The Voice of Job Seekers

Mark Anthony Dyson ★ Career Writer ★ Speaker ★ Thinker ★ Award-winning Blog & Podcast! ★ "The Job Scam Report" on Substack! ★ I hack and reimagine the modern job search!

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by Mark Anthony Dyson

Every Job Seeker Needs to Act as Their Own Hype Man

Every Job Seeker Needs to Act as Their Own Hype Man

Every Job Seeker Needs to Act as Their Own Hype Man by Mark Anthony Dyson
When it comes to your job search, job seeker, no one is going to amplify your best attributes, skills, and abilities but you. No one can better testify to your competencies than you can. Furthermore, employers will have doubts about you unless you’re proving your worth in one of two ways:

  1. a body of work showing the depth and breadth of the value you can deliver,
  2. or the testimonials of people who have witnessed the manifestation of your value.
If you are going to be your own hype man, you’ll need to be supremely confident. Take a cue from Flavor Flav, a member of the rap group Public Enemy.

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You may laugh when you hear his name, but Flav is the only hype man ever inducted into the Rock and Roll Hall of Fame. Rather than just a sidekick, Flav was essential to the music and message of Public Enemy.

There are several attributes job seekers should pick up from Flav’s performance as a hype man, including:

1. Show Your Distinct Voice

“Distinct” does not mean “loud” or “constant.” Rather, a distinct voice is one that is clear and resonant. You won’t stand out by repeating what others have said. Your role as your own hype man is to show how your voice adds value.

Listen to B.S. Incorporated Will Make You Serious About Your Job Search and Career

For example, during Public Enemy’s performances, you heard two very distinct voices: Chuck D.’s authoritative bass delivering its message like “CNN for Black people,” and Flav’s commentary on Chuck D.’s rhetoric.

2. Accentuate Your Distinct Qualities

 

Flavor Flav brought everything unique about himself to the stage, including his voice, energy, and message. You have to do the same: Don’t just amplify what you have – demonstrate how what you have to offer can add value.

Job seekers often fail to explain exactly how they can help an employer solve it’s problems – which is why so many people struggle to land jobs.

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3. Live Your Message

Flavor Flav wore a large clock around his neck during Public Enemy performances. Many people thought it was just a unique fashion statement, but it was actually a powerful symbol of Flav’s message. As he once put it, “Each minute we live, we got to live each second to our best value.” Similarly, your message as your own hype man must sync with your actions.

4. Be the Ying to the Employer’s Yang

How do you complement the employer’s mission and goals? Much like Flavor Flav complemented Chuck D.’s voice, you need to show employers how you can help heighten and further their missions.

Listen to Stress Less, Achieve More in the Workplace and Job Search

5. Energize Others to Take Action

Flavor Flav’s energy inspired concert crowds; in return, the crowd’s growing enthusiasm generated more energy for Flavor Flav to feed on. You may not have an audience to cheer on your job search, but you can share your successes with the world.

Pay attention to referrers and those who say good things about your career exploits. Remember they can play crucial roles in your career advancement. Correspond with them often.

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Your connections can help you prepare for interviews and remain sharp if you keep engaging them.

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The purpose of the hype man is to get the audience excited about the featured performer. In Flavor Flav’s case, his antics created a compelling experience to deliver Public Enemy’s message. These days, job seekers must serve as their own hype men. It is not easy to do, but it is essential to a successful career trajectory.

About Mark Anthony Dyson

I am the "The Voice of Job Seekers!" I offer compassionate career and job search advice as I hack and re-imagine the job search process. You need to be "the prescription to an employer's job description." You must be solution-oriented and work in positions in companies where you are the remedy. Your job search must be a lifestyle, and your career must be in front of you constantly. You can no longer shed your aspirations at the change seasons. There are strengths you have that need constant use and development. Be sure you sign up to download my E-Book, "421 Modern Job Search Tips 2021!" You can find my career advice and work in media outlets such as Forbes, Inc., Fast Company, Harvard Business Review, Glassdoor, and many other outlets.

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Filed Under: Job Search, Jobseekers Tagged With: Job Search, Job seekers

by Mark Anthony Dyson

5 Ways Your Job Search Competitors Are Winning (So Far) in 2023

5 Ways Your Job Search Competitors Are Winning (So Far) in 2023

 

5 Ways Your Job Search Competitors Are Winning (So Far) in 2023 by Mark Anthony Dyson

After I explain to a group of people how much work is involved in today’s job search, at least one of those people, consistently, responds with, “But I don’t want to do all of that.” My eyes then roll several times.

These people forget that dozens if not hundreds of other job seekers are applying for the same jobs.

No matter the state of the economy, you’ll always be competing with someone else for a job. There’s always someone positioned just as well as or better than you.

You must navigate the job market as if you have competitors on all sides trying to beat you — which, in fact, you do.

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Understanding what your successful competitors are doing will help you understand what you need to do to beat them.

Read Be a Consultant, Not a Job Seeker nor Anything Like Your Competition

Here are five things your competitors are doing that you should adopt for yourself:

1. Your Competitors Are Always Looking for New Opportunities

We’ve heard for years that job hopping is the best way to receive a raise. I wrote an article on how you can do it and get the most out of it. For the careerist who is looking to increase their job market value, job hopping can also be a way to improve their skill set.

Your competitors control their careers by remaining abreast of trends and changes and adapting to shifts in the marketplace. You must do the same if you expect to keep up.

The trade secret is you can get a 10% bump many times without negotiating. Just don’t tell anyone, OK?

2. Your Competitors Are Adept at Demonstrating Value

Some suggest showing your value to employers by trading cover letters for “pain letters,” which address a hiring manager’s problems rather than your qualifications.

An easier way to prove your value might be to keep your ear to the ground. Listen to your peers and industry connections to learn about the issues plaguing their workplaces. Then, get in front of the people having problems and offer to help.

When it’s time to change jobs, you’ll have the perfect referral — the person you helped.

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3. Your Competitors Collaborate

Your competitors share information with their networks, acknowledge others’ achievements, and ask for advice. Don’t disregard the value of collaboration with your industry peers. Attend conferences (both physical and virtual), listen to and participate in podcasts, and team up with your contacts whenever possible. These relationships can easily translate to new career opportunities down the line.

Read 5 Ways Sentimentality Is Ruining Your Career

4. Your Competitors Focus on the Small Stuff

Remembering names, places, and events goes a long way in establishing a positive reputation for yourself.

Your job search competitors treat everyone like they matter, from the receptionist to the chief executives.

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You, too, must understand that small details such as follow-up calls, handshakes, and eye contact are invaluable to your job search efforts.

5. Your Competitors Speak the Employer’s Language

If you’ve researched the company or industry well, you should be able to speak the language — maybe not fluently, but well enough to make a strong case for why your skills are what the company needs.

Many veterans can get civilian jobs after being in the military for many years because they’ve learned what their skills mean in the private sector. This is not easy because the military has terms and functionalities of its own, but veterans still learn how to translate. Similarly, you must know how your skills translate from where you are now to the company you’re pursuing.

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To stand out during your job search, you must understand how your competition is standing out. It’s work. It’s time-consuming. It’s competitive. But it’s the only way to get the job of your dreams.

This article was originally published here as well as my other work for Recruiter.com!

About Mark Anthony Dyson

I am the "The Voice of Job Seekers!" I offer compassionate career and job search advice as I hack and re-imagine the job search process. You need to be "the prescription to an employer's job description." You must be solution-oriented and work in positions in companies where you are the remedy. Your job search must be a lifestyle, and your career must be in front of you constantly. You can no longer shed your aspirations at the change seasons. There are strengths you have that need constant use and development. Be sure you sign up to download my E-Book, "421 Modern Job Search Tips 2021!" You can find my career advice and work in media outlets such as Forbes, Inc., Fast Company, Harvard Business Review, Glassdoor, and many other outlets.

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Filed Under: Job Search Tagged With: Job Search

by Mark Anthony Dyson

Think Like a Consultant: Win at Job Search 2023

Think Like a Consultant: Win at Job Search 2023

Think Like a Consultant: Win at Job Search 2023 by Mark Anthony Dyson

What is a “consultant mindset”? And what does it have to do with finding a new job?

Some of my colleagues will boo me for this, but past clients in presenting a resume first is not always the answer.

Instead, find work during your job search by leveraging the mindset of a consultant.

In other words: present solutions first, then your resume. A resume will be an afterthought if you have a straightforward, well-thought-out approach and current short- and long-term solutions to employers. (Look at your keyboard, and now look at me in disbelief, and repeat. I know this is hard to imagine.)

You’re the superhero in consultant garb. You have felt a passion for this industry for a long time. You’ve read hundreds of articles and at least a dozen books. You’ve attended workshops, regional events, and national conventions. You’ve stalked the industry leaders. You have piloted several projects and people you know… people who know even more than you do.

And now, with all this know-how, you have some ideas. You’ve seen what some companies have done well. You’ve seen what has failed. And with a consultant mindset, you know the right solution.

That’s right: be a consultant, not a job seeker.

Many others have said it. Stephen Covey said it. My points below were inspired by him. You can’t be everything to everyone, but you can be the perfect solution to THE one and be audacious doing it.

Here’s how:

Be Prepared to Do Something Different

Use popular social media networks to read the thoughts of your targeted company influencers. You will indeed find the aches and pains of the company there. One way is to call the target or prospective company’s call center and pretend to be a customer. When you can speak to customer issues and concerns in any setting, you will score (customer service reps are known to cough up the goods!)

Write a Contribution Statement

Your contribution statement, which looks and acts more like a plan resulting from research, is much more profound than a cover letter. It is a current state report to help you sound more impressive than any job seeker can. Done right, you’ll sound downright intentional. Many coaches and thought career leaders will say: “Look for the unposted job opportunity.”

And, yes, it’s much harder work than going to a job board, as everyone else does. I didn’t say it was easy: It’s the consultant’s solution-oriented life. It’s a suggestion from Stephen Covey I’ve liked for years now.

Be Humble and Modest

Any inquiry to a company must be humble and modest, so double-check for tone. Confidence is needed, but humility will open the ears of your target audience. That is not to say be mousy, of course. Strike the right balance, and your subject matter expertise will rise to the top. It is best to practice your delivery with an experienced person to ensure you come across as a humble officer reporting what is happening on the battlefield.

Use the Actions of Competitors as Leverage

Find out what’s happening in your prospect’s industry and competitive forces. When possible, compare and contrast what the competitor is doing at your target company. Even if it’s a call center position, you can show what you’ve noticed through a grid or spreadsheet and the solutions you offer.

Be Courageous and Creative

There are times when you must be audacious in your approach. When faced with rejection (“no” too many job seekers get daily), it might be time for tactful directness. No, this is not taught in schools; it’s more intuitive. Sometimes it’s asking a supplementary question makes the other person think. Other times, it is assertively offering an opinion. You’ll know when the time comes.

Put yourself in a position to discover and experience problems. Focus on building relationships with the perspective and become familiar with the company’s culture and challenges. Present a solution to relieve the pain. Present your solution in a way the prospective employer can quickly identify with it during your job search.

That is how you leverage the consultant mindset. And today— not your resume — will help you win your job search.

This article was first published on YouTern.

About Mark Anthony Dyson

I am the "The Voice of Job Seekers!" I offer compassionate career and job search advice as I hack and re-imagine the job search process. You need to be "the prescription to an employer's job description." You must be solution-oriented and work in positions in companies where you are the remedy. Your job search must be a lifestyle, and your career must be in front of you constantly. You can no longer shed your aspirations at the change seasons. There are strengths you have that need constant use and development. Be sure you sign up to download my E-Book, "421 Modern Job Search Tips 2021!" You can find my career advice and work in media outlets such as Forbes, Inc., Fast Company, Harvard Business Review, Glassdoor, and many other outlets.

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Filed Under: Career Management, Job Search Tagged With: consultant, Job Search

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I moderated a panel on Wealth Management for executives by Black Enterprise Magazine in October 2023 in Miami.

I was interviewed on Scripps News show, “The Why!” 4/13/2023

I talked with John Tarnoff and Kerry Hannon of “The Second Act” podcast about job searching after 50 in October 2022.

I was on “The Career Confidante” podcast to talk about “boomerang employees” and “job fishing” in June 2022.

Making Job Search a Lifestyle With “Dr. Dawn Graham on Careers,” SiriusXM Ch. 132, Wharton School of Business May 2021

In May 2020, I talked with LinkedIn’s Senior News Editor Andrew Seaman on “#GetHired” Live.”

Beverly Jones, host of the NPR podcast “Jazzed About Work,” invited me back to talk job scams, job search trends, and AI tools in April 2024

WOUB Digital · Episode 183 : Job search expert Mark Dyson says beware of scams, know AI & keep learning

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