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Career Branding: It’s Personal and About Using Video

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In this week’s episode, I offer two perspectives about personal branding that are relevant to job seekers and today’s job search. Paris Cutler has helped hundreds of people reshape their career narratives to accentuate their strengths. My good friend, Marc Miller, offers video branding advice specifically for 50+ older workers, but I think applies to many others.

You are more than welcome to join the discussion. Here are three ways you can:

– Call and leave a voicemail at 708-365-9822, or text your comments to the same number

– Go to TheVoiceofJobSeekers.com, press the “Send Voicemail” button on the right side of your screen and leave a message

– Send email feedback to [email protected]

More about Paris:

Paris Cutler owned a global cake company and hosted a national television show until she pivoted into career and business coaching. Her superpowers are building relationships and “enterpreneuring” professionals who are making a pivot in their careers. She is a Blue Ocean Strategist working with job seekers and entrepreneurs.

Highlights from our conversation:

🔑 Toxic bosses or being in the wrong job can have on people’s identity

🔑 People need to be reminded of their natural strengths

🔑 When you’re inside, it’s difficult to see your genius and how special you are

🔑 Paris shares how powerful word-of-mouth became the way she worked with Celine Dion

🔑 She also demonstrates power of treating pro bono client the same as a paying client

🔑 We discuss serving being the top of mind

🔑 We agreed unemployed job seekers should look for opportunities to add value

🔑 Careerists can be #1 brands

🔑 She helps entrepreneur careerists, helps them look at themselves as a business

🔑 We discuss the importance of having a foundation in their branding and marketing

🔑 Paris reminds people of their natural strengths: “You’re inflow.” “You’re in genius.”

🔑 We discuss the challenges in marketing (she offers the introvert version)

🔑 How can you be an introvert and build a big brand? (Paris says one-by-one)

Paris’s YouTube video interview in its entirety.

More about Marc

His media features include CBS Money Watch, U.S. News and World Report, and Forbes. His blog, Career Pivot, is a Forbes Top 1oo Best Career Website and has achieved several other best career website awards. Marc works with 40+ to help them pivot to a better job or as entrepreneurs.

🔑 Marc says video presentations will be the norm and is here to stay, so there needs to be a change of mindset.

🔑 You must exert the same energy for video than you do if you were in-person.

🔑 He recommends stretching as one way to improve posture while sitting.

🔑 The video experience you provide for your audience whether they are employers, recruiters, or coworkers matters.

🔑 Even if your first encounter is via video, will count as an impression for or against your personal brand.

🔑 Lighting is essential, but the sound is equally, if not, most important.

🔑 People are forgiving of video anomalies, but the deal breaker is poor sound.

🔑 50+ age group will need to accept video branding is essential as personal

🔑 Invest time with lighting and staging

🔑 Audio and lighting are as equally important

🔑 “What’s behind you will brand you”

🔑 Video is the normal real-life meeting we have – similar to meeting at a conference

🔑 Learn how to create short videos that deliver your message

YouTube video interview in its entirety.

Look out for two more episodes in the next two weeks. There will be a three-week break and then one show in December.

by Mark Anthony Dyson

Mastering the Job Search Through Networking

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Networking is the center of every modern job search strategy. Kenneth Johnson has been teaching this for years in his 20+ years as a recruiter, and founder of East Coast Executives, a diversity recruiting firm. We enjoyed sharing networking strategies and reminding listeners of the benefits of connecting with people. He has mastered growing his connections to relationships—an example we all can learn from.

You can watch the entire interview on my YouTube channel.

You are more than welcome to join the discussion. Here are three ways you can:

– Call and leave a voicemail at 708-365-9822, or text your comments to the same number

– Go to TheVoiceofJobSeekers.com, press the “Send Voicemail” button on the right side of your screen and leave a message

– Send email feedback to [email protected]

More about Kenneth:

Kenneth drives between New York and Philadelphia quite frequently and has vast experience working and coaching job seekers and recruiting companies. He has recently focused on helping job seekers through Indeed, Google, and the New York Urban League. He also hosts a weekly show on WPPM-FM in Philadelphia that focuses on helping local job seekers.

👉🏾Here are the highlights of our discussion:

👉🏾Each contact has meaning.

👉🏾It’s up to you what they mean to you.

👉🏾Failure to offer value takes away from the relationship.

👉🏾What Kenneth does in networking to offer value.

👉🏾Why connections are NOT JUST followers and what it means to your network.

👉🏾How to make a connection with recruiters a meaningful experience.

👉🏾How to turn a connection into a potential referral.

Look out for three more episodes in the next two weeks. There will be a three-week break and then one show in December.

by Mark Anthony Dyson

Remote Work Sucks if Your Internet Lacks These Things

Fret not, Ye of little download speed. It’s a fraction of your problems if you’re starting a new remote job. If you’re anticipating working remotely for the first time, then hang on. I’ll try to make this guide as useful and as short as possible.

It’s vital to your new job to have the least amount of tech problems.

You will have Internet problems. There are underestimated problems of the things you can prevent you didn’t expect.

Security software

We can argue later what software to use, but something is better than nothing. Most cable services have a suite either built into their services or offer it as part of their proprietary services.

A VPN (Virtual Private Network)

There was a time when a VPN was best used for traveling and remaining incognito in the land of free Internet anyone can access. With many people accessing the Internet from home during COVID-19 creates a haven for those looking to disrupt services.

Your ability to control access.

Cable services and hotspots have control over who can use it. It amazes me how many people don’t spend the time complicating their passwords to control who’s in and who’s not. Anyone can be a predator looking for an opportunity to hijack someone’s service.

A help desk contact.

All of us need someone to help us troubleshoot problems from our home computer. Besides, numbers to our Internet services should also understand our routers and it’s range and limitations. Routers need to be exchanged for updated ones every few years, and less if upgrading speeds.

The exclusive IP address for work.

Depending on your package, you may experience slower speeds because too many others need access simultaneously. Uploading and downloading at certain times is often problematic, especially while kids are at home. You can check this IRS page to see if you would qualify for a tax write-off for your Internet service for work.

Mobile control and production

You can completely control your Wi-Fi access and functionality through the apps from your phone. You can also type documents and print them from your phone. Arguably, today’s phone is more powerful than your laptop, with applications for each function quickly assessable from your phone any place and any time.

Video conference on immediate demand

There is a combination of other things on this list, limiting video conferencing at the drop of a hat. It is worth expediting the transition with help and testing before the need arises.

Remain vigilant of your Internet’s behavior during inclement weather

Your Internet can act upon sunny days as much as precipitous days. Mine acts up when there’s a lot of wind (I live in Chicago, the “Windy City”). My Internet provides a couple of alternative connections in my area when my home connection is affected. Know your options and how to connect so you won’t lose precious time when there are interruptions.

The more you know about your options, the more you can control your workflow and have solutions readily available. I know how frustrating it can be when things beyond your control happen, yet the answers are simple and somewhat anticipatory. Know your alternatives will make working remotely smoother, yet, problems are inevitable.