People get psyched out when they hear a loud voice that is demeaning and demanding. That’s a career brand voice that these days most will pass on. Trust is earned and won, and that is what people will be drawn to at the end of the day.
Your actions are also a key to establishing a professional brand and voice. I mean, you should do what you say you will do and people believe you. Or you don’t meet your goals that you set for yourself. It’s almost as if your words fall to the ground. Want more clients? Want more opportunities.
I have 12 ways to identify why your voice lacks authority or credibility. This will help you connect with people much faster, with assurance, and open the doors to opportunities you didn’t think existed before.
12 Ways to Mute Your Personal Brand and Not Get Heard or Hired!
Lack of Focus
You can have too many influences, heroes, and mentors if you lack core beliefs and values. The overflow of your heart or lack thereof will surface. If people don’t know where you’re going or are confused by the direction of your actions and words, no one will buy in. If your messaging is unclear and unfocused, eventually your network and (Lord forbid) those who consider you for jobs become uninterested. It’s best to master one point and two sub-points at a time. Better yet, one point might be best.
Trying Too Hard
Let’s say you meet someone that can put you in the right person’s hiring radar. Instead of being patient, you start calling twice a day for a week to ask how things are progressing. What are the chances your contact is so annoyed he or she is now ignoring you?
Inciteful but Never Insightful
You want to be seen as original, but at the cost of someone else’s ideas or content. You rather erroneously quote or regurgitate others’ ideas as your own. When people hear you, or see your work, and it becomes obvious that you don’t have an original thought, then people will lose respect or confront you until you give correct attribution. We have all seen people who suck up to people for other reasons than be valuable. It never ends well and the last thing they get is respect.
Weak or Wrong Delivery Method
People think that a loud delivery for their ideas is the most effective when it only compensates for weak ideas. Great ideas need the right delivery, to inspire the right action, and by the right people. Sometimes, less is more, especially when we have the right solution. I have a soft voice, but I believe in the proverb, “A gentle word breaks a bone.” The secret is being confident in what I say (often preceded by much thought). You can do it too!
Lack of Experience
I am turned off when people say they have a passion for a career or task but lack the work, credentials, or research to demonstrate competence. The first few hundred times may not be enough to claim yourself as an expert. If that’s the case, there are other questions and concerns you should have, and put in more reps (more work).
Not Growing Professionally
To use a fitness analogy, to grow muscles, they must be worked to failure every now and then. Reps are done until the muscle is overloaded with work until no more reps can be performed.
Muscles must be challenged regularly to grow, and so do you. You want to grow, stretch, and show your usefulness. Create a blog and take people on that journey with you!
Not Asking Questions, Lacking Depth
Great questions come from great listening skills. Not asking an interview question is lazy, but lacking depth in asking a question says so much more negatively. People who succeed obtain the job he or she wants over and over again, and ask simple but profound questions.
Successful career management is partly intuitive. There are hints as we go along that point us in the right direction. Sometimes, it’s weird but many times that voice inside should be heard, and to quell it requires initiation and action. Perhaps you’re afraid to fail or to make a mistake. People are likely to forget the missed shot if you make the next shot.
If you are easily frustrated, then people will find it easy to say no to you. Apply temperance to any area in life, but specifically to your career management or job search efforts.
All unclear goals, objectives, and targets lacking in purpose will come into play in everything you do in your career. The pattern in your life shows that you’re a shooting star: vibrant at first, then dissipates like sparkles. That’s rarely a good thing.
This is a must-have skill. Without it you will never thrive. Want to work from home? Want to freelance? The follow-up is the money maker probably missing from your arsenal. To emphasize an earlier point, when you say you’ll do it, and you don’t, no one takes you seriously.
Don’t Promote, Market, or Advertise Yourself
I am not a big fan of wearing a banner or showing my face on a billboard, but I have a website for that. It’s probably the difference between someone finding you and your uniqueness, or wondering why you’re unique.
This can be challenging if you are used to not being in control of your career. Job seekers have much more confidence and faith when he or she have a pliable attitude willing to pivot, turn, or turnaround even. Wherever your opportunities will come from, it will depend on how you develop a career voice that is recognized by the right employer, business partner, or client.
This article originally appeared on FlexJobs.com!