

The significant ROI for me attending a conference is engaging in conversations over the conference app and letting everyone know I’ll bring my recording tools for podcast episodes. People were already engaged in productive discussions about my industry when I arrived at the meetings.
Conferences are crucial to networking, but so is having a podcast. When you’re strategic, this combination is natural and potent. Re-imagine connecting in ways to have great conversations, deep connections, and possibly be remembered for opportunities down the line. It’s a long game, but job search is a long-game lifestyle strategy.
The last two conferences I attended in person opened up a couple of business opportunities and added episodes to my roster for several months. On one in Feb. 2023, I live-streamed conversations with several industry leaders on my LinkedIn, YouTube, and Twitter channels. With excellent hotel Internet connections, the recording was seamless and more straightforward than virtual interviews. Through the live stream interviews, I connected to a couple of other opportunities for speaking due to the video’s visibility.
At the second conference, I recorded several months of podcast episodes and content to repurpose for the rest of the year. Most importantly, I met many people I wouldn’t have met without this strategy.
The critical takeaway is when you have a mission or intention, your conference experience can be career-filling. When you connect, have great conversations, and use the information to retool to give an employer or a connection value, then it can be a powerful experience. I hope by sharing my conference experience, you can reimagine how yours could be.


