Glad to have my friend Ryan Rhoten back on the show to discuss his first book, CareerKred: 4 Simple Steps to Build Your Digital Brand & Boos Credibility In Your Career. We discuss in depth the importance of brand building in 2017 and how critical it is to establish credibility online.
Do you think it’s important to build credibility online? Let us know what you think:
– Call and leave a voicemail at 708-365-9822, or text your comments to the same number
– Go to TheVoiceofJobSeekers.com, press the “Send Voicemail” button on the right side of your screen and leave a message
– Send email feedback to email@example.com
Ryan is the founder of RyanRhoten.com and the podcast, “The Brand New You.” His blog and podcast are among the best in personal branding and career advice. Ryan’s media features include The Muse, Mashable, and Forbes.
Here are some of the highlights of our discussion:
– Ryan described his process behind writing the book, took people on the journey, learned from colleagues and peers
– Stumbling and mistakes are useful for motivation, help others avoid the mistakes you made
– Demonstrating knowledge and skills are critical for employers to see online
– Using personal branding data from technology such as artificial intelligence
– We discuss the job seeker needing to view and approach branding as a consultant
– Can you apply (show employers) competency online before an interview?
– Ryan describes the term “CareerKred” – Why showing credibility at the job is not enough
– Must strive to show credibility globally – Are others able to vouch for your skills?
– Ryan says the biggest risk in not building a brand is not being found and not putting in the effort
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I will not publish a podcast for the week of July 4 and no shows between July 19-Sept 11. I will post articles throughout the summer at least twice a week. Love to hear from you about your challenges and how I can help.