Cold-calling sounds intimidating and most shy away from it but with the holidays coming up, it could be a passive job search strategy that Kimberly Robb Baker can work for you. There are few people in the office, who will have more time to open mail and actually read it (Mmmmm…)! In this day and age, you could stand out because people are still sending resumes instead of a brief letter as a tease to become interested in you.
Have you tried cold-calling before? Love to hear what you think! Here are a few ways you can provide feedback:
- Call and leave a voicemail at 708-365-9822
- Go to TheVoiceofJobSeekers.com, press the “Send Voicemail” button on the right side of your screen and leave a message
- Send email feedback to firstname.lastname@example.org
If you are a career professional who advise job seekers and adds feedback whether it’s advice or a differing opinion, I will include a link in future show notes and read your comments on an upcoming show. Just let me know if it’s OK with you.
Kimberly Robb Baker is back to share with us how to use cold-calling to get responses from employers. Kim is the founder of MovingOnUpResumes.com (@ThisLittleBrand),and an award-winning resume writer who is a master story teller. Her work has been published in many resume publications including JIST and Barron’s. publications including JIST and Barron’s. Her 10 years of sales experience is useful for her clients to use this technique as a way to find job leads and not sound as salesy.
- Cold-calling is useful for reaching outside your network
- Even for an introvert realizing you have little to lose when you reach to people you don’t know
- Kim says that cold-calling is good exercise to learn how to help with speech fluidity and communication skills
- You are planting seeds hoping that opportunities will manifest through cold calling you otherwise would have missed
- You can create warm calling opportunities through social networking
- Cold mailing is also the same strategy. She mentions Cold Bait as a resource for cold mailing
- Cold mail letter is a brief way to send to snail mail prospects, no more than 158 words, casual language
- Don’t beg, just be specific to the need you provide
- Kim provides an example of how a Director or Marketing would position the letter
- Try not to sound salesy, try adding quantified results but only one that would attract attention
- Think about the positioning the possibility in short rather than pain of the company, not the same approach as a cover letter
- Delivery through snail mail will yield up to 3%
- Join groups of potential contact through LinkedIn to send them an Inmail
- Use a “P.S.” and include your LinkedIn profile link, sign off respectfully
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Don’t forget, I will not publish a show next week. It’s Thanksgiving week and we’ll just resume the show on December 1. Have a great holiday next week!