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Mark Anthony Dyson ★ Career Writer ★ Speaker ★ Thinker ★ Award-winning Blog & Podcast! ★ "The Job Scam Report" on Substack! ★ I hack and reimagine the modern job search!

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by Mark Anthony Dyson

How to Make Shared Core Values Work for You?

How to Make Shared Core Values Work for You?

Find Shared Core Values

Pointing out the generational differences in the workplace is now a stale conversation and no longer makes us the shining star. One of a few ways older job seekers can combat age discrimination and disrupt the hiring process is through relationships in the company and sharing common core values with the company itself.

In 2003, I worked for a small start-up where mostly everyone had families and marriages, but there was a high sense of integrity. I think that was why I made the cut as the questioning during the interview was to unveil my tolerance of a lack thereof.

It’s not that older workers are incapable of grasping tech, it’s the behavior– kicking and screaming about learning one more new thing. There is a place to meet in the middle where it’s possible the company inherently rewards behavior reflecting its core values.

 

Core values for most older workers manifest in their life and career

Employers can’t train personality or strong core values in employees. Although companies will emphasize the job skills gap, they want employees with the right soft skill set. One way for older workers to connect with employers is to display high core values. Employees are more invested in the company’s mission when they share core values.

These values for most older workers manifest in their life and career. At the company I worked for, the manager went out of his way to ensure we were clear about our customer’s expectation and how it should be reflected in the store first. It was drama-free, unlike the bigger company I had just left. If older workers find out if they mean something to an employer, it can serve as leverage to hire, especially if core values mean something to both.

An older worker has a tighter grasp on his or her core values. Younger workers focus on their hard skill sets while most older workers possess applied knowledge, skills, and an acute awareness of self. Core values change over time and may match the employers, and the fit may result in serious consideration. If an employee makes business decisions driven by shared values, then it works out perfect for both. Employees are more invested in the company’s mission when they share core values.

As an older worker, it is up to you to find common ground at every opportunity

Employers examine core values during the hiring process. Behavioral Assessments are used to pass candidates to the next round, usually to a person-to-person interview, but don’t measure core values. The common ground becomes evident when the candidate and the employer grow familiar with one another through the process.

Along with the other research you’re conducting on companies (you are researching companies, right?), research the company’s core values. Here are few things that should stand out if the company emphasizes their core values:

– Core values should be EASY to find

Zappos has a complete page of their core values. In fact, you’ll find several pages where they list their core values and how they affect Zappos culture. It seems core values drive the company’s mission to succeed and the employee is its most valuable catalyst for success

Do they provide training of their core values?

Zappos also spend three days of training during their onboarding training for new hires. The opportunity as a wiser and seasoned job seeker to share the company’s core values would solidify their worth to the company.

– Look for the company with core values in action

Press releases are a good way to find out if the company practices what they preach. If a company says, they embrace diversity and community, is it reflected in management and volunteer community? Surely there are pictures from the community they serve that proves this, right? Bank of America is another good example of stating what their core values are but also showing how it manifests throughout the company on their YouTube channel.

– Is the company’s leadership talking core values openly

OK, they have clear core values as a page on their website. Are the company’s President and C-Suite executives talking about them in their communication to employees? How about the press? Well, see what Sharon John, Build-A-Bear’s CEO says about her company’s core values and how talent alone isn’t everything.

– Are they responsive to questions about its core values

If a company says it’s a family, they should support employees who have families such as maternity and parent leave, right? While working for the start-up, it was apparent families came first. Not only were the questions about family answered in my interview, but also constant reinforcement occurred throughout my time there.

During this period my sons were in grade school, and when emergencies came up, there was never a problem leaving early. The company I left was also supportive of families, but what was different was the small family feel of the start-up. It wasn’t possible for a large corporation to replicate. You’ll need to discern how

Excellent skills are necessary but what will make an older job seeker fit in the company? Look beyond the desktop and start finding out what makes the company and its leadership motor run. You can often find it in the core values and how it aligns with yours.

This article was originally published on Career Pivot!

Filed Under: Employment Tagged With: Core Values, Employment

by Mark Anthony Dyson

How To Get Sucked Into Privacy Data, Scammers, And Jobfishing Wrongs

How To Get Sucked Into Privacy Data, Scammers, And Jobfishing Wrongs by Mark Anthony Dyson

When fake jobs are at the end of each road, it doesn’t matter how you got there.

I have a question for employers who keep their jobs posted for months after fulfilling them:

What are you doing with the data you’re collecting from applicants you have no intention of hiring?

It’s “job-fishing.”

At the intersection of fake jobs come companies masquerading as actual ones. They double down on using digital tools to fool desperate or savvy professionals with illusions.

The bait: an easy hiring process and 100% remote work.

A recent job seeker told me a large company recruited them for a data job. Like clockwork, they were, but the scammers convinced the “new hire” to put a check from the scammers (with a slightly different company name) in the bank so they could buy a laptop and software from an outside vendor.

The “new hire” or “victim” asked me if this was a trend. Yes, small start-ups are hiring faster. But, large companies, “I don’t think as quickly as you got hired.”

I looked up the company; as plain as day, its site clearly stated its hiring process. The victim said, “Oh, these are exceptional circumstances. We have to make an exception in this case.”

My thought: “Suspicious as a purple squirrel.”

I asked for the names of the people they talked to and researched them. I started on Google but ended up on LinkedIn. These names were actual employees who were both active LinkedIn users. The profiles were legit, but were they the callers the victim was hired by?

I made the following suggestions:

Connect with the users and write them a note:
“Thanks so much for hiring me and guiding me through the process. I hope you don’t mind connecting.”

My thoughts: Both people will respond, “Enjoyed talking with you…” or “I didn’t talk to you.”

The victim didn’t want to do it. He trusted whoever was on the phone.

The results:
The bank held the check for several days and verified it was fake.

Lesson: Fake jobs are a grey line, separated by intent or not.

So, the intersection of fake jobs wastes a job seeker’s time and space.

Filed Under: jobfishing Tagged With: fake jobs, jobfishing, scams

by Mark Anthony Dyson

5 Ways to Improve Your LinkedIn SEO and Reach More Employers

5 Ways to Improve Your LinkedIn SEO and Reach More Employers

5 Ways to Improve Your LinkedIn SEO and Reach More Employers by Mark Anthony Dyson

Job seekers who want to take charge of their online job searches need to start applying search engine optimization (SEO) techniques to their social media profiles – especially LinkedIn. Employers are using Google to vet you. When they enter your name, there’s no telling what they might find. The negative comments others have made about you could derail your job search.

If you want to increase the quality of your job prospects and ensure a smoother job search, you must take control of your online image.

Click To Tweet

Proactive SEO efforts may produce short- and long-term positive results in the way employers view your job candidacy. If you don’t have an online presence, you can’t compete in today’s job market. Even more important than just having a presence, however, is having the right strategy for your presence. The impression you create on LinkedIn and other sites can either help or harm your candidacy, depending on the steps you take.

Listen to LinkedIn SEO with Susan P Joyce

So, how can you use SEO to ensure employers find you – in a positive light, no less – on Google?

Susan P. Joyce is the founder of Job-Hunt.org and owns WorkCoachCafe.com. She is a personal SEO researcher and writer. I talked to Joyce to glean some insights on using SEO in your job search:

1. Google Yourself

Joyce states there are several reasons to Google yourself, including:

– To ensure your name is not associated with any unsavory acts, such as crimes (Even if you haven’t run afoul of the law yourself, someone with the same name could have.)
– To ensure there is no negative information about you in the search results
– To decide how you want your name to appear to employers
– To plan how you will distinguish yourself from competitors

If you have a common name, you may need to add a middle initial or middle name to distinguish your professional presence.

“Find one version of your name that’s relatively clean on Google, and use that version of your name for all of your online professional visibility, badges at meetings, and business cards,” Joyce says. She also recommends using this version of your name on job applications and resumes.

2. Use Several Different Browsers and Search Engines

Joyce recommends searching your name using a few different browsers (Chrome, Safari, Firefox, etc.) and a few different search engines (Bing, Yahoo, Google, DuckDuckGo, etc.). Different browsers and search engines may return slightly different results, so you will get a fuller picture of your online footprint by running multiple searches. The goal is to ensure your LinkedIn profile is the first result no matter what engine or browser a prospective employer uses.

Listen to Defensive Googling and The Obsolete 40-Hour Work Week

3. Conduct a Private Search

For best results, Joyce recommends using incognito mode – or “private browsing,” as it is called on Firefox – to conduct your searches. This private mode prevents your cookies and browsing history from impacting your search results. In essence, your SEO research will be purer – but not perfect. Joyce says it is beneficial to conduct such a search once a week.

4. Update Your Terminology

If you have degrees or certifications from years ago, they may make you appear irrelevant if they contain outdated terms. For example, Joyce mentions “management information systems” (MIS), which has largely been replaced today by “information technology” (IT).

If you’re still using “MIS,” you have “1999″ written all over yourself. Find out what terms employers are using to describe your position, certifications, and skills. Use these terms on your LinkedIn profile and elsewhere. You may want to try several searches with alternative terms to see which is best for SEO purposes.

5. Effectively Use the Headline and Summary Spaces of Your LinkedIn Profile

Joyce notes many people don’t make full use of their LinkedIn headlines, which she describes as “a billboard on a superhighway that’s empty.”

Simply listing your title is a waste of space, and it won’t distinguish you from the competition. Instead, use this space as valuable SEO real estate.

Click To Tweet

Use terms associated with your profession that will help you appear in employers’ Google searches.

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Improve your LinkedIn and social media SEO by using the steps highlighted above. Employers will have an easier time finding you, and the information they find will be positive. This, in turn, translates to an easier job search for you.

And one more thing: Make sure you have professional profile photos for each of your social media profiles. Profiles without photos are a little off-putting.

This article was previously published on Fox Business News!

Filed Under: Linkedin, Personal Branding Tagged With: LinkedIn SEO, Personal SEO

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I moderated a panel on Wealth Management for executives by Black Enterprise Magazine in October 2023 in Miami.

I was interviewed on Scripps News show, “The Why!” 4/13/2023

I talked with John Tarnoff and Kerry Hannon of “The Second Act” podcast about job searching after 50 in October 2022.

I was on “The Career Confidante” podcast to talk about “boomerang employees” and “job fishing” in June 2022.

Making Job Search a Lifestyle With “Dr. Dawn Graham on Careers,” SiriusXM Ch. 132, Wharton School of Business May 2021

In May 2020, I talked with LinkedIn’s Senior News Editor Andrew Seaman on “#GetHired” Live.”

Beverly Jones, host of the NPR podcast “Jazzed About Work,” invited me back to talk job scams, job search trends, and AI tools in April 2024

WOUB Digital · Episode 183 : Job search expert Mark Dyson says beware of scams, know AI & keep learning

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