Mark Anthony Dyson, Author at The Voice of Job Seekers

Do Employers Understand You?

Without a well-written résumé, cover letter, and virtual profiles a job seeker will remain a question mark. You may say you’re misunderstood, but employers want to recognize the future in a candidate no matter the position grade. Employers want clarity from potential employees and see their investment flourish in a short period.

The question: Is it clear to employers that you are the one? Let us count the ways.

1. Are employers clear about what job you want?

There are many ways to say “I need a job” without forming the words. One way is to apply to massive amount of positions without any brand statement clarity or targeted functionality on your résumé. Today’s job seeker has to offer appreciating value first.

2. Are you relevant?

Employers want to know, “What skills do you offer that solve the problems we have now?” They want to envision solutions, results, and the impact you’ll have within the company.

3. You don’t speak the lingo

It doesn’t take an interview, or an extended conversation to realize that you don’t fit because you don’t know the language. Saying “lingo” is an anomaly because you are just keyword-ing your way in hopes that the lingo alone establishes your worth. On the contrary, this fails because no one speaks your language.

4. An unclear personal brand

Stating that you are a dynamic, hardworking, and competent individual describes the other 200 candidates applying for the same position. No one hiring cares that you fit in with the other candidates. The hiring manager wants to know what makes you different from everyone else. Without clearly demonstrated strengths, core competencies, or purpose offers a perspective that someone will employ you.

Read: 7 Job Tips From Your Future Self

5. You don’t ask questions to the company

Employers can only see that don’t care about the company when you don’t have questions. It speaks volumes that you didn’t research the company, you won’t personally invest effort, and you lack enthusiasm about working for anyone. Prepare questions to ask such as, “What are the measurable expectations of my job in the first 90 days?” Or, “What career path have others in this position pursued in and outside of the department?”

6. You lack likability

You have a personality and you don’t show it. Why? Don’t know. You have achievements and accolades, but 20 other candidates do too. People hire others they like, and that you stand out in their minds. Lack of personality matters, but so does tone, and eye contact.

Read: Book Review: The 11 Laws of Likability by Michelle Tillis Lederman

7. No quantity, quality, cost or time results

Without measurable performance or visible achievements is similar to watching an empty home depreciate. How will you show value without showing a $ or %?

8. No competitive mojo

Competitiveness in a job search is part desire, but mostly follow-up from the initial application to receiving the job offer by mail. Otherwise, you’re competing for a tie in the career race.

There are other ways to alienate employers. You can offer suggestions below. To launch a career search campaign without clear goals and objectives compares to a politician campaigning for an office that doesn’t exists.

The question: Is that you?

About Mark Anthony Dyson

I am the "The Voice of Job Seekers!" I offer compassionate career and job search advice as I hack and re-imagine the job search process. You need to be "the prescription to an employer's job description." You must be solution-oriented and work in positions in companies where you are the remedy. Your job search must be a lifestyle, and your career must be in front of you constantly. You can no longer shed your aspirations at the change seasons. There are strengths you have that need constant use and development. Be sure you sign up to download my E-Book, "421 Modern Job Search Tips 2021!" You can find my career advice and work in media outlets such as Forbes, Inc., Fast Company, Harvard Business Review, Glassdoor, and many other outlets.

by Mark Anthony Dyson

4 Ways to Bring The Job Hunt Game to You

You should have several ways to splinter your job hunt. Of course, most of it must be the connection with people. There are many active job search methods a job seeker can use such as the deliberate grind of obtaining informal interviews, incessantly networking, and creatively capturing job leads. There are passive ways to stumble upon job leads non-traditionally in just a few hours a week. I thought of four ways to get leads to come to you, and at times, to your mail box without filling out long applications, and remaining glued to your laptop screen.

1. Try TweetMyJobs. com

After talking with Lauriana Zukowski (@LaurianaZ), co-founder of TweetMyJobs.com via e-mail, I am convinced that job seekers lack urgency to get results. You should be networking, pursuing informational interviews, and create a positive online image with social media in addition to using this site. Read the February 13 article here for why I recommend it wholeheartedly.

2. Dial up Google Alerts religiously

Most frequent online users own a g-mail account including YOU! Google Alerts can come to your g-mail box daily, and as frequently as you’d like. Play with keywords to get alerts that fit your inquiries.Entering a keyword phrase like “Industrial engineer jobs in Chicago,” alerts will arrive with a combination that uses all four words. An effective job hunt should yield results from unseen resources too! That’s why this is a solid strategy for passive results only.

3. Discover the “Who?” on Hootsuite

Hootsuite is a Twitter client that also can search Twitter for alerts from users promoting open job positions. You can search different position keywords with and without hashtags. It is the same idea as Google Alerts except that you can directly engage the twitter user inquiring more information such as the name of the hiring manager, culture of the workplace, introduction to a key person in the hiring process, and other un-posted information you can leverage for the job hunt.

This is an example of a stream I created in Hootsuite using “federal jobs (without hashtags)” and “#federaljobs.” Below is a useable live stream of related job information from Twitter. Hoosuite allows the user to copy a code to embed on a blog on any subject, especially useful for jobseekers.

What’s cool about the average tweet about jobs from a regular user is unlikely posted on a job board, and possibly the hiring employer. It is hard to say how often it happens, but chances are that fresh leads appear timely and useful.

4. Follow Twitter users who frequently tweet jobs

There are many twitterers who love to tweet job openings. The two that I see regularly is @anitasantiago (Anita Santiago) and @fleejack (Fields Jackson). I love following them because they care less about recognition, and more about connecting people to opportunities.

Anita is also the curator of the Facebook page The Job Connector, a page that perpetually streams job openings from all over the U.S.

Fields Jackson is the CEO of Racing Towards Diversity Magazine and a diversity thought leader.

You can set up Hootsuite to follow people who are tweeting jobs. If you need some information and tips, I also recommend using YouTern.com’s top 100 list of career professionals to follow on Twitter.If you follow all 100 then you can have a stream of job tips, and openings 24 hours a day.

Did I miss people who tweet leads, or other passive means to find leads? Please let me know by commenting below.

About Mark Anthony Dyson

by Mark Anthony Dyson

Interview with Lauriana Zukowski Co-Founder of TweetMyJobs

Editor’s note: Lauriana and Gary Zukowski are the founders of TweetMyJobs. Lauriana and I have communicated through Twitter throughout the last 2 years and witness that her kindness and wisdom transcends 140 characters daily. She is very passionate about helping job seekers, and frequently tweets information and inspiration for them. Her mission reaches beyond connecting job seekers with jobs. Lauriana is influencing and equipping job seekers through content sharing , and inspiring them with hope. Both of us share an affection in supporting U.S. Veterans re-entering the workforce.

Lauriana’s bio: Lauriana Zukowski, co-founder of TweetMyJobs, is a big advocate of social media and job search. She regularly tweets information that is related to careers, work place concerns and jobseeker tips. She is also a strong supporter of our Veterans who are entering the workforce. She is a graduate of the University of Massachusetts at Amherst with a Bachelors of Science and has a Masters degree from Northeastern University. Lauriana is the mother of five children. You can find and follow her on Twitter at https://twitter.com/laurianaZ.

How did you and Gary come up with the idea?

Unemployment was (and still is) sky high. Back then it was close to 10% yet there were millions of jobs available on hundreds of different job boards. Social media sites like Facebook and Twitter were relatively young but their power in changing the way companies could do business online was obvious. We instinctively knew that leveraging this new technology was a smart way to help job seekers connect with employers. We focused on Twitter initially because of the real time nature of the service. Real time is crucial for both seekers and employers because they want their problem solved fast. Twitter enables this better than any other platform and has grown into an incredible ecosystem.

What need then did you see that was missing from job seekers connecting with recruiters/employers?

Two needs really – matching and distribution. It’s difficult for employers to distribute their open positions to job seekers because the old model relies on seekers finding them. We are disrupting this by pushing jobs to seekers where they are and not relying on them coming to us. We then match them – not just based on the preferences of the 2 parties but also on their social graph. There’s a reason you are more likely (20x) to get a job when you are introduced to a company. By leveraging a seekers social graph we can now enable better matches than any of the traditional online models can.

What need is missing now?

There’s still plenty of work to be done. Social recruiting is real but now we have to enable small and medium size businesses who employ the majority of Americans to have access to these tools. We are trying to do this through our work with government. Today the City of Atlanta is using TweetMyJobs as their platform to help local businesses distribute their jobs and get matched with local Atlanta citizens.

Is this form of recruiting driving down the cost of hiring?

Absolutely. Our customers are seeing incredibly low costs per hire by using our system because social recruiting enhances 3 things (1) speed, (2) yield and (3) reach – more quality candidates faster.

Are there parts of the hiring process that has become easier for hiring companies while using TMJ?

For sure. There are a few things I would point to. First, our solution is as easy as pushing a button – no effort needed on the part of the hiring company as our technology takes care of everything. Second, the recruiter no longer needs to worry about what sites to post their jobs to as we do the hard work for them. We take the jobs directly from their site and post them not only to social networks like Twitter and Facebook but also to job aggregators like Simply Hired and Juju. Finally, we cut out the middle man job board and send candidates directly to the hiring company. So if you see a job on Twitter and click a link, you will go directly to our customers ATS system. That means you get more candidates to build your talent community.

What can a typical job seeker expect to experience using TMJobs?

We provide job seekers with great job matches, where they want them, when they want them. A job seeker only need visit TweetMyJobs once, tell us what role they desire, in what industry and what location and where they want us to deliver job matches that fit their preferences – Twitter, Facebook, email or mobile. If they give us access to their Facebook social graph by activating the Who? button application we will not just send them jobs that match their preferences but also let them know when one of their friends can help them get referred. That’s what moves a relevant job match to a great job match. Everyone knows you are more likely to get a job when you are introduced to the hiring company and we now facilitate that through TweetMyJobs.

How long does it take to sign up and how long does it take to see jobs?

It takes 2-3 minutes to sign up and, at the end of the process the seeker will be presented with relevant job matches. As soon as new jobs are posted on the system, we instantly notify (if that’s what the seeker wants) them of new jobs. Any new job posted on the system is literally instantly distributed to Twitter and Facebook.

Now that you are partnered with the Atlanta Development Authority, how will your partnership function?

One quick clarification, we are powering the City of Atlanta jobs platform. This is a platform to help facilitate the City and Mayor Reed’s Hire Atlanta initiative by enabling any job seeker in Atlanta to be matched with any employer hiring in Atlanta. In the same way as TweetMyJobs works seekers get job matches, where they want them, when they want them. Businesses are able to distribute their jobs for free. This is a platform specifically for the City and citizens – so it is very much a public-private partnership. The platform also will also provide powerful employment analytics to help facilitate executive decisions by the City.

Can you talk about the new Facebook initiative and joint venture with Job.com?

We are very excited about our partnership with Job.com which is one of the largest career sites online today with more than 33 million members. Job.com has integrated our Who? button across its site to enable its members to have a competitive edge when applying to jobs. The “Who?” button utilizes a user’s Facebook friends to alert a job seeker when they have a connection at a hiring company. The button lets the job seeker instantly see if they have any first or second degree Facebook connections at the hiring company and then to directly request a referral through Facebook. Once on the Facebook app, job seekers can tap into their contacts to request introductions at the hiring company, gain tips on how to apply, or to simply build their professional network. The Who? button is also integrated on TweetMyJobs, Internships.com and a number of other job sites.