilt one with a stronger foundation. 

There are reasons to fear demotions.

Demotions are perceived as weakness and often hurt us when the load is too much. Here are a few common reasons someone hesitates to request a demotion:

  • You feel you are letting the team down. While pushing through is easy, you have nothing to motivate you to keep going. 
  • Your original motivation is gone. You started vigorously for the cause but are burning out through letdowns and disappointments, whether through shortcomings or lack of support from the team or management. 
  • You see a better way to serve. I remember leaving work committees because it wasn’t doing my advancement. It indirectly caused me to rise as coworkers on the committees I worked on received promotions by upper management to leadership positions. When I switched responsibilities, I discovered a better way to serve, giving me more exposure. It wouldn’t have happened without saying “no” before my eventual promotion. 
  • The position is undervalued. While others don’t recognize your value, you see your access to tools, resources, and others is limited. Not only it’s not reflected in the pay, but also respect. Staying would be undignified, and your efforts go unnoticed. 
  • The fear of negatively impacting your relationships with your team. Many workers find a demotion scales their relationships in the way of being a resource for new and former teammates. I experienced resigning from a management position to a non-management place and being seen as valuable because I had a view of the bigger picture. Caveat: Sometimes, there are complications when seeking a non-management position after being a manager for several years. That can be navigated easier when you demonstrate how your experience is an asset to your new team.

Sometimes it may take several conversations to convey and structure a step-away plan, but it’s better on your terms. For this conversation, I offer suggestions on starting, but finishing is contingent on your thoughtfulness and research:

1) They don’t want to lead a team

A good example is when a manager with direct reports gets clear they no longer want the stress of leading a team but have other skills valuable to the department or company and can leverage a move in a way that serves themselves and others. They could still be a valuable resource because of their internal/external relationships with clients and other company areas.

How to start the ask: It helps to be specific and start with the positives of what they learned from the team and their boss but no longer finds meaning in work. They will be helpful as a resource and help make a smooth transition.

2) They may need career clarity

Skills have a shelf life, and they seek to add new skills to converge into a new area. Pulling back in responsibilities (and, at times, less pay) makes sense, knowing there is a bigger picture with more income to upgrade skills.

How to start the ask: While it may be a concern you might leave the company, they will benefit the most by being diplomatic. Having a plan where they can add value will temper questions about going. The “I can be much more of an asset while being accessible” approach works often. It may not keep a manager wondering, but they will appreciate you are interested in remaining a key contributor.

3) They are not on the same page as their boss/team/team leader

Savvy employees who don’t share the values of their leader still want to do meaningful work but feel they would be an asset in another role with a more progressive leader. It makes sense to step back to serve in another capacity where the skills and challenges are more meaningful.

How to start the ask: Sometimes, the manager will take this personally, and at times, it’s apparent two people see things differently. The emotion has to be taken out of the request to step down. Some managers will take it personally when someone wants to move to another position or make a voluntary demotion or lateral move. Position the spirit of the ask the move would be in the team’s best interest, “I see the team thriving without me” carries better.

4) Diminished zeal for the work

Interests change, and the employee has found a new purpose. This job no longer aligns with their unique goals. If they don’t want to leave the company and their performance is still on par, it would still help to be specific about how they envision the plus side of change.

How to start the ask: “I see another way to do this work, bringing us into new technology and saving money and time.”

 

Most professionals must reframe demotions to shift from what may lack in purpose could change to what they value. Jobs have a shelf life, but it’s different for each person. Assuming the original promotion was to a management position, there’s usually a shift in responsibilities during a management tenure. This may result in a lack of interest or burnout. There’s nothing wrong with crying “uncle” and moving on. It helps to be strategic, but it’s not always possible.

About Mark Anthony Dyson

I am the "The Voice of Job Seekers!" I offer compassionate career and job search advice as I hack and re-imagine the job search process. You need to be "the prescription to an employer's job description." You must be solution-oriented and work in positions in companies where you are the remedy. Your job search must be a lifestyle, and your career must be in front of you constantly. You can no longer shed your aspirations at the change seasons. There are strengths you have that need constant use and development. Be sure you sign up to download my E-Book, "421 Modern Job Search Tips 2021!" You can find my career advice and work in media outlets such as Forbes, Inc., Fast Company, Harvard Business Review, Glassdoor, and many other outlets.

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Filed Under: demotion Tagged With: demotions

by Mark Anthony Dyson

How to Stay Persistent When It’s Hard

How to Stay Persistent When It’s Hard

How to Stay Persistent When It’s Hard by Mark Anthony Dyson

Persistence is necessary for success in your job search. Most of the time, you will be uncomfortable asking for the help needed.

No one understands the stress you experience.

When people respond half-heartedly to your request for contact information usually means you’re under-valued.

Click To Tweet

Or they’re busy.

Yes, you do risk a perception problem. But it’s unfair to think people are just waiting to serve you. The world doesn’t revolve around you.

That’s why persistence must remain a staple in your arsenal:

1. Show persistence or lose

When the competition is heavy and hot, your creativity will stand out. You’re qualified but forgotten. It’s a terrible combination. That is why the extra step is needed. Make it difficult for employers to say “no.”

Get the guide, The Fortune For Your Career Is, In The Follow-up

2. Show persistence or be forgotten

The value of great conversations often results in being remembered. People will struggle to remember if you are too shy about asking in a persuasive, full-throated manner for help or advice.

3. Persistence inspires and motivates others (most employers expect it)

Yes, people are encouraged by your efforts if you are putting yourself out there. If you’re “helping yourself, ” it motivates others to help too. How bad do you want it?

Read: Saying No Could Give Your Career Life

4. One-time contact is rarely enough

People who see and hear from hundreds of people daily need reminders, and others, persuasion.

Persistence is an investment of time, not always emotion.

Click To Tweet

So don’t take it personally if you make several requests to the same person.

Listen: Personal Branding for Baby Boomers with Marc Miller

5. The heart of persistence realizes there is so much to lose

The tactful callback, second phone call, and follow-up email impress interviewers, employers, and recruiters. The key is timing. Although it varies on the medium and the communication, a well-thought-out follow-up until denied (told “no”), you should not be afraid to make sure it wasn’t meant to be.

People are even grateful you asked if follow-up is OK or even necessary. You’ll find many who will say, “Yes. Please follow up by Thursday so that I won’t forget.” It’s humbling to some degree, but it’s needed. Be prepared to ask someone to act in kind twice or three times for one task.

About Mark Anthony Dyson

I am the "The Voice of Job Seekers!" I offer compassionate career and job search advice as I hack and re-imagine the job search process. You need to be "the prescription to an employer's job description." You must be solution-oriented and work in positions in companies where you are the remedy. Your job search must be a lifestyle, and your career must be in front of you constantly. You can no longer shed your aspirations at the change seasons. There are strengths you have that need constant use and development. Be sure you sign up to download my E-Book, "421 Modern Job Search Tips 2021!" You can find my career advice and work in media outlets such as Forbes, Inc., Fast Company, Harvard Business Review, Glassdoor, and many other outlets.

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Filed Under: Job Search, persistence Tagged With: Job Search, persistence

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The Fortune For Your Career Is In The Follow-up

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I moderated a panel on Wealth Management for executives by Black Enterprise Magazine in October 2023 in Miami.

I was interviewed on Scripps News show, “The Why!” 4/13/2023

I talked with John Tarnoff and Kerry Hannon of “The Second Act” podcast about job searching after 50 in October 2022.

I was on “The Career Confidante” podcast to talk about “boomerang employees” and “job fishing” in June 2022.

Making Job Search a Lifestyle With “Dr. Dawn Graham on Careers,” SiriusXM Ch. 132, Wharton School of Business May 2021

In May 2020, I talked with LinkedIn’s Senior News Editor Andrew Seaman on “#GetHired” Live.”

Beverly Jones, host of the NPR podcast “Jazzed About Work,” invited me back to talk job scams, job search trends, and AI tools in April 2024

WOUB Digital · Episode 183 : Job search expert Mark Dyson says beware of scams, know AI & keep learning

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