Ever ask coworkers about YOUR personal brand?
As much as you want to separate your professional brand from your personal, it’s difficult unless you take control of it at the job and home.
My son once saw a fitness club called, LA (like the Spanish word La) Fitness. His cousin, brother and my wife laughed hard because they thought he mispronounced it. I could understand why. The fitness club didn’t punctuate L and A so naturally, he pronounced it La not L.A.
The LA Fitness folks got out in front of their brand so people will pronounce it L.A. Just like you need to get out in front of your personal brand and do the same. What do you want to be known as?
Well, what do your coworkers say? What does your spouse say? They’re probably right.