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by Mark Anthony Dyson Leave a Comment

5 Reasons Job Seekers Will Use Instagram Stories Not Snapchat for their Job Search

5 Reasons Job Seekers Will Use Instagram Stories Not Snapchat for their Job Search

instagram

Editor’s note: Feel free to listen to the reading of this article, or read along!

 

In today’s day and age, social proof and timeliness are critical to standing out in the job market. To make the most of your job search, you want to put your skills and career acumen where they will be viewed by your network, potential new connections, recruiters, hiring managers, and companies.

People have been talking about ways to use Snapchat in your job search for a while, and now there is a new contender in the social media world: Instagram Stories, Instagram’s latest feature that is unashamedly similar to Snapchat. Employers saw Instagram as an opportunity already, and now they see Instagram Stories as one, too.

This new feature is a big deal. If you’re looking for ideas on how to stand out to employers, I’ve got you! I know you’re tired of waiting for responses from job boards or referrals from friends. A few of you have already tried Snapchat to create stronger online presences  – and that’s a good thing! Here are some reasons why you should also add Instagram Stories to your arsenal of job search tools:

1. More Variety of Content on One Platform

Your reach with Instagram was already more substantive than your reach with Snapchat before Instagram Stories arrived. Now, you have the chance to weave pictures and videos together into a custom story for your audience.

As a job seeker, you can alter, add, or omit content relevant to who engages with you, and you can respond to people in a timely and customized way. If you notice a recruiter or employer responding to your story or message, you have an opportunity to demonstrate your skills or entertain questions about your experience.

Read: Five Ways to Subtly Catch The Eyes of Employers During Your Job Search

2. More Measurable Engagement

Snapchat lacks metrics. In fact, it doesn’t provide anything useful. Instagram Stories are far more useful, especially for altering your content based on views and likes. A job seeker can easily make a “Frequently Asked Questions” video, schedule it, post images promoting it, and release the it on the same platform.

Comments are instantly visible, and you can easily respond to them throughout a single thread. Hashtags are the key to increasing reach, and the possibilities are endless. You can also repost the same content multiple times in a day, unlike Snapchat. However, your stories will go away in 24 hours, so keep that in mind.

3. Your Community Is Ready and Willing on Instagram

My bet is you have more followers on Instagram than on Snapchat, correct? If you were on Instagram in the day or two after the Instagram Stories were announced, you likely noticed that it wasn’t long before people were testing and adapting the feature – and they did that more quickly than they did on Snapchat, right?

People love familiarity, and when you add a new element to an already useful platform, it’s unlikely users will go elsewhere. We saw that when Facebook Live stole Periscope’s video mojo. Those who are new to video will likely try Instagram Stories before YouTube, Periscope, or yes, Snapchat.

Again, for the job seeker, you want the engagement, the audience size, and for others to share your content.

Read: Gender Pay Gap, Who is Hiring, and Use This Instagram Feature

4. You’ve Established Trust on Instagram

Credibility trumps bells and whistles during the job search. You don’t get engagement if you’re not looking for it, but you do get it if your content is compelling and useful. If you’ve been a reliable resource up to this point, then people will respond accordingly. Use Instagram Stories to impress people further.

Let’s say you attend an industry event that many of your colleagues and peers are not going to. You can broadcast live episodic segments to your Instagram account for your audience (again, likely a much larger audience than you have on Snapchat) and potential recruiters and employers to see.

Read: 8 Job Search Mobile Apps To Get it Done

5. You’ll Be More Inspired to Shape Content Around Your Personal Brand

If you keep in mind that every social platform can be a profession builder or a career killer, Instagram Stories will tempt you like a piece of chocolate cake.

All of your content doesn’t have to be serious to stay professional. I’ve always maintained the position that companies cannot train great personalities. Instagram Stories are a chance to show your personality off like you haven’t ever done before.

 

I originally wrote this article for Recruiter.com!

About Mark Anthony Dyson

My name is Mark Anthony Dyson, and I am the Founder of The Voice of Job Seekers. I am a career advice writer, but more importantly, I hack and re-imagine the job search process.. I've worked with hundreds of job seekers one-on-one helping them to construct a narrative and strategy that appeals to hiring managers and recruiters. I present at colleges and organizations, and facilitated many workshops including my volunteer effort through a Job Lab. I write and create useful job search content on this blog and write career and workplace advice for blogs such as Glassdoor, Payscale, Job-Hunt.org, Prezi and more. Media Feature highlights: Forbes, Business Insider, NBC News, Glassdoor, LinkedIn's #GetHired, and NPR Freelance writer and content contributor: Glassdoor, Payscale, job-hunt.org, The Financial Diet, RippleMatch.com and more. Contact me to contribute career, job search, or workplace advice for your site at markanthonydyson@gmail.com.

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Filed Under: Instagram, Instagram Stories Tagged With: instagram

by Mark Anthony Dyson Leave a Comment

Gender Pay Gap, Who is Hiring, and Use This Instagram Feature

Gender Pay Gap, Who is Hiring, and Use This Instagram Feature

Short ditties on gender pay gap, and why you should use Instagram Stories to stand out to employers instead of Snapchat! All below for your consumption!


The US has one of the worst gender pay gap among the world’s wealthy countries! From QZ.com 

“It shows that women are increasingly pursuing tertiary education—that is, community college, bachelor’s degree, master’s, or doctoral degrees. In 2014, 58% of graduates from their first institution of post-high-school education in the US were women.”


Looking for a New Job? Yodle is Hiring 70-100 Salespeople—Every Month From TheMuse.com

” Yodle, an all-in-one marketing platform for local businesses with offices in Austin, Charlotte, Scottsdale, and more, offers both the stellar opportunities and awesome culture you’re looking for. Best of all, the company is hiring 70 to 100 new salespeople per month—so if you want the job, you’ve definitely got a shot.”


A few weeks ago, I wrote an article for Recruiter.com, “5 Reasons Job Seekers Should Use Instagram Stories.” I didn’t find out until recently it was picked up by Fox Business!

In the article, I basically advocated for the use of Instagram Stories (Instagram latest feature) to stand out to employers rather than using Snapchat. I cited a few reasons for using this new feature:

  1. People who use Instagram have an audience already
  2. It’s much easier to use and understand
  3. You can measure results, followers, and engagement. Snapchat does not have data available to users

Another reason I didn’t mention in the article is Instagram has third party apps useful to integrate to Instagram Stories. If you use Instagram, the new feature is at the top left of your page as “New!”

mark-a-dyson-instagram

I am trying to survey new features on different social media platforms for you to see if it would be viable for a job seeker to use to get his or her message to an employer. If there are technology tools you run across you want me to check out to see if it’s job seeker friendly, comment below or send me an email at mark {at} thevoiceofjobseekers [dot] com! Jobs are essential, your life is everything! Take control of your life by designing your career trajectory. Own it!

About Mark Anthony Dyson

My name is Mark Anthony Dyson, and I am the Founder of The Voice of Job Seekers. I am a career advice writer, but more importantly, I hack and re-imagine the job search process.. I've worked with hundreds of job seekers one-on-one helping them to construct a narrative and strategy that appeals to hiring managers and recruiters. I present at colleges and organizations, and facilitated many workshops including my volunteer effort through a Job Lab. I write and create useful job search content on this blog and write career and workplace advice for blogs such as Glassdoor, Payscale, Job-Hunt.org, Prezi and more. Media Feature highlights: Forbes, Business Insider, NBC News, Glassdoor, LinkedIn's #GetHired, and NPR Freelance writer and content contributor: Glassdoor, Payscale, job-hunt.org, The Financial Diet, RippleMatch.com and more. Contact me to contribute career, job search, or workplace advice for your site at markanthonydyson@gmail.com.

  • Mail
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  • Web
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  • Twitter
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  • More Posts(602)

Filed Under: career news, social media, tech Tagged With: instagram, Social Media, tech

Listen to my NPR podcast interview on “Jazzed About Work” with Beverly Jones from 8/13/2020!

WOUB Digital · Episode 087 : Black job searchers face special challenges, says Mark Anthony Dyson

See my #GetHired LinkedIn Live with News Editor Andrew Seaman

Watch this interview about today’s job search!

https://www.youtube.com/watch?v=gJNTym48NVo&t=68s
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