Articles - Page 208 of 258 - The Voice of Job Seekers

Ever ask coworkers about YOUR personal brand?

As much as you want to separate your professional brand from your personal, it’s difficult unless you take control of it at the job and home.

My son once saw a fitness club called, LA (like the Spanish word La) Fitness. His cousin, brother and my wife laughed hard because they thought he mispronounced it. I could understand why. The fitness club didn’t punctuate L and A so naturally, he pronounced it La not L.A.

The LA Fitness folks got out in front of their brand so people will pronounce it L.A. Just like you need to get out in front of your personal brand and do the same. What do you want to be known as?

Well, what do your coworkers say? What does your spouse say? They’re probably right.

Using Jobbook.com for Career Matching (PODCAST Episode #5)

Podcast: Play in new window | Download | Embed

Subscribe: Apple Podcasts | RSS

Today’s interview is with Antoine de Brabant (Bra-bon) Antoine de Brabant is a web entrepreneur (around Jobbook I hear they call him a “wexpert”). Antoine created his first successful web venture at the age of 21. He was compelled to apply his skills towards a project that would help others in their quest for success and happiness. He now dedicates his energy towards Jobbook.com; a project he believes has the potential to change the world by helping find his or her desired job.

Jobbook is a free career-matching site dedicated to pairing job seekers with reputable employers across the world.

Their newest feature, the Jobbook Wiki allow users to contribute and learn from a user-generated platform of industry specific discussion and interaction. Wiki users can learn how to excel in their education and career by exploring the dynamic range of field-specific topics, ranging from notable people working in the field, schools to attend, top industry companies and more.

Here is an outline of what we discussed:

Listen to how he went from political science graduate to leading a start-up with a couple of years
He shows how he is passionate about making tools available to provide opportunities for connections with employers
He tells his story and how he came away with the idea for Jobbook from his Dad
I asked him about the uniqueness of using Gmail and Facebook to initiate logging in and building an account
How they encourage users to get search results from the job they want, not just what users qualify for
In addition, Antoine talks about how users can find out more information on targeting the job he or she wants

Did you know that all interviews on the blog (including this one) are downloadable to your phone? It is easy with or without the SoundCloud app, but I do recommend using the app. You don’t want the app? No worries, download it through the link on the player.

I’m through now. Please enjoy our conversation!

[soundcloud url=”http://api.soundcloud.com/tracks/101779883%3Fsecret_token%3Ds-hPntp” params=”” width=” 100%” height=”166″ iframe=”true” /]

Cheat on Your Job With Your Spouse #7: Personal Brand

Your Job Search Is Crashing! (AUDIO)

Using Jobbook.com for Career Matching (PODCAST Episode #5)