The Voice of Job Seekers

Mark Anthony Dyson ★ Career Writer ★ Speaker ★ Thinker ★ Award-winning Blog & Podcast! ★ "The Job Scam Report" on Substack! ★ I hack and reimagine the modern job search!

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by Mark Anthony Dyson

6 Reasons Google is Your First Employment Contact in HR

It won’t be long before Google has the first say to every employer that anyone is a good job candidate. It’s hard to wrap your head around that one, huh? Well it’s true.
There are almost a billion people on earth who have Facebook profiles. There are nearly 100 million on Linked In,  and 100+ million on Twitter and Google Plus. Although there are many vacated and incomplete profiles, there are job seekers who are using their accounts for social or professional reasons daily. Are you where employers are lurking? Google knows this but can’t offer a job seeker as a suggestion if he or she is not online.
You want your favorite restaurant, grocery store, clothing store, cosmetic shop, and yes, entertainment to have an online presence for your convenience.  If someone shares their favorite place to shop, you ask if they have a website, do you? I do. Most of us do. Employers might miss a perfect fit because you lack a social profile. Here are 6 reasons to have an online presence during your job search:
1) You are a business whether you like it or not and you need to own your online presence
Asking someone to employ you is a business conversation and transaction. To successfully sell yourself, you have to offer people a compelling reason. Not having an online presence may undermine your job search efforts. These days, as a business, you won’t compete with others who have carefully crafted an online reputation if you lack one.
2)  You’re hiring your next employer
I agree with Leigh Branham, the author of The 7 Hidden Reasons Employees Leave. In my interview with him  last December, he stated that job seekers should hire his or her employer. Wouldn’t you want employers to ask you if you were hiring them? That can happen with an online presence.
3) Trust
Last summer I was talking with a college about a particular project that I initially wanted but decided against. When I went to the meeting I had this presentation prepared but the meeting started with them pitching me! The woman whoI met with said, “We think that you will have a highly successful firm!”  I think she sees that because they read my blog, articles that I’ve written for career sites, and features about me on other web publications. My reputation positively proceeds me. What are you doing to earn trust that you will deliver what an  employer needs.
4) Build relationships
Trust continually forges relationships at times before meeting people in person. Your online presence can demonstrate proof of your knowledge, skills, and abilities (aka KSA’s). People may need to read or touch your online profiles several times before trusting or contacting you but it is there for engagement. Does an online reputationvalidate your KSA’s? No. Will an online reputation guarantee opportunities? No. But it will guarantee additional exposure for business or employment.
5) Third party validation
It is one thing for you to just tell all of your most valuable attributes, but it is impressive that others evangelize about you. When you use tools like Linked In, Google Plus, and a blog you can control the perception and the proof of your abilities. Choosing two of out three suggested is tough and I would say all three are effective in controlling your online reputation. For sure, take time to create a Linked In page that is dynamic and persuasive. Recommendations from customers, coworkers, or collaborators are the best form of validating talent that recruiters, employers, or contacts can find.
6) Give employers a vivid visual putting it in their hands immediately

When Joe Pesci guest hosted on Saturday Night Live some years ago, there was a skit that involved his character purchasing a pinky ring. While trying it on, he put himself in front of the mirror and started acting as if he was having a conversation with another person with the pinky ring on. A blog or a Linked In profile showcases proof and puts it in an employer’s hand. They have an opportunity to try your experience for size and imagine how you’d look in the position.

About Mark Anthony Dyson

I am the "The Voice of Job Seekers!" I offer compassionate career and job search advice as I hack and re-imagine the job search process. You need to be "the prescription to an employer's job description." You must be solution-oriented and work in positions in companies where you are the remedy. Your job search must be a lifestyle, and your career must be in front of you constantly. You can no longer shed your aspirations at the change seasons. There are strengths you have that need constant use and development. Be sure you sign up to download my E-Book, "421 Modern Job Search Tips 2021!" You can find my career advice and work in media outlets such as Forbes, Inc., Fast Company, Harvard Business Review, Glassdoor, and many other outlets.

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Filed Under: Job Search, Jobseekers Tagged With: Employment, Google, HR

by SandraTedford

What’s Google Telling Employers About You?

What’s Google Telling Employers About You?

Editor’s note: Sandra Tedford (@Sandra Tedford) is a regular contributor, and as the founder of WeTalkToday.com, she addresses and teaches how to effectively use social media. She wrote today’s article about your online brand throughout the web.

Managing Your Online Reputation

Do you remember the last time you Googled your name?

Can’t remember?

Well, Google remembers the last thing you did and employers want to know.

Every individual must manage their online reputation. Why?  Because what you do and say online is recorded permanently.  Unfortunately, you can’t go back and change what you posted online.

Yep, that’s right.

That includes the comment you made about the politician who forgot to think before they spoke and the last time you gave your two cents about Hollywood’s latest celebrity breakup.

We all have a strong urge to voice our opinion on matters we care about. However, managing your emotions will help you to discern what not to say online for employers to misinterpret.

Employers want to know what potential hires are doing and saying online.

Why?

Employers are increasingly aware that people tend to let their guards down online. They want to know the real person behind the profile; To determine whether you’d be a good fit for their organization; And some use social monitoring just to simply spy on others.

 

How to Change What Google Tells Employers  About You

 Did you know that 1 in 4 people don’t have any positive content on the first page of Google?

Most people look only at the first page of search results in Google. That means if you don’t have any positive content on the first page you don’t have much at all.

If you want to look good online make sure you have positive content that shows up on the first page.

How do you do this? By doing the following:

1. Create profiles on reputable high ranking websites i.e. Facebook, Twitter, Linked In.  Profiles on these websites generally show on the first page of Google. LinkedIn is a must have profile if you are currently seeking employment and most certainly if you’re employed.  I’m amazed at the number of people currently employed that are not using LinkedIn.

How do I know?

If you Google a person’s name and their LinkedIn profile doesn’t show up, chances are they’re not using LinkedIn.

2. Provide positive comments and feedback on reputable websites and blogs. Choose blogs that have a significant following and traffic.  Google tends to rank these websites very high.  Google search results still show a comment I left on Quora almost two years ago.

3. Start A Blog If you’re looking for a new position or currently have one, start blogging about your area of expertise.  This will not only help you look good online but will boost your reputation with your employers.

Managing what Google tells employers about you is up to you.  If you want to stand out in today’s job market and be recognized by employers, you must go beyond the basics and do what others are not willing to do.

Want to Look Better in Google? Better Read This First

by ElkanoData. Browse more data visualization.

 

About Sandra Tedford

WETALKtoday stands for "Web Entrepreneurs Talk" and provides a platform for business and tech savvy entrepreneurs with information and resources to grow their business in the new economy.

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Filed Under: Employment Tagged With: Employers, Google

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I moderated a panel on Wealth Management for executives by Black Enterprise Magazine in October 2023 in Miami.

I was interviewed on Scripps News show, “The Why!” 4/13/2023

I talked with John Tarnoff and Kerry Hannon of “The Second Act” podcast about job searching after 50 in October 2022.

I was on “The Career Confidante” podcast to talk about “boomerang employees” and “job fishing” in June 2022.

Making Job Search a Lifestyle With “Dr. Dawn Graham on Careers,” SiriusXM Ch. 132, Wharton School of Business May 2021

In May 2020, I talked with LinkedIn’s Senior News Editor Andrew Seaman on “#GetHired” Live.”

Beverly Jones, host of the NPR podcast “Jazzed About Work,” invited me back to talk job scams, job search trends, and AI tools in April 2024

WOUB Digital · Episode 183 : Job search expert Mark Dyson says beware of scams, know AI & keep learning

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