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One. Original. Thought. This is the best personal branding advice you’ll receive for the rest of this year.
You can find a thousand articles saying to curate articles and share them on your timeline to show thought leadership. Personal branding is based partially on sharing, building relationships and partnerships, and bringing value to people you network with or your audience. I’ve been on Twitter since 2008 but active since 2009, and many users/entrepreneurs are still just sharing.
You chance disagreements. At some point, through diligence and personal growth, your brand will come to fruition—not in how many will follow, but in the quality of those who follow you. It will be in who engages you in deeper conversation, not how many engage you.
The competition between the unemployed, underemployed, and underappreciated is more fierce than ever. It’s time to employ your differentiating superpowers, which are critical in the new job search.
Your brand value
I once worked in an environment where everyone shared everything. People were most proud to share what he or she made from home. One person didn’t share what he or she had but enjoyed what everyone else had brought. One thing bothered everyone: the person invited other people outside of the group to participate in eating but not bringing.
Some wanted to contribute, but others just wanted to know when they could come back to eat. This annoyed most of those who brought things from home to share. I think eventually, in communities online and offline, get at least a bit annoyed when someone doesn’t bring something of their own. It’s also harder to get respect for your brand.
A thought. An original thought.
How will we know you’re unique? Do we know if you’re different? No one wants to follow a clone, and hearing from a clone is more painful.
It’s hard to be seen when you have original content, thoughts, or a video. It takes courage to be seen differently, or to say things no one may not resonate with at first. I know first-hand rejection hurts. And I’ve grown comfortable with discomfort.
Even if it’s slightly different than the next person, you can stand out by delivering it differently. The words can be different. The tone could be different. Changing the way it’s delivered can be seen as refreshing. Your stories are going to be different. That is the game changer and the difference maker. Then your brand will be YOUR brand.
Share. Be honest. Telling the parent the baby is ugly.
One of the best ways to brand yourself is by saying the things no one will say. With political correctness should come tact and thoughtfulness. At the same time, as you start to show the world originality, there will be ugliness. The way you deliver the news is how you may save someone.
And political incorrectness is personal branding at its finest when it costs something or someone. It’s better if it’s truthful, insightful, and sprinkled with a little respect.
I became friends with an executive last year after I told him his LinkedIn profile looked like a bad resume. Although my candor startled him, we have talked several times since. But my tactful way of telling him the baby is ugly resulted in his acceptance of the change in his profile. Good people are genuinely interested in you and will welcome your delivery.
Only art institutes are interested in career curators. Employers are interested in work. Just saying.
Personal branding lesson from Duke Ellington
Duke Ellington’s rehearsals with his big bands were intense as he led them. He incessantly yelled, “Personalize your part! Personalize your part!” At first, it didn’t make sense to me in a big band with several different sections and many layers of any composition.
Within a horn section, you have several horns playing the same note. Depending on the arrangement, some instruments will be louder than others. As I thought about the importance of standing out as a sign of a strong personal brand, I felt the power of Ellington’s statement. It is about personalizing your part in making it different, unique, and special. All of us “own it” in a different way.
Sure, we can do the same thing, share the same message, and play the same song, but we would do it differently.
Yes, find and share your own.
One. Original. Thought. Personalize your part.
About Mark Anthony Dyson
I am the "The Voice of Job Seekers!" I offer compassionate career and job search advice as I hack and re-imagine the job search process. You need to be "the prescription to an employer's job description." You must be solution-oriented and work in positions in companies where you are the remedy. Your job search must be a lifestyle, and your career must be in front of you constantly. You can no longer shed your aspirations at the change seasons. There are strengths you have that need constant use and development. Be sure you sign up to download my E-Book, "421 Modern Job Search Tips 2021!" You can find my career advice and work in media outlets such as Forbes, Inc., Fast Company, Harvard Business Review, Glassdoor, and many other outlets.