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Mark Anthony Dyson ★ Career Writer ★ Speaker ★ Thinker ★ Award-winning Blog & Podcast! ★ "The Job Scam Report" on Substack! ★ I hack and reimagine the modern job search!

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by SandraTedford

What’s Google Telling Employers About You?

What’s Google Telling Employers About You?
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Editor’s note: Sandra Tedford (@Sandra Tedford) is a regular contributor, and as the founder of WeTalkToday.com, she addresses and teaches how to effectively use social media. She wrote today’s article about your online brand throughout the web.

Managing Your Online Reputation

Do you remember the last time you Googled your name?

Can’t remember?

Well, Google remembers the last thing you did and employers want to know.

Every individual must manage their online reputation. Why?  Because what you do and say online is recorded permanently.  Unfortunately, you can’t go back and change what you posted online.

Yep, that’s right.

That includes the comment you made about the politician who forgot to think before they spoke and the last time you gave your two cents about Hollywood’s latest celebrity breakup.

We all have a strong urge to voice our opinion on matters we care about. However, managing your emotions will help you to discern what not to say online for employers to misinterpret.

Employers want to know what potential hires are doing and saying online.

Why?

Employers are increasingly aware that people tend to let their guards down online. They want to know the real person behind the profile; To determine whether you’d be a good fit for their organization; And some use social monitoring just to simply spy on others.

 

How to Change What Google Tells Employers  About You

 Did you know that 1 in 4 people don’t have any positive content on the first page of Google?

Most people look only at the first page of search results in Google. That means if you don’t have any positive content on the first page you don’t have much at all.

If you want to look good online make sure you have positive content that shows up on the first page.

How do you do this? By doing the following:

1. Create profiles on reputable high ranking websites i.e. Facebook, Twitter, Linked In.  Profiles on these websites generally show on the first page of Google. LinkedIn is a must have profile if you are currently seeking employment and most certainly if you’re employed.  I’m amazed at the number of people currently employed that are not using LinkedIn.

How do I know?

If you Google a person’s name and their LinkedIn profile doesn’t show up, chances are they’re not using LinkedIn.

2. Provide positive comments and feedback on reputable websites and blogs. Choose blogs that have a significant following and traffic.  Google tends to rank these websites very high.  Google search results still show a comment I left on Quora almost two years ago.

3. Start A Blog If you’re looking for a new position or currently have one, start blogging about your area of expertise.  This will not only help you look good online but will boost your reputation with your employers.

Managing what Google tells employers about you is up to you.  If you want to stand out in today’s job market and be recognized by employers, you must go beyond the basics and do what others are not willing to do.

Want to Look Better in Google? Better Read This First

by ElkanoData. Browse more data visualization.

 

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About Sandra Tedford

WETALKtoday stands for "Web Entrepreneurs Talk" and provides a platform for business and tech savvy entrepreneurs with information and resources to grow their business in the new economy.

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Filed Under: Employment Tagged With: Employers, Google

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I moderated a panel on Wealth Management for executives by Black Enterprise Magazine in October 2023 in Miami.

I was interviewed on Scripps News show, “The Why!” 4/13/2023

I talked with John Tarnoff and Kerry Hannon of “The Second Act” podcast about job searching after 50 in October 2022.

I was on “The Career Confidante” podcast to talk about “boomerang employees” and “job fishing” in June 2022.

Making Job Search a Lifestyle With “Dr. Dawn Graham on Careers,” SiriusXM Ch. 132, Wharton School of Business May 2021

In May 2020, I talked with LinkedIn’s Senior News Editor Andrew Seaman on “#GetHired” Live.”

Beverly Jones, host of the NPR podcast “Jazzed About Work,” invited me back to talk job scams, job search trends, and AI tools in April 2024

WOUB Digital · Episode 183 : Job search expert Mark Dyson says beware of scams, know AI & keep learning

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