Your job search can use any bit of leverage as possible. Job seekers using Pinterest could glean a little about companies, but they can benefit greatly through the connections made in LinkedIn groups. Although the creative professional in the job search mode will find value in displaying their boards, and following company boards, everyone is sure to be noticed through LinkedIn groups. Today’s episode will clarify how you can maximize both tools potential.
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I’ve known Ed Han (@ed_han) for three years, primarily through Twitter, and he consistently gives great LinkedIn tips. He is a recruiter, a blogger, and a wordsmith. We are in a few LinkedIn groups together so I know he understands the tremendous value that participate provides.
Here are the highlights of our discussion:
- Industry groups are great for networking and professional development and hear peers and colleagues to weigh in on the latest topics
- You can always send a message to people in the groups who are not directly in your network, and you can even send a message. People can also tag you in a discussion for you to join a specific topic. It is a great opportunity for the person being tagged to demonstrate your expertise
- Users can join 50 groups, but despite that people can participate in all 50, Ed suggested to be active in two or three groups
- Groups are opportunities to get useful information about companies. Sometimes jobs are posted in the group before listed in the LinkedIn Jobs section.
I was perusing Alltop.com’s career directory last year when I came across my next guest’s site, The Prepary. Jaime Petkanics (@JaimePetkanics) blog and her advice have been featured in Huffington Post, Forbes, and Business Insider. I invited Jaime on the show to share how job seekers can stand out on Pinterest. If you want to take a lot at The Prepary’s Pinterest board, go here, and you’ll see a very attractive page. The content is outstanding.
Here are some highlights from our discussion:
- Job seekers using Pinterest should not expect a conversation with an employer nor job leads directly.
- Jaime makes clear that it is great to research a company and gather insights about the company, inspiration, and company products.
- Job seekers can also display his or her expertise on Pinterest, although recruiters are unlikely to scour it for a great candidate. Pinning industry articles, pictures, and quotes positively help job seekers.
- Companies may find a focused industry related pins, and also a user can keep secret boards to use as a reference for their job search.