
I wanted to offer one small perspective about cover letters. While many recruiters and hiring managers stand 10 toes down, saying they are unwanted, I’ve talked to several of my recruiter friends who said a good cover letter is not ignored.
I think Tom Peters was on to something when he talked about the importance of knowing the value you bring. I’ve always thought a cover letter should be less of a formal introduction and more of a contribution statement.
I think about a friend of mine who was a great major league player. I won’t name him here, but when he was coming up through the farm system, I remember him saying he knew the Yankees drafted him to hit home runs.
He knew exactly what he was there to contribute.
That’s how job seekers should think about cover letters.
If you don’t know what you’re contributing, the cover letter becomes much harder to write. And I think that’s where many cover letters miss the mark. They’re not bad because people can’t write. They’re weak because the contribution isn’t clear.
And that contribution may be different for every company.
Sounds elementary, but I think communicating value is not just listing what you add. It’s also knowing “what to leave in, and what to leave out (a little Bob Seager).”

